+ All Categories
Home > Marketing > 6 Tips to Grow Your Email Marketing List (Authentically!)

6 Tips to Grow Your Email Marketing List (Authentically!)

Date post: 14-Jun-2015
Category:
Upload: sendgrid
View: 1,073 times
Download: 4 times
Share this document with a friend
Description:
When it comes to email marketing, we completely understand how valuable your list is. BUT you don't want to go about growing your list the wrong way (buying, sharing, etc). Read on to see our top 6 tips on how you can easily grow your email list while following email best practices! Custora Report: http://blog.custora.com/2013/06/e-commerce-customer-acquisition-snapshot
Popular Tags:
19
6 Tips to Authentically [Grow] Your Email List
Transcript
Page 2: 6 Tips to Grow Your Email Marketing List (Authentically!)

Email acquisition is an important part of any

email marketing program.

Page 3: 6 Tips to Grow Your Email Marketing List (Authentically!)

A report by Custora showed that email acquisition

quadrupled from 2009-2013!!

Page 4: 6 Tips to Grow Your Email Marketing List (Authentically!)

These 6 steps will help you: - Acquire new customers - Reduce churn

- Nurture existing customers

Page 5: 6 Tips to Grow Your Email Marketing List (Authentically!)

#1. Optimize Your Opt-In

Page 6: 6 Tips to Grow Your Email Marketing List (Authentically!)

- Make your opt-in form visible - Don’t ask for too much information

- Provide incentives - Disclose everything - Provide credentials to earn their trust

Page 7: 6 Tips to Grow Your Email Marketing List (Authentically!)

#2. Create Multiple Opportunities for Sign-UP

Page 8: 6 Tips to Grow Your Email Marketing List (Authentically!)

Place sign-up opportunities on: - Thank you pages

(after they fill out a form)

- Blog - Website - Landing page - Live events

Page 9: 6 Tips to Grow Your Email Marketing List (Authentically!)

#3. Create a Stellar welcome

email

Page 10: 6 Tips to Grow Your Email Marketing List (Authentically!)

- Make it personal - Say thank you(!) - Spark user engagement - Deliver your email right away - Provide incentives - Gather additional information

Page 11: 6 Tips to Grow Your Email Marketing List (Authentically!)

#4. Develop Valuable Email Content

Page 12: 6 Tips to Grow Your Email Marketing List (Authentically!)

- Write addictive subject lines - Get to the point - Dress your email to impress - Personalize your messaging

Page 13: 6 Tips to Grow Your Email Marketing List (Authentically!)

#5. Implement an Email Preference

center

Page 14: 6 Tips to Grow Your Email Marketing List (Authentically!)

- Reduce unsubscribe, complaint/ spam reports

- Showcase your email offerings - Implement segmentation strategies

Page 15: 6 Tips to Grow Your Email Marketing List (Authentically!)

#6. Focus on Email Deliverability

Page 16: 6 Tips to Grow Your Email Marketing List (Authentically!)

- Use strong permission practices - Eliminate inactives - Focus on high-value customers - Test before you send - Monitor your engagement rates

Page 17: 6 Tips to Grow Your Email Marketing List (Authentically!)

For a more detailed explanation for each of these

tips, download our guide How to Authentically Grow

Your Email List!

Page 18: 6 Tips to Grow Your Email Marketing List (Authentically!)

Happy emailing!


Recommended