Date post: | 16-Apr-2017 |
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Government & Nonprofit |
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www.DonorSearch.netwww.VirtuousCRM.com
Director of Training & Customer SuccessVirtuous Software
Scott Richards
Virtuous is the nonprofit CRM helping charities create personal relationships, reduce costs and
maximize impact.
www.DonorSearch.netwww.VirtuousCRM.com
Sr. Director of Enterprise SalesDonorSearch
Stuart Entwistle
DonorSearch is a leading provider of prospect research to nonprofits including healthcare,
fraternities, sororities and religious organizations.
www.DonorSearch.netwww.VirtuousCRM.com
400Organizations
2 MillionIndividuals
$5 Billionin Giving
Six Markers of Philanthropy
www.DonorSearch.netwww.VirtuousCRM.com
Total GivingMONETARY
65%
FREQUENCYNumber of Gifts
43%
Last GiftRECENCY
82%
R+F+M = RFM or 82+43+65=190
Common measure of loyalty
Easy to calculate
Can be weighted to suit your organization
Previous Giving to Your Organization
www.DonorSearch.netwww.VirtuousCRM.com
Predictive Strength
1.00x
32.67x
25.02x
11.79x
10.73x
4.98x4.98x
% of Giving
100%
24.1%
13.5%
6.5%
7.0%
5.4%5.4%
56.5%
% of Donors
100%
0.7%
0.5%
0.6%
0.7%
11.1%
3.6%
Largest Gift
Benchmark
$100,000+
$50,000 - $100,000
$25,000 - $50,000
$10,000 - $25,000
$5$5,000 - $10,000
Total
Previous Giving to Other Organization
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Information is easy to find
Understand the importance of philanthropy
Foundation Trustee/Board Member
www.DonorSearch.netwww.VirtuousCRM.com
Strength
14.48x
6.43x
5.17x
Giving
54.6%
70.7%
74.3%
Donors
3.8%
11.0%
14.4%
All Giving> $2,500
All Giving> $1,000
All Giving> $500
Single gift of $250 puts your donor in the top 6% of the US population
Single gift of $1,000 puts your donor in the top 1/10th of 1%
VVirtually every FEC donor with lifetime political giving of $15,000 has made a 4-, 5-, 6- or 7-figure charitable gift somewhere
Political Giving
www.DonorSearch.netwww.VirtuousCRM.com
Predictive Strength
17.55x
4.17x
2.25x
1.25x
0.67x
00.44x
0.42x
% of Giving
25.0%
13.2%
5.7%
6.8%
8.6%
4.8%4.8%
3.5%
% of Donors
1.4%
3.2%
2.5%
5.4%
12.8%
110.9%
8.4%
Real Estate Value
$2+ million
$1-2 million
$750k-$1 million
$500k-$750k
$250k-$500k
$125$125k-$250k
<$125k
Value of Real Estate
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Predictive Strength
7.76x
6.56x
9.04x
3.53x
3.32x
% of Giving
15.5%
19.5%
5.1%
2.5%
21.5%
% of Donors
2.0%
3.0%
0.6%
0.7%
6.5%
Category
SEC Insider
Market Guide Listing
D&B $5+ million
D&B $1-5 million
D&B Any Size
Business Affiliations
www.DonorSearch.netwww.VirtuousCRM.com
6Giving to Your OrganizationGiving to Other Organizations
Foundation Trustee/Board Member
Political Giving
Value of Real Estate
Business Affiliations
Six Markers of Philanthropy
www.DonorSearch.netwww.VirtuousCRM.com
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