Date post: | 19-Oct-2014 |
Category: |
Business |
View: | 2,654 times |
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Great Tips ofGreat Tips of
HORIZONTAL MARKETINGThe SME Perspective
www.yuswohady.com
Community Marketing
Content Marketing
Word of Mouth Marketing
THE APPROACH
THE APPROACH
E = wMC2
Customer
COMMUNITY
Offline
Online
E = wMC2Marketing ENERGY Word of MOUTH (MOUSE)
A T LA T L
BELOW THE LINE
ABOVE THE LINE
SOCIAL MEDIAEventSeminar/
ExhibitionPrint AdTV
THE APPROACH
COMMUNITY
BLOG
CSR
Cobranding
Event
Public
Relation
Sales
Promotion
Advertorial
Radio
Newsletter
Company
Profile
Cinema
Direct Mail
Point of
Sales
Sponsorship
BIG COMPANY
“TVC-FOCUSED”
SMALL COMPANY
“SOCMED-FOCUSED”
THE DIFFERENCE
TVC SOCMED
THE BORING APPROACH THE COOL APPROACH
SOCMED
CHANNEL
SOCMED LINE
ABOVE THE LINE BELOW THE LINE
“THE HOME”
COMMUNITY BLOG
SOCMED
CHANNELSOCMED
CHANNEL
CASE STUDY
YUSWOHADYYUSWOHADY
*note: narsis dikit nggak papa ya... Hehehe ☺
THE HOMEOffline
OFFLINE EVENT
Seminar
Training
Etc.
THE ROAD
THE HOME
THE ROAD
The
Great TipsGreat Tips
Community Marketingof
Focus on
member’s
Community Marketing #1
member’s
common interest
Community Marketing #1
Don’t
hard sell,
Community Marketing #2
hard sell,
facilitate!
The power of giving
The more you give
Community Marketing #2
The more you give
The more you get
The Case
The Case
The Case
Create
Conversation,
Community Marketing #3
Conversation,
activation,
cocreation
#3. My Starbucks Idea
Be a
Social
Community Marketing #4
Social
butterfly
Content
Community Marketing #5
Content
is king
Blog post
Facebook Updates
Tweets
Articles
#5. what is content?
Whitepaper
Case study
Newsletter
FAQ list
Tweets
Articles
Picture
Video
Podcast
Newsletter
FAQ list
Webinar
Forum
Offline activities
Content
is the HEARTis the HEART
of community
marketing
The
Great TipsGreat Tips
Content Marketingof
Diversify
Your
Content Marketing #1
Your
contents
Blog post
Facebook Updates
Tweets
Articles
#1. Diversify your content
Whitepaper
Case study
Newsletter
FAQ list
Tweets
Articles
Picture
Video
Podcast
Newsletter
FAQ list
Webinar
Forum
Offline activities
Build content
creation
Content Marketng #2
creation
calendar
MARCH APRIL MAY JUNE
Ad
Promo
Ad
Promo
Ad
Promo
Ad
Promo
Ad
Promo
Ad
Promo
Invitation ProgramInvitation ProgramRoad to event Jakarta,
Bandung, and Surabaya
Road to event Jakarta,
Bandung, and Surabaya
ABOVE
THE LINE
BELOW
Event
Preparation
Event Execution
#2. Content creation calendar
Community club
activity
Community club
activityCustomer gatheringCustomer gathering SeminarSeminar
BELOW
THE LINE
SOCIAL
MEDIA
WEEKLY Social Media Content MONTHLY Social Media Content D-DAY Social Media Content
Monday: Topic 1 Celebrity ambassador of the month Event live tweet
Tuesday: Topic 2 Monthly tips ebook Event customer vote
Wednesday: Topic 2 Monthly newsletter Event profile
Thursday: Topic 4 Monthly customer vote Event press release
Friday: Topic 5 Influencer Testimonial Celebrity Interview
Weekly quiz competition
Weekly kultwit
Be ICA: Interesting
Content Tactic #3
Interesting
Cool
AwasomeDon’t be BORING
#3. Don’t be BORING
Trigger
a call
Content Marketing #4
a call
to action
#4. Trigger call of action
Create
downloadable
Content Marketing #5
downloadable
materials
#5 Create downloadable materials
Mixing
creation-
Content Marketing #6
creation-
curation
#6. Mixing creation-curation
Optimize
your content
Content Marketing #7
your content
for seach
#6. Optimize content for search
The
Great TipsGreat Tips
WOM Marketingof
#1.Story
#2.Controversy
WOM Marketing
#2.Controversy
#3. Authenticity
WOM MarketingLearn from Lady Gaga...
The
MASTERMASTER
of
WOM
Marketing
Learn from Lady Gaga
Learn from Lady Gaga
THANK YOU
FOLLOW
☺FOLLOW
@YUSWOHADY