6 of the Top Online Marketing Strategies

You can’t succeed without a surefire strategy!

What is a marketing strategy?

• A marketing strategy is the plan your company makes to help it reach success. Such a strategy is basically like your company’s overall objective.

• Sometimes marketing strategies work, and sometimes they don’t.

• The trick is to find the strategies that are the most successful, like the following six, and to use them in all your endeavors to grow your company:

1. Content Marketing

• Companies that consistently create valuable content through a variety of networks are more successful at establishing authority and gaining trust from consumers.

2. Social Media Marketing

• Facebook, LinkedIn, and Twitter are not the only social media sites anymore. Companies who want to reach more people need to use Google+, Tumblr, and Instagram, too.

3. Minimalism

• Less will always be more. Website analytics have proven that to be true. Consumers prefer simplistic marketing messages to flashy, overwhelming ones.

4. Use of Images

• Content that incorporates relevant, high-quality images catches the eye. Well-placed pictures or infographics that emphasize certain points also help people digest the material more quickly.

5. Ad Retargeting

• This strategy is really effective because it reminds consumers of a product or service they viewed. How? Browser cookies track websites that users visit and then post the products from those websites in ads next to future sites they will visit.

6. Mobile-Friendly Content

• If your website or products and services aren’t available on mobile devices, you’re excluding your business from thousands of potential customers.

Know Your Stuff

• It’s also important to know the difference between marketing strategies and marketing tactics.

• The strategy is the plan, and the tactic is the measurable piece of the plan that makes the whole strategy work.

• You can’t successfully execute your marketing strategies without having small tactics that work together to create the actual strategy.

Improve Your Strategies

• Improve your marketing strategies and tactics today by contacting Sprint Marketing.

• As a marketing intelligence company, they have the tools and expertise to help you see what’s working and what’s not in your marketing department.

• Request a free leads analysis today by visiting sprintmarketing.com or by calling (801) 251-6855.