Date post: | 28-Jan-2018 |
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Tweet us @Snagajob using #hourly and we’ll answer them
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Olivia Dello BuonoContent Marketing Analyst
TODAY’S PRESENTERS
Vannie ShuProduct & Content Marketing
About our State of the Hourly Worker ReportHourly worker insights to fuel your hiring strategy
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We’re America’s leading marketplace for
hourly work, with over 80 million registered
job seekers. Since 2008, we’ve surveyed
our network of hourly workers to tell us how
they really feel about issues impacting the
workforce—from wages to job applications
(and everything in between).
How we sourced the dataHourly worker insights to fuel your hiring strategy
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SAMPLE SIZE
>2,000 respondents
RESPONDENT TYPE
Snagajob registered users
METHODOLOGY
50-question survey
RECRUITMENT METHOD
3x email blasts to registered users, offering a chance to win a $300 Amazon gift card for completing survey
GENDERFemale 67%Male 33%
AGE16-19 19%20-24 22%25-34 21%35-44 15%45-54 12%55+ 11%
Ready for it? Gen Z is hereGen Y & Z dominate the workforce
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Gen Y and Gen Z dominate workReady for it? Gen Z is here
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43%Gen Y (Millennials)
19%Gen Z
Poll Question #1
What is the #1 thing hourly job seekers prioritize whenconsidering a position?
Money matters to today’s job seekers 9
57% of people think the
minimum wage should be
$10 or more
Federal hourly wage
$7.25/hour
What’s most important when considering a jobFor all hourly job seekers
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Pay(94%)1 Hours
(94%)2 Location(90%)3 Opportunity
(87%)4 Perks(80%)5
For Gen Y & Z specifically
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WHAT GEN Y WANTS
Pay
Hours
Schedule flexibility
Opportunity for growth
Job location
WHAT GEN Z WANTS
Pay
Hours
Schedule flexibility
Job location
Company culture
What’s most important when considering a job
How to get ahead with Gen Y & ZReady for it? Gen Z is here
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Offer flexible schedules and lots of hoursRecruiters should offer as many hours as possible and be up front about them in job descriptions. Taking advantage of scheduling tools so Generation Z hourly workers can pick up shifts or change availability when they need to can also help to retain employees.
Don’t overlook moneyBe sure to include details like pay, hours and location in job descriptions—it’s what Generation Z is most looking for when applying and considering jobs.
Offer training and advancementEmployers should list training and advancement opportunities in job descriptions to attract high-quality, hard-working Generation Z candidates. In addition, if tuition assistance is possible, note that.
Workers hate being “ghosted”They want closure when it comes to job applications
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Their #1 job search frustration is...Workers hate being “ghosted”
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Not hearing back about applications (65%)
Having to fill out same info on multiple applications (38%)
Application doesn’t show true self (25%)
Companies not clearly explaining job details (21%)
Not being able to show true self during application process (20%)
Can’t tell which jobs give hours/flexibility needed (19%)
Not able to easily apply for job on phone (15%)
Job application process takes too long to complete (15%)
Can’t tell if job is close or not (8%)
Other (3%)
When applicants expect to hear backWorkers hate being “ghosted”
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Nearly 50% expect to hear back within 3 days. And almost all say that they want to hear back within 2 weeks of applying.
< 24 hrs (2.1%) 1-3 days (46.5%) 4-6 days (29.8%) 1-2 wks (18.8%) 3-4 wks (1.1%)
5+ wks (0.3%)
Never (1.4%)
Communicate with candidates.Don’t leave candidates in a black hole; let them know even if you’re rejecting them.
16How to get ahead with workersDecreasing time to fill
Respond quickly. Act on great candidates before they’re on to the next job.
Focus on the candidate experience.Remember that the candidate experience is as important as your customer experience.
Workers expect more from youHours, flexibility, perks & more
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They really want more hoursWorkers expect more
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70% said getting enough hours is very important when considering a job.
Completely unimportant Unimportant Neutral Important Very important
Underemployment is a big problemWorkers expect more
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37% want to work more hours than they’re given.
Is the future of work leaning towards the gig economy? Signs point to yes, but not because workers want to...
They’re willing to take on multiple jobsWorkers expect more
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73% are open to working multiple jobs to get the hours they need.
Hourly workers are taking on multiple jobs to get the hours they need to get by
What does this mean?
