6 SOCIAL MEDIA BEST PRACTICES

From the Small Business Growth Strategies Series

Presented by

INTRO

• 97% of all consumer search for local businesses online.

• 72% of adult Internet users in the US are active on at least on social network.

• 68% of consumers check out companies on social networking sites before buying.

• Having a social media presence is no is no longer optional for small businesses, it’s a prerequisite for success.

• Your customers rely on social media to recommend your business and address customer service needs, and you’ll need it to build a strong brand.

• Let’s go over some best practices and recommended resources.

INTRO

INTROMoving From

Attention EconomyBusinesses try to find out what customers are thinking by flooding them with advertisements.

Intention EconomyCustomers tell businesses what they want and let them compete.

SOCIAL MEDIA

Has become on of the most important tools for managing relationships with customers. Or,

more accurately, letting them manage relationships with you.

THE RULES

#1 Pick Your Voice

#2 Create a Schedule

#3 Interact With Followers

#4 Don’t Be Overly Self-

Serving

#5 Shareable Content is Key

#6 Use Images

RULE #1Pick Your Voice

To ensure consistency, it’s best to pick one person or a small

group as the voice of your business on

social media.

RULE #2Create a Schedule

And stick to it!Make a conscious

effort to consistently post. Inactive accounts

show a lack of commitment and are

far too common.

RULE #3Interact With

FollowersThey followed you

because they like your product or service! Show them that you

care by taking time to thoughtfully interact

with them.

RULE #4Don’t Be Overly Self-Serving

It’s okay to talk about your brand, but don’t only talk about it. Show that you’re more interesting than that by sharing resources and

other news.

RULE #5Shareable Content is Key

One of the goals of social media, regardless of the

platform you’re on, is having the content you

share be shared by others. Use lists and other forms of

easily digestible information.

RULE #6Use Images

Including images with your posts

dramatically increases the

chances of them being liked and

shared.

RESOURCESBuffer & HootSuite

These are two great tools that you can use to

schedule future posts and track interaction. Both have free versions that are great

for small businesses.

“Thanks for taking the time

to view our presentation!”

“Thanks for taking the time

to view our presentation!” Acuity Scheduling

Small Business Growth Strategies

@AcuitySchedulin

Acuity Scheduling is an online scheduling platform that saves thousands of small businesses time by allowing their customers to book appointments online, on their own time, at any time, from anywhere in the world. For more information about services and pricing, visit AcuityScheduling.com.

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