Date post: | 07-Jan-2017 |
Category: |
Marketing |
Upload: | ned-poulter |
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VISITwww.polestardigital.com
CALL+447887851818
FOLLOW@nedpoulter
PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS
FROM DAY 1
DIGITAL MARKETING CONSULTANT
Hi. I’m Ned Poulter
BLOGGER
SOCIAL
@NedPoulter
/NedPoulter
Background
Warner Bros.
TheLADBible
Realtor.com Netflix
Miinto
Børsen
The Hay Group
Norton Rose
Fulbright
SABMiller
Notonthehighstreet.co
m
BRANDS I’VE WORKED WITH
PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER
WE ALL KNOW THIS FEELING
PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER
WINNING A BIG NEW ACCOUNT OR STARTING AN EXCITING NEW PROJECT
THE FEAR
DON’T WORRY!
HERE’S HOW WE APPROACH ALL OUR DIGITAL MARKETING PROJECTS.
Before we start…1. These aren’t specific to any digital
marketing disciplines2. Most of the tools recommended are FREE3. This is the approach that we have for all
clients
PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER
1. GIVE CLIENTS ACCESS TO EVERYTHING
PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER
CREATE CLIENT-OWNED PROFILE
PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER
ADD ALL RELEVANT BOOKMARKS + ADD-ONS
PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER
SETUP EMAIL FORWARDING TO LINK TO MASTER ACCOUNT
PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER
YOUR MAIN EMAIL
ACCOUNT
CLIENT-OWNED ACCOUNT
EMAIL FORWARDIN
G / FILTERING
RULES
SETUP EMAIL FORWARDING TO LINK TO MASTER ACCOUNT
PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER
2. GAIN ACCESS TO ALL ACCOUNTS
PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER
2. GAIN ACCESS TO ALL ACCOUNTS
PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER
GOOGLE ANALYTICS GOOGLE ADWORDS (All relevant profiles) GOOGLE SEARCH CONSOLE BING WEBMASTER TOOLS BINGADS FACEBOOK ADS GOOGLE MERCHANT CENTRE
REMEMBER: Also get the clients office IP[s] – these will come in handy later.
REMEMBER: DO IT WITH YOUR ‘CLIENT’ GOOGLE ACCOUNT, THEN SHARE ACCESS WITH WORK EMAIL/ACCOUNT
PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER
YOUR MAIN EMAIL ACCOUNT
CLIENT-OWNED ACCOUNT
3. SETUP THESE TOOLS
PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER
PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER
WEBSITE MONITORING SERVICE
CHECKS FOR:
HTTP RESPONSE CODES ROBOTS.TXT CHANGES CANONICALISATION ISSUES MALWARE STATUS ALERTS WEBPAGE LOAD TIMES WEBSITE CRAWL ISSUES
FREE FOR UP TO 5 DOMAINS
VISIT: http://bit.ly/1kqv8qZ
PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER
PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER
MENTION TRACKING
SETUP ALERTS FOR:
BRAND NAMES (+ VARIATIONS/MISSPELLINGS) WEBSITE URLS PRODUCT NAMES (+
VARIATIONS/MISSPELLINGS) SENIOR EMPLOYEE NAMES
FREE!
AND / OR
VISIT: http://bit.ly/1QSRKuG
PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER
IMAGE TRACKING
SETUP TRACKING FOR:
BRAND LOGO PRODUCT IMAGES (nice tip for
eCommerce clients with their own product photos)
300 ‘CREDITS’ FREE!
VISIT: http://bit.ly/1NnxlNe
PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER
SUPER POWERFUL WEBSITE CRAWLING SOFTWARE
HELPS OPTIMISE/CHECK FOR:
INDEXATION CONTENT OPTIMISATION URL STRUCTURE LINK STRUCTURE PAGE SPEED MOBILE SEO INTERNATIONAL SEO
FREE FOR UP TO 100 URLS
VISIT: http://bit.ly/1XjWvB6
PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER
4. REVIEW/AUDIT ANALYTICS ACCOUNTS
PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER
AUDIT ANALYTICS ACCOUNTS
FREE IF YOU’RE:• A consultant wanting to expand your
offerings• An in-house marketer on a shoestring
budget• A manager who needs to
train new marketers• A newbie looking to bolster your resume
Out of respect for Annie, please pay $195 if you don’t meet the above criteria.PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE
MARKETING PROJECT SUCCESS \ BY @NEDPOULTER
READ THIS! ->http://bit.ly/1VNhlM5
ADD COMMONLY USED: DASHBOARDS + CUSTOM REPORTS + CUSTOM SEGMENTS
PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER
Site Performance Audience Snapshot AdWords Performance eCommerce Dashboar
d
DASHBOARDS1.
CUSTOM REPORTS2.
CUSTOM SEGMENTS3.
SEO Insights (Not Provided)
404 Tracker PPC Keyword/Matched
Query Report
Acquisition: Visit and Goal Conversion by Traffic Source
Enhanced Ecommerce Segments
Occam’s Razor Awesomeness
THANKS TO:
5. LEARN & USE GOOGLE TAG MANAGER
PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER
PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER
VISIT: http://bit.ly/1kn8EqJ
TAKE THIS COURSE
PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER
http://bit.ly/1MC6475
READ1.
VISIT2.
FOLLOW3.
6. HOTJAR
PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER
WHAT IF I TOLD YOU…
PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER
PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER
HEATMAPS
PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER
RECORDINGS
PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER
FUNNEL VISUALISATION
PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER
FORM COMPLETION TRACKING
PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER
RECRUITERS & SURVEYS
PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER
SIGN UP HERE:http://bit.ly
/1OGJ5xJ
ANY QUESTIONS?
PLAYING TO WIN: 6 STEPS TO GUARANTEE ONLINE MARKETING PROJECT SUCCESS \ BY @NEDPOULTER
Thank You.
VISITwww.polestardigital.com
CALL+447887851818
FOLLOW@nedpoulter
Image credits:
WOLF 1 – Thenypost.comWOLF 2 – BusinessInsider.com