HOW TO START A SENIOR CARE BLOG

6 STEPS TO A SENIOR CARE BLOG

So you’ve decided to start a blog for your assisted

living community or home care agency?

Smart thinking…

Blogs are one of the best ways to engage adult children online. Our 6

steps will help you develop the initial

content to launch it.

LET’S GET STARTED…

1.Have each of your assisted living communities or home care offices create a list of the 30 most frequently asked questions.

Hint: Do these independently, not as a group. That allows you to get a true picture of what answers families need.

ALMOST THERE…

2. Develop a blog article that answers each question. Extra credit for

answering the question in a story format.3. Optimize the content using key terms and synonyms but NO KEYWORD STUFFING!

THE FINISH LINE…

4. Develop a strong headline that will make your article stand out in

search engine results. 5. Fetch yourself a photo to add. Don’t

forget to write an Alt-Text-Tag so the search engines know what the heck your photo is all about.

6.Add a call-to-action so people know what you want them to do.

TA DA!

You’ve got yourself the content to launch your blog! Now go create an editorial calendar and stick with it. Make sure to add fresh content each week.

NEED HELP?

Yep…that happens.

Content marketing is one of the best

ways to engage families online.

Where we know senior care

searches now begin. But developing

unique, fresh and industry

relevant content takes time.

Visit

The Senior Care Specialists at:www.TheSeniorCareSpecialists.com

to learn why our team of

industry insiders, SEO certified

copywriters, and Certified Senior

Advisors (CSA) are uniquely

qualified to support your assisted

living and home care content

marketing goals!