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6 Steps to Social Media Success Step 1: Set Goals By Thomas Crawshaw @initi8marketing 1
| Date post: | 24-Jan-2017 |
| Category: |
Business |
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6 Steps to Social Media Success Step 1: Set Goals
By Thomas Crawshaw @initi8marketing 1
6 Steps To Social Media Success
1 2 3 4 5
Set Goals
Listen
Launch Optimize
Manage
By Thomas Crawshaw @initi8marketing 2
6 Evaluate
About me
Thomas Crawshaw • 23 years old • Live in Bradford UK! • Director of Initi8 Marketing • Social Media Strategist • Local DJ • Keen boulderer & keep in shape
By Thomas Crawshaw @initi8marketing 3
3 Main Points
Why are goal important
All About Measurement
Where’s my ROI
By Thomas Crawshaw @initi8marketing 4
Why Goals are important
No way of measuring success
Gives you something to aim for
Help determine ROI
By Thomas Crawshaw @initi8marketing 5
All about Measurement
Use Facebook analytics, Google & 3rd
party apps
Track quantitative & qualitative data
E.g. Increase Traffic – measure referral
from social media
By Thomas Crawshaw @initi8marketing 6
Where’s my ROI
Tracking visitor right up to point of sale
Offer coupons that can be redeemed
and measured
If goal is awareness – ROI=increase in
reach and coversation
By Thomas Crawshaw @initi8marketing 7
Re-Cap
Why are goal important
All About Measurement
Where’s my ROI
By Thomas Crawshaw @initi8marketing 8
Question & Answers
Feel free to contact me:
Thomas Crawshaw
@initi8marketing https://www.facebook.com/Initi8.Marketing
e-mail: [email protected]
By Thomas Crawshaw @initi8marketing 9
Any questions?
Thank you
By Thomas Crawshaw @initi8marketing 10