The jobs are there, the hours aren’t
Yes Maybe No
Open to working multiple jobs
Most want a full-time jobWorkers expect more
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70% want a full-time job
20% have a full-time job
Getting the # of hours needed is important:
67% have financial debt
But they need flexibility tooWorkers expect more
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84% said schedule flexibility is important or very important when considering a job.
Completely unimportant Unimportant Neutral Important Very important
And great perks are an extra bonusWorkers expect more
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Most valuable on-the-job perks
Monthly stipend to purchase food
Freedom to wear whatever they want (within reason)
VIP vouchers for friends/family
Most valuable benefits
Professional development opportunities
Paid vacation days
Education reimbursement/stipend
How to get ahead with workersWorkers expect more
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Offer more hoursOffering more hours will help you attract hourly talent.
Provide a very detailed job descriptionInclude pay, estimated hours worked each week, location & transit information, perks & extras.
Workers want to be loyalThey’re not job hoppers—they want opportunities to grow within the business
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54% expect to stay at least 3 years at their next job
Career growth is very importantWorkers want to be loyal
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87% said opportunity for growth is a must when considering a job.
How to get ahead with workersWorkers want to be loyal
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Identify those with growth potentialYou obviously want to keep your best performing employees for the long haul. Think about your top performers and what you envision their future to be with the company.
Recognize hard workWhen one of your employees goes above and beyond their job description, make a big deal out of it. And make it public.
Workers can find a new job fast
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Time to hire is shorter than ever 32
16% Employers who are able to fill open jobs within 1 week 50% Job seekers who say they found
their job in 1 week or less
They can find a new job faster than you can fill
They’re hyper-connected in their job searchThey can find a new job fast
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75% look for jobs on their phones
They want jobs at their fingertipsThey can find a new job fast
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They’re 1.5x more likely to apply on their phones vs. walk-in.
Searching for jobs online helps them apply to more jobs faster and widens their reach.
Consider mobile.Make sure the job boards you’re using are mobile-friendly.
Keep it short.Write job postings that are formatted/written for mobile screens (bullets, short text, etc.).
35How to get ahead with workersThey can find a new job fast
Make it mobile-friendly.Optimize your company careers page for mobile.
Take a long hard look at your application.Are all of the questions asked actually necessary?
Poll Question #2
What percentage of employed hourly workers are actively
looking for another job?
Of those employed....They can find a new job fast
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89% are actively looking for another job 11% are not actively
looking for a new job
Your employees are actively seeking new jobs right nowThey can find a new job fast
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are looking for a new job to replace their current job
are looking to get a second or third part-time job
48%
44%
are looking to pick up multiple gigs outside of their current job (i.e. Uber, Lyft, PostMates, Care.com) 8%
Identify those with growth potentialTalk to those you want to stick around and see where they see themselves headed. Tell them about your company’s management and/or training programs.
Provide some small perksIf you don’t have a budget for pay raises, small gestures can also help retain your employees.
39How to retain employeesThey can find a new job fast
Recognize hard workGive shout outs at team meetings, send out emails or messages praising a positive action, have spot bonuses ready to go for those who really stand out.
Make culture a priorityYounger generations absolutely care about culture. If you’ve never really thought about your work atmosphere before, now is the time to start.
Final takeawaysHourly worker insights to fuel your hiring strategy
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Get ready for Gen Z. They’re here!
Communicate. Don’t ghost applicants.
Workers expect more. They really, really need more hours.
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Their loyalty is yours to lose. They want to stay & grow with you.
Workers are hyper-connected. They can find a new job fast.
89% of employed hourly workers are actively seeking new jobs.
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Activity ID: 328841Credit Hours Awarded: 1 (HR General)
Activity ID: 17-HOVSMProfessional Development Credits (PDCs): 1
SAVE THE DATE
Holiday Hiring—How Did You Stack Up?
Wednesday, November 15 at 1 p.m. ET
SAME VENUE.
MORE GREAT INFORMATION.
APRIL 30 - MAY 2, 2018 BELMOND CHARLESTON PLACE CHARLESTON, SC HOURMINDS.COM
Save the date for HourMinds 2018 in beautiful Charleston, South Carolina. Join us for conversation, and networking on all things hourly.
Register before 12/31 for the Early Bird price of $299
Questions?
Tweet us @Snagajob using #hourly and we’ll answer them
in an upcoming blog post