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Smart Home & Open Work Place, Moscow, 5 June, 2012 1
Open Public Space
Renaud Di Francesco Director
Europe Technology Standards Office SONY
Smart Home & Open Work Place, Moscow, 5 June, 2012 2
Smart Home Open Public Space Open Work Place
• NEW light of – Connectivity/Cloud resource pooling & sharing for
efficiency – Big Data intelligent & considerate use
Open Work Place
Lifestyle We are what we do. We mean business
Smart Home Lifestyle -We are what we like Entertainment Sony’s « Go create » user empowerment Let it be fun With Quality of Experience
Open Public Space Shared space We are in transit Connect
transport, digital We expect efficiency
Smart Home & Open Work Place, Moscow, 5 June, 2012 3
Functionalities in Open Public Space
SONY solutions available
• Society People – Surveillance
• People Society – Social networks, User Generated Content
• Connect – Digital
• WiFi, Mobile
– Multimodal transport • Ticketing • Transport
• Society & Market – Orient, guide, advertise
• Digital signage – Consume
• Shopping • News • Entertainment
Smart Home & Open Work Place, Moscow, 5 June, 2012 4
Business cases • Sony’s digital signage solution (displays)
– French Post Office, 2500 locations equipped
– Surveillance (networked cameras)
Smart Home & Open Work Place, Moscow, 5 June, 2012 5
Big Data source:http://www.whitehallmedia.co.uk/bda/
• 40% projected growth in global data generated every year vs 5% growth in global IT Spending
• 250 Billion Euros potential annual value to Europe’s Public Sector
• 60% potential annual increase in retailers operating margins possible with big data.
• Over 1.5million more data savvy managers needed to take full advantage of big data.
Smart Home & Open Work Place, Moscow, 5 June, 2012 6
Technical requirements • Coexistence
– Multiple networks, interference in radio domain • Ex: DVB-T family vs LTE@800 MHz
– Solutions being developed
• Coverage – Indoor positioning
• Ultimate step in navigation • Application to personalisation of user information
– Deep indoor radio network coverage • Radio engineering • Base station, micro/femto/pico-cell • Handover, network management
• Interoperability – Mobility (stationary): IEEE 802.11 “WiFi” family – Mobile: 3GPP family, with LTE, etc – Power Line Communication: ETSI – Surveillance camera networks: ONVIF (IEC/ISO) – Machine to Machine connectivity: ETSI M2M, 3GPP MTC, ITU-T M2M FG, etc – Contactless for physical transactions like ticketing, payment: NFC Forum (ISO/IEC)
Smart Home & Open Work Place, Moscow, 5 June, 2012 7
Open Public Space: Music case study • Understand people through their Music
– Understand what music they listen to, why and how – Listening together, belonging to an identified tribe : it’s called radio (3hrs/day per person in
Europe) • Free translation : a radio is a social network, right ?
• Live Music – Concert anywhere vs somewhere special – Listening & experiencing live or digital – Interplay between physical location and digital delocalisation
• A lifestyle story – Music in all forms : content and style driven
• Personal experience, freedom – Listening the way I want : personal recorded music, streaming, any platform, inwards
(headphones) and outwards (loudspeakers), any style, any street style (dress for music, dressed by music)