6 Key Elements for SMBs to Capitalise on the Internet of Things (IoT) Trends!

Presented by Logan Nathan

Internet Of Things

Internet of ThingsNote:solomoIT is an independent company based in not associated in anyway with LinkedIn.

Training & Coaching we provide are based on our own independent research and ‘hands-on’ use of this platform for business and individual use.

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Read the full article Here

Today everyday objects from our mobile phones to watches and optical glasses are becoming smart enough to send and receive data without any human to human or human to machine interaction because of internet connectivity!

Tech gurus call it Internet of Things aka IoT!

Internet of Things

Internet of Things

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So what do SMBs need in order to take advantage of new opportunities offered by IoT?

Let’s have a look!

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Technology Is A Moving Target

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Today, SMBs can either choose to transform or get disrupted by their competitors!

By investing in the right technology architecture, SMBs can experience greater productivity and are better equipped to compete with large players.

Relationship with Customers

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For SMBs to win at customer experience management, they need to have a deeper understanding of IoT trends that are impacting the way they interact with their customers. This includes:

• Mobile use• 24/7 connectivity• One-on-one conversation• Loyalty programs

Engagement in the Key

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IoT is driving the next wave of brand engagement! Brands are achieving this by getting closer to their customers through:

• Collecting hyperlocal data• Loyalty programs• Relevant and meaningful engagement• Timely incentives and rewards

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Businesses can use IoT and wearable devices as platforms to stay on their customer's radar to:

• Delight customers with new offers• Upsell or cross-sell• Provide incentives to buy• Build long-term relationships

Network with the Target Market

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UI design is irrelevant unless the product has a value proposition that users can understand.

SMBs can deliver this by:• Collaboration between designers and engineers• Adding clear value for end users• Using inter-operating and coordinating devices

Design Is All About User Experience

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Strategy is the first step towards adopting IoT. A good strategy must include:• Capacity• Flexibility• Data analytics• Security issues• Hardware and software compatibility

Strategy is Essential

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With the age of hyper-connectedness dawning upon us, it’s only a matter of time when IoT will become a top driver of organisational growth for enterprises and small businesses alike.

Make sure your business is ready for the ride!

Conclusion

Let’s Connect!

Logan NathanDigital Transformation Influencer, Digital Strategist

Thought Leader, Social Selling Expert, Consultant, Author

Want To Prepare Your Business For IoT Disruption?