Châu Triệu Luân | Sales Director | trieuluan@gmail.com | 0919 636 589

6 factors affecting successful sales of a real

estate project

Châu Triệu Luân | Sales Director | trieuluan@gmail.com | 0919 636 589

There are many factors affecting to product consumption, but here I just mention 6 major factors:•Selling price•Legality

•Construction progress

•Location

•Product•Reputation & famous of developers

Châu Triệu Luân | Sales Director | trieuluan@gmail.com | 0919 636 589

1. Selling price

• Selling price plays an important role in sale success of a real estate project.

• If the price is low, quick sales -> low profit• If the price is high, slow sales -> high inventory, affecting to

developers’finance• Right price, how to:

– Market research– Compare with rivals’product– Successful sales of rivals– Based on product + differentiation -> right price strategy

Châu Triệu Luân | Sales Director | trieuluan@gmail.com | 0919 636 589

2. Legality

• Legality of the project is so import in sales• If the legality of project got problem, sales shall be not good

Châu Triệu Luân | Sales Director | trieuluan@gmail.com | 0919 636 589

3. Construction progress

• Got trust with consumers via the construction progress agreed

• If collecting money from consumers, but slow or not building, developers got big trouble

• It’s better to collect money according to contraction progress• Clearly mention in contract that +/- (1-3 months) for hndover• Guarantee to pay penalty if late handover

Châu Triệu Luân | Sales Director | trieuluan@gmail.com | 0919 636 589

4. Location

• Location paly a very important role in setting the selling price• Good location, higher price can be 30%-100% compared to

others• However, wrong price strategy, sales are not good as required

– Convenience in transport– In CBD: shopping malls, schools, hospitals,..– High incomer areas– Good infrastructure– Good living environment

Châu Triệu Luân | Sales Director | trieuluan@gmail.com | 0919 636 589

5. Product

• Design• Sizes are suitable with the targets• Materials are suitable quality and enough quantity• Facilities of the project and amenaties• Reasonable payment terms• Guarantee & penalty if late handover

Châu Triệu Luân | Sales Director | trieuluan@gmail.com | 0919 636 589

6. Reputation & famous of developers

• Reputation & famous of developers are very important• Group of the development is important (constructor, designer,

banker, management, …)• These can make the high price but comsumers are happy to

pay

• Keep promises

• Developed projects

Châu Triệu Luân | Sales Director | trieuluan@gmail.com | 0919 636 589

Châu Triệu Luân | Sales Director | trieuluan@gmail.com | 0919 636 589