Date post: | 14-Jul-2015 |
Category: |
Marketing |
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@JoePulizzi
Six StepsTo Creating a Content Marketing Strategy
That Just Won’t Quit6 Steps to Creating
a Content Marketing Strategy
Joe Pulizzi @JoePulizziContent Marketing Institute
@JoePulizzi@JoePulizzi |
@JoePulizzi2 of 3 Marketers
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MY STORY
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Was I alone?
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@JoePulizzi
First, build an audience.
Then, monetize it.
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1. Sweet Spot2. Content Tilt3. Building the Base4. Harvesting Audience5. Diversification6. Monetization
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The Sweet Spot
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Knowledge or Skill Passion
Sweet Spot
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Knowledge or SkillCustomerPain Point
Alternative Sweet Spot
@JoePulizzi Columbia Missourian
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Backyard Poultry Teaching
Sweet Spot
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The Content Tilt
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Ann Reardon
100 YouTube SubscribersIn January, 2012
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Food Scientist Education
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More examples here
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Food Scientist Education
ImpossibleFood Creations Content Tilt
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Everyone stops at the sweet spot…
Hardly anyone “tilts” the content.
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• Google Trends
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@JoePulizzi@JoePulizzi |
What do all media companies do that you do not with your content?
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Create Your Mission Statement:
- Defined Audience
- Deliver- Outcome
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Building the Base
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One Content Type
One Main Platform
Consistent Delivery
Long Period of Time
The Base
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One Content Type + One Platform
+ Time
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Harvesting Audience
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Diversification
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@JoePulizzi@JoePulizzi |
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Monetization
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@JoePulizzi
Create the plan…
but focus everythingon building an audience.
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@JoePulizzi
1. Sweet Spot2. Content Tilt3. Building the Base4. Harvesting Audience5. Diversification6. Monetization
@JoePulizzi
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