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Emphasis, Focus andContrast

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Emphasis is a principle of art which occurs any timean element of a piece is given dominance by the

artist. In other words, the artist makes part of thework stand out, in order to draw the viewer's eyethere rst.

All worthy works of art employ emphasis for, lackingthis principle, a piece seems monotonous and boringto the eye.

hat is Emphasis?

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hat is Emphasis?

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hat is Dominance?

Dominance describes a situation wheresomething is more important or morenoticeable than its surroundings.

ost art is used to communicate !! to tell a story orpresent a point of view. "here is usually a focal point,a place where the action #e$ins.

"his is necessary to control what will #e noticed rst,what is dominant in an ima$e, and where theviewer's attention will $o from there.

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hat is %u#ordination

When there is dominance there must #esu#ordination &thin$s lower in rankin$. In art thismeans that some thin$s $et more attention and some$et less.

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Emphasis -say ()enter of Interest.( ost artistsput the focus a #it o* center and #alance it withsome minor themes to maintain our interest.

Emphasis is created in a work of art when theartist contrasts colors, te+tures, or shapes todirect your viewin$ towards a particular part of

the ima$e.

Emphasis is also sometimes called accentuation.

ocus and contrast are the same principle asemphasis and variety.

)haracteristics

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Emphasis is also referred to as point of focus, orinterruption. It marks the locations in acomposition which most stron$ly draw the viewers

attention.

-sually there is a primary, or main point ofemphasis, with perhaps secondary emphasis inother parts of the composition. "he emphasis isusually an interruption in the fundamental patternof movement of the viewers eye throu$h thecomposition, or a #reak in the rhythm.

)haracteristics

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)-% is the emphasi/ed form or area which drawsattention and reveals the su#0ect, central idea, orthemeof an ima$e.

Emphasis is often achieved #y usin$ rhythm andmovement to lead the eye to an element that isuni1ue, or has a contrastin$ value, shapes, si/es,or colors.

hat is ocus?

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Emphasisis the visual amplifcation o areas ina work to draw more of a viewer's attention.

Focal pointis one area that has beenemphasized to a greater extentthan others in awork.

2eonardo da 3inci's 2ast %upper uses linearperspective as a tool for creatin$ a focal point inthe center of the work.

mphasis and ocal poin

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10/25mphasis and ocal poin

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11/25Emphasis #y si/e

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12/25mphasis #y shape

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13/25mphasis #y placemen

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14/25mphasis #y isolation

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%ome artists avoid emphasis on purpose. "hey wantall parts of the work to #e e1ually interestin$.

#sence of emphasis

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re1uently, emphasis is achieved #y means ofcontrast. #vious contrastin$ elements create focalpoints, meanin$5 places to which one's attention

cannot help #ut #e drawn.

"he o#0ective of contrast is to producema+imum visi#ility. "he more contrast there is the

more noticea#le an item is.

phasis throu$h )ontra

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While proportion deals solely with the si/es of theparts, )ontrast deals with their character.

6resence of contrast prevents dullness andmonotony.

Examples

In section #y low lo##y to lofty hall

In fa7ade #y si/in$ of windows in di*erent 8oors,#y pro0ectin$ features

hat is )ontrast?

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"he lar$e #lack circle in the upper left corner of hiswork is di*erent from everythin$ else in the paintin$and therefore it (stands out(.

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Elements placement within a format createscontrast. )ontrast can #e created in size, shape,color, texture, shape irregularities, etc.

%uccessful desi$ns do not necessarily need a denedfocal point. %ometimes the desi$ner wishes toemphasi/e the entire composition surface over anindividual element.

w to achieve )ontras

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20/25+amples of contrast

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21/25)olour )ontrast

)olour:3alue5 ne of the $reatest possi#le contrastsin art is the di*erence #etween black and white(value contrast).

)olour contrasts can #e stron$ #ut usually not asstron$ as value contrasts. right colours aremore attractive (attract attention) than dull

colours."here is room for a $reat deal ofmanipulation in colour and value. "hat is one ofthe reasons that colour is so di;cult to use well.

"o make somethin$ stand out use stron$ valuecontrast. If colour is used make it #ri$ht,prefera#ly a$ainst a dull #ack$round. Di*erentcolours that are the same value do not show asmuch as you would e+pect

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22/253alue )ontrast

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23/25omplimentary )ontra

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24/25erceptual )ontrast

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"he y orman oster and the "ower of2ondon &a thousand year old fortress.

onte+tual )ontrast