5 Ways to Build Your Brand
On Instagram
Get your post no8ced by using the right hashtags Use hashtags that relate to your brand Product name, loca8on of store and slogans
Industry related hashtags are always good to use Search for users using hashtags to describe your products
“The mix of fashion and func8on that is at Nike’s core is perfect for Instagram, where looking good while being successful is ideal.”
#MakeItCount
#NeverNotRunning
#JustDoIt
#DriFit
Photos Retrieved: Instagram
Photos Retrieved: Instagram
Quality Images
Post at least a photo a day Use filters to enhance pictures Images of products and things related to the brand
Filters
Instagram followers respond to quality images and certain filters are very popular
Examples 1. Valencia 2. Earlybird 3. Rise 4. Hudson 5. Sierra
“Your brand needs to deliver inspiring, brand relevant, quality images to resonate with your target audience and communicate your story”
Loca8on
HASHTAG
Quality Image
Starbucks
Quality Image
Hashtags
Engagement with Followers
CONNECT Photos Retrieved from Nike Instagram
Host Contest
Ask Followers to tag your brand in their favorite picture using their products
Schedule Post
Consistently Post Consider the 8ming of the post Keep your followers entertained
Photo Retrieved from Huffington Post
Photo Credit: www.latergramme.com
Op8mize your profile
It is important to include certain things in your profile 1. Use relevant photo cap8ons 2. Include company website or Facebook Url 3. Allow photos to be accessed by everyone 4. Use company logo as profile 5. Twiber and Instagram names should be the
same
Photo Retrieved from Brandon Gaille
How does Starbucks and Nike match up?
Nike
22,274,489 post using the hashtag #NIKE
Starbucks
9,320,026 post using the hashtag #Starbucks
Top 5 Brands on Instagram
Retrieved from Totems