Jessica N Wooten 6 Month Plan

   •  Tribe-a social division in a traditional society consisting of families or communities linked by social,

economic, religious, or blood ties, with a common culture and dialect

•  Tribe is where you fit in. There is something for everyone. Encouraged to transition apparel items into own unique style

•  Logo design: tribal pattern

Target Market •  Customer profile •  Female •  Age 18-30 (generation y) •  Single •  Various ethnic backgrounds •  Works in creative industry/ creative student •  Income $50000+

•  City dweller •  Psychographics/Lifestyle: carefree, trendy/fashion forward, eclectic, artistic •  What she looks for in fashion :Beauty, Trends, Quality, Comfort, Ready To Wear, versatility, vintage like, loose & fitted

items •  Brand Image •  Tribe is committed to designing quality apparel for the modern young woman. We value our customers freedom in her

individual sense of style.

•  Laidback, sense of freedom(in style), creative, good quality/fit •  Future brand extension (men’s, furniture, jewelry etc)

Assortment Plan •  Clusters: •  New York: Williamsburg Brooklyn Grand Street •  Chicago: Michigan Ave •  Miami: Collins Ave •  Assortments: Shirts, Outerwear, Dresses, Shorts, Shoes

•  August:$802,009 September:$223,306 October:$480,238 November:239,508 December:93,453 January:70612

•  Shirts:18% Outerwear:19% Dresses:19% Shorts: 21% •  Shoes:22%

•  Price Range: Shirt:$38-$78 Outerwear:$50-$150 Dresses:$48-100 Shorts:$58-$85 Shoes:$45-100

Pyramid Planning

Trend  15%    

Fashion  19%  

Key  Items  26%    

Replenishment  40%  

Promotional Cadence

Print  Adver@sing  

Word  Of  Mouth  

Special  Events  

Clearance-­‐  quarterly    

New York

•  Williamsburg Brooklyn (borough) •  Various Ethnic Backgrounds •  Indie/Hipster Culture •  Rapid Development for Retail Space •  Art Community (Art/Design, Music, Theater) •  Public Transportation

Compe@tor  Analysis  

•  Loca@on:  Williamsburg  •  Price  Range:  Star@ng  at  $65+  •  Focus  on  Trend  •  Designer  Brands  •  Women’s  Men’s  Accessories  

Homegoods  •  No  Ecommerce    •  Closed  on  Mondays  •  Blog  to  get  informa@on  out  to  

consumers    

Life  Curated  Dear  Fieldbinder  

•  Brooklyn  New  york  •  Smith  Street  •  Women’s  Apparel,  Shoes,  Jewelry,  

Accessories  •  Candles  •  Private  Label    •  Ecommerce  (No  Sales/Clearances)  •  Price  Range:  $40-­‐250      

Chicago

•  Michigan Avenue •  Chicago Water Tower, *Art Institute Of Chicago,

Millennium Park, *Magnificent Mile •  Natives & Tourists •  Historic/Urban

•  Public Transportation

Competitor Analysis

   

 

Topshop  

•  Michigan Ave •  Women’s Apparel

Shoes Accessories(handbags, hair, hats, scarves..) Makeup

•  Sales •  Ecommerce •  Lookbook •  Blog

Miami  

•  Collins Ave Southbeach •  Retail* •  Art Deco •  Fashion •  Trendy •  *Foot traffic Public Transportation Driving, Biking •  Artistic Community •  Entertainment •  Boutiques •  Hotels •  Great For Business

Competitor Analysis

Urban  Ou_i`ers    •  Collins  Ave  •  Women’s    •  Men’s  •  Accessories  •  Shoes  •  Homegoods  •  Clearance/Sale  •  Ecommerce  •  Open  10am  M-­‐F  12pm  S