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game changer:
The 1980s
Lee Clow
With the 60th anniversary of Cannes Lions
comes a celebration of the iconic work that
changed the landscape of advertising.
Steve believed in advertising. Marketing
Communications. Marcom. And yes, we met
every week. He hated most of the existing
Apple products, they were boring beigeboxes, and he was many months away from
a new product. But we had to say something.
Think Different. It was a celebration of
Steves Apple. The old Apple. And the new
Apple he envisioned.
Winning Work:
The 1980sApple 1984
Apple's 1984commercial wastransmitted onlytwice, but that wasenough. It won theGrand Prix atCannes Lions in
1984 and has continued to win industry
plaudits for TBWA\Chiat\Day since.Featuring a Big Brother character(representing IBM), and a young model witha sledgehammer who shatters the order(representing Apple), the commercial almostdidnt air at all, and caused much controversywithin Apple itself.
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PRide of Place11 most awarded countries
USA
106
Brazil
96
Australia
71
UK
71
India32
New Zealand31
South Africa31
Germany
59
France
39
Sweden
33
Japan
32
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14 remaining categories
Film Craft Lions
Branded Content & Entertainment Lions Titanium and Integrated Lions
Palme d'Or
Creative Marketer of the Year
Independent Agency of the Year
Grand Prix for Good Lion of St. Mark
Holding Company of the Year
Network of the Year
Agency of the Year
Cannes Chimera Winners Young Lions Film Winners
Young Lions Marketers Winners
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Social activityVOLUME BY COUNTRY (1 SIDE OF CUBE = 1%)
USA
Australia
France Other
Spain
Mexico Germany
Portugal
SwedenBrazil
India
United Kingdom
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1989 3,582
1990 3,749
1991 3,778
1992 5,909
1993 6,269
1994 7,142
1995 8,547
1996 9,248
1997 11,151
1998 12,425
1999 13,102
2000 16,347
2001 19,014
2002 17,258
2003 16,392
2004 18,706
2005 22,101
2006 24,863
2007 25,569
2008 28,284
2009 22,652
2010 24,242
2011 28,860
2012 34,301
2013 35,765
number of entries since 1989
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style spottingback to the 80s
@Nikita_ershov @TeodoraBlindu @gerryhuman @MaxdeCastro
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1950s 1980s1960s 1970s 1990s 2000s