Manthan Topic - Sunrise States: Realizing the growth potential of North-East

Suggested answer-Three-tier Tourism

As nature is the real treasure of north-east India

Team Details:-

1.Nisha Agarwal

2.Priya Agarwal

3.Khushboo Sah

4.Sweety Jain

5.Shivani Bajaj

A glimpse of North-East India…

• The North East, Fondly called the land of seven sisters, is a fascination

place with enchanted frontiers. Bounded by China on the North,

Bangladesh on the West and Myanmar on the South and East.

• The region encompasses 262179 sq. kms about 8% of the country’s

land (2001 census).

• It is home to 39 million people, which is 4% of the India’s population

(2001 census).

• The region comprises the states of Arunachal Pradesh, Assam,

Manipur, Meghalaya, Sikkim, Mizoram, Nagaland and Tripura.

• Two third of the region consists of hilly terrain and rest is flat land and

valleys including the Brahmaputra, Barak and Imphal valleys.

• Ethnically, this diverse and heterogeneous region boasts of 209 tribes

and 192 languages and dialects.

• The seven states are divided into 72 districts, 412 blocks and 41240

villages.

• Economically, the region is rich in natural resources of “TOT” (Tea, Oil

and Timber).

• It is indeed a veritable powerhouse with a potential of 50000 MW of

hydroelectric power, more than 30 billion cubic meters of natural gas

and an abundant reserve of fossil fuels.

But it is not given the importance it should receive…

Northeast is now the new travel hotspot as shown under…

0 10 20 30 40 50

Manipur

Meghalaya

Mizoram

Nagaland

Sikkim

Tripura

Arunachal

Foreign tourist arrivals (Allfigures in %)

State domestic touristarrivals (growth rate from2011-12)

but still its real potential is unrealized.

Proposed solution:-Three-tier tourism

A channel of various offices operating in each state with their respective zonal offices will report to the head office and will contribute towards increasing tourism sector in

this area.

Head Office

State Office

Zonal office

Zonal office

State Office

Zonal office

Zonal office

State Office

Zonal

office

Zonal

office

State Office

Zonal office

Zonal office

State Office

Zonal

office

Zonal

office

State Office

Zonal

office

Zonal

office

State Office

Zonal

office

Zonal

office

State Office

Zonal

office

Zonal

office

Let’s have a look on how this network will work…

• Only one head office for the entire channel .

• It will be having a server to which all state and zonal office will report.

• It will be responsible for advertising and influencing the people to visit the area.

Head Office

• One office at each state ,thus total there would be 8 offices.

• Its main task would be to develop and maintain the tourist places + motivating local people to participate.

• It will serve as a chain between head office and zonal office and will be responsible for co-ordinating the functioning of zonal offices.

State Office

• Two to three office at each state

• It will collect all information of the things which attracts in that area.

• It will keep all the record of guides,buses,tourists,etc.

Zonal Office

About Zonal Office:-

Vehicles may be hired initially.

Contracts with hotels and resorts must be established.

A pool of guides (local people) must be maintained .

Establishing two office in each state thus total

8*2=16 office. Estimated cost (rent):-

(10000*12)*16=rs.19,20,000 per annum.

If each office have 10 members then total

16*10=160 employees.

Volunteers must always be welcomed for their

contribution.

About State Office:-

Establishing one office at each state thus

total 1*8=8 offices.

It will act as a central hub for the zonal

office of that area.

It will have all the records ,dataset and it

will forward all the information to head

office.

It will be responsible for the development and maintenance of various tourist places.

It will recognize the new tourist destinations.

It will encourage the local people to participate and contribute in the field of tourism.

About Head Office:-

To negotiate and deal with the “extremists” as it is

rampant all over the north-east India , thus this office

would be responsible for providing a sense of security

to all tourists.

It would also be responsible for the development of the

entire channel so that tourism can grow in this area.

One head office for entire channel.

Its main task would be promotion of tourism

in north-east through various means.

ESTIMATIONS:- Estimated employees:-

Estimated income:-

May be on break-even point

Initially but will double

For sure in subsequent

years.

Estimated budget :-

Estimated growth:-

It can be

estimated as

people will say :-

40 million

350 employees

A pool of guides and volunteers

Three-tier tourism:-Risks and mitigation factors

Risks

• Problem of funds.

• Long gestation period.

• Problem of extremism.

• Lack of awareness among local people regarding tourism.

• Guides may not be well trained.

Mitigation solution

• A brief presentation seeking funds may be given to Government. + Funds may also be raised from general public in this regard by making them feel the importance of tourism (promotional activity-responsibility of head office).

• Working must be started during gestation period too (although at small scale during this period).

• A team should be formed for dealing with this.

• For dealing with this subject of tourism must be introduced in educational system.

• A proper training must be imparted to guides before they actually practice it.

Appendix

Reference:-

• Report of “Times of India”.

• The North East Zone Cultural Centre (NEZCC).

• A wining strategy for India’s North-East report by Akshay Mathur (Akshay Mathur is a Fellow of Geo-economics studies at the think tank, Gateway House: Indian Council on Global Relations. He

writes on international business, finance, economics and innovation).

• Wikipedia.

• Google.

Thank you