PowerPoint Presentation

Secrets of Social Video Success

High growth video ad tech companyWorking with 91% of ad age 100 brandsOwned by News Corp global O&O inventory across 20+ titlesUnique data set of 3 trillion views1:1 relationship with every UnrulyX publisher300 people across 20 offices worldwide90% UnrulyX views are on Comscore 1000 sitesOur MissionTo deliver the most awesome social video campaigns on the planet!@socialvideosuccess

Our VisionBe the team and the tech that transforms digital advertising for the betterEmotional IntelligencePolite AdsPremium Media

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The growth of video sharing

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_Find out why people share@socialvideosuccess

Two key drivers of sharingSocial Motivations

Psychological Responses

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Psychological response key

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Social Motivation key

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Why emotions matterEmotions improve all key brand metrics!FavorabilityAdvocacyRecallPurchase Intent

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Emotional video ads drive viewer behaviour

Intent to find out moreIntent to re-watchIntent to discussPurchase intentSource: Unruly EQ data 2016TM & Copyright 2012 2016 Unruly Group. Unruly Trade Secrets and Proprietary Information.@socialvideosuccess

Emotions drive smiles, shares and salesAds with above-averageEEG scores deliver 23% liftin sales volumeSource: Nielsen Consumer Neuroscience Internal Study FMCG Brands - 2015@socialvideosuccess

TheFuture VideoManifesto

The age of interruption is over@socialvideosuccess

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Clarity of Purposeis Key

Set your Goals1@socialvideosuccess

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AWARENESSViewsViewabilityEarned views

ACTIONDownloadsAdd to calendarLocate storeBuy now

ATTENTIONDwell timeCompletion rate

ADVOCACYLikesSharesComments

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Toy Testers

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How did it make people feel?

Purchase

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Authenticityis the keyto credibility

Be Yourself2@socialvideosuccess

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of Millennials and Gen Z believe that advertising should embody the value and behaviours of the brand

%77of Millennials and Gen Z lose trust in a brand when an ad feels fake

%78@socialvideosuccess

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St. Patricks Day Social Campaign

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Make anEmotionalConnection

With YourAudience3@socialvideosuccess

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Remove Labels

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How did it make people feel?

Sociographic

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Purchase

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Keep it Personal

& Relatable4@socialvideosuccess

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of Millennials and Gen Z either dont mind or like it when they see ads that are for products or services they are interested in

%81@socialvideosuccess

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Making Money Extra Easy

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EmpowerConsumers5@socialvideosuccess

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How Amnesty International Took onThe UK Government and Won

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Test & Learn

Stay Agileas you Scale6@socialvideosuccess

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Go Fast!

Source: Unruly Analytics;2015 data sampled April 2014 to April 2015;2014 data sampled April 2013 to April 2014;2013 data sampled April 2012 to April 2013@socialvideosuccess

#Write Your Cinco

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Any questions? Over to you!

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