Date post: | 29-Oct-2014 |
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Marketing |
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Presented by Plan Promote Prosper & B Squared Media, LLC
B Squared Media, LLC #ThinkConversation
Your PresentersJamie Teasdale
Owner, Plan Promote ProsperTwitter: @PlanPromotePros
www.fb.com/PlanPromoteProsper
Brooke BallardFounder & Chief Social Strategist
Twitter (biz): @B2MediaLLCTwitter (personal): @MadSMScientist
www.fb.com/b2socialmedia
Plan Promote Prosper #LeadByContent
Plan Promote Prosper #LeadByContent
Plan Promote Prosper
B Squared Media, LLC #ThinkConversation
Planning is an essential step in business growth.
Communication planning can be an arduous process, but every
business should research & plan ahead for optimal
effectiveness.
We make it SIMPLE!
B Squared Media, LLC #ThinkConversation
The B Squared Brand
“Online marketing isn’t a series of
campaigns. With B Squared Media
it’s a conversation.”
B Squared Media, LLC #ThinkConversation
Our Story
Plan Promote Prosper #LeadByContent
B Squared Media, LLC #ThinkConversation
The 6 ‘Perfect’ Content Marketing Steps
Plan Promote Prosper #LeadByContent
B Squared Media, LLC #ThinkConversation
Content Audit
Start by identifying your content assets…
Plan Promote Prosper #LeadByContent
Content Audit
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent
Blogs Resource documents White papers E-Books Newsletters
Illustration files Infographics FAQ’s Educational presentations Testimonials
Do you have any of these?…
Content Audit
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent
What do you ask your customers frequently? What do they ask you?
Review analytics for popular pages Social page insights for popular conversations
Then consider…
POLL QUESTION:
Do you create content specifically for your sales pipeline?
A: YesB: No
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent
Content For The Entire Customer Lifecycle
Image Source: Infusionsoft
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent
Your Content Weapons
FAQ on website
Completely filled out social sites
Infographics
SlideShare Decks
Telling your story
Telling the story of your customers
*How can you SHOW these?
Psychographics: Feelings, Attitudes, Values, Opinions, Beliefs
User data: Behaviors
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent
How Content Attracts Leads
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent
How Content Grows Customers
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent
Leveraging The Seasons With Your Content
Step #1. Get a calendar!
PLAN AHEAD!
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent
POLL QUESTION:
Do you plan ahead for your content each year?
A: AlwaysB: Sometimes
c: Never
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent
Leveraging The Seasons With Your Content
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent
Step #2 Map out the basics:
each national holiday beginning of new seasons school year NPO schedules Q1-4 sports seasons local events annual events conferences
Leveraging The Seasons With Your Content
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent
Then think…
about your target
and their annual
calendar!
Organizing & Scheduling Content
What are your annual
goals for your business?
Know your goals.
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent
Organizing & Scheduling Content
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent
Review analytics regularly
Days of week
Times of day
Popular topics
WHEN: WHERE: HOW:Schedule it on
Buffer
HootSuite
Sprout Social
What platforms are your targets on?
Blogs (yours & others)
Social sites
Organizing & Scheduling Content
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent
Don’t forget Keywords: Use the right formula of keywords consistently Cycle through and rotate your key phrases
Curate Content: Offer guest blogging Ask your community Repurpose 3rd party content Create lists
POLL QUESTION:
Do you recycle/reuse/remix your content?
Tell us how!
A: YesB: No
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent
Remix & Reuse: How To Recycle Content
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent
Remix: How To Recycle Content
Make it visual (try SlideShare)List posts (best of, resources for, etc.)Make guest posts your ownCreate a seriesNote updatesImplement a lead magnet
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent
Reuse: How To Recycle Content
Show off (tool to try: PostSkin)Market evergreen content (tool to try: Revive
Old Post)#TBT ------------------------------->Go from BIG to smallUse content in your events
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent
Content & Your Sales Pipeline
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent
Content & Your Sales Pipeline: Awareness
WebsiteBlogSocial media sitesPresentations EventsVisuals (videos, infographics, interviews)
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent
Content & Your Sales Pipeline: Consideration
Case StudiesWhite papers & reportsTestimonialsSocial Proof
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent
Content & Your Sales Pipeline: Decision
Sales presentation/collateral Internal, not external Segmented/targeted based on downloads
(CRM)List of products & servicesPricing (proposal)
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent
Who Has Questions?
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent
Thank You!
Plan Promote Prosperwww.planpromoteprosper.com
Specialties:• Content Marketing Plans
• Blogging, E-Newsletter & Social Media Plans
• Competitive Research Reports
B Squared Mediawww.b2onlinemedia.com
Specialties:• Done-For-You Social Media
Marketing• Strategic Content Marketing &
Content Creation• Automation Marketing
B Squared Media, LLC #ThinkConversation
Plan Promote Prosper #LeadByContent