Date post: | 14-Jan-2017 |
Category: |
Marketing |
Upload: | hotpink-websites |
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6 SEO Optimisation Tips
Search Engine Rankings
The higher the ranking, the
more people are exposed to
the business & its products
& services
Search Engine Rankings
Users are also more likely to
select a business’s website
& view its content when the
page appear near the top of
the search result page
Search Engine Rankings
More website visitors means
more opportunities for the
business to make sales &
achieve high marketing ROI
6 SEO Optimisation Tips
1. URL Structures
2. Keyword Research
3. Page Load Times
4. Sitemaps
5. Descriptive Navigation
6. Page Title Optimisation
SEO Optimisation Tips
1) URL Structures
Keep your URLs short, descriptive,
and relate directly to the content
of the page
SEO Optimisation Tips
1) URL Structures
Make sure to include the primary
keyword in the URL, preferably
at the start of the URL
SEO Optimisation Tips
2) Keyword Research
Research all keywords that are
bringing traffic to your website,
and relevant to your business’s
planned website content
SEO Optimisation Tips
2) Keyword Research
Based on the results, strategically
determine what is going to work
the best & build up your content
strategy, navigation, sitemap, etc.
SEO Optimisation Tips
3) Page Load Times
Don’t drive your customers away
with a slow loading website
The average mobile users spend
only 5 seconds wait for a website
to load
SEO Optimisation Tips
4) Sitemaps
Sitemaps help consumers to
locate exactly what they need,
and where they can get it.
SEO Optimisation Tips
4) Sitemaps
2 types of sitemaps your
website needs:
• XML sitemap
• HTML sitemap
SEO Optimisation Tips
5) Descriptive Navigation
Design your site so that whoever
lands on it will find it easy to
find what they are looking for
SEO Optimisation Tips
5) Descriptive Navigation
Keep your navigation clean by
limiting the use of flyouts &
drop down menu bars
SEO Optimisation Tips
6) Page Title Optimisation
The recommended length of
your page titles is 55-60
characters
SEO Optimisation Tips
6) Page Title Optimisation
Make sure your primary keyword or
phrase is situated at the beginning
of the title to maximise the boosting
effect for your SEO ranking
Want more SEO tips &
strategies?
Click This!
Need help with digital marketing
planning for your business?
Hotpink Websites
http://www.hotpinkwebsites.com.au/