Description:
The book Influence: The Psychology of Persuasion by Robert Cialdini is a must-read for anyone who works in any profession designed to elicit a sale, lead or other conversion from their target audience, including and especially the business of website marketing. The focus of the book centers on identifying in the moment when compliance professionals are trying to elicit the “yes” from you and learning how to say “no.” However, it also provides valuable insights to the shortcuts that people take to make efficient, effective decisions, and how we can apply them to help our website visitors have a positive, beneficial experience with our brands. Read the full article here: http://www.tentacleinbound.com/articles/influence-psychology-persuasion-web-examples?utm_source=slideshare.net&utm_medium=social&utm_campaign=persuasion
