613-735-1181Admin@ottawavalleymarket.com

Outline

1.0 Introduction to Vibe Marketing Plus1.1 Video – Shift Happens

2.0 What is Globalization?2.1 Time/Space Compression2.2 Before/After Globalization2.3 Video – Obama on Globalization2.4 Statistics & Global Trends2.5 Social Media

3.0 Tourism in The Ottawa Valley3.1 Extreme Nature Adventures3.2 Adventure Source Expeditions

4.0 The Community Markets4.1 The Valley Market4.2 How the Markets affect the community

OPEN DISCUSSION

Vibe Marketing Plus

VIBE Media  Event Media Coverage, Global Vibrations Magazine Local & Global News Coverage: Digital Journalism,

Digital TV Graphic Design: Logos, Brochures, Business Cards,

Flyers, Posters, Calendars, Invitations Corporate Professional Photography Web Design, Development & Training; e-

Commerce Management   Digital & Social Media Development &

Training: Facebook Page Development & Promotions Individual and Corporate Computer Training in the

Ottawa Valley

Vibe Marketing Plus

VIBE Global Projects Community Markets; The Valley Market & Costa

Rica Market are two existing community markets developed and running at this time. These programs help communities brand globally and businesses signed up brand locally for a very small investment.

Global Vibrations Magazine; Vibe is currently co-developing a magazine with Algonquin College Applied Research in Pembroke, ON.  This magazine will be a resource to business owners which will provide information about globalization, trends, concepts and the business gains of digital & social media.

Shift Happens

What Is Globalization?

“The act or process of globalizing : the state of being

globalized; especially : the development of an increasingly

integrated global economy marked especially by free trade, free flow

of capital, and the tapping of cheaper foreign labor markets.”

- Miriam-Webster Dictionary, 2012

What is Globalization?

“The intensification of the world-wide social relations which link distant localities in such a way

that local happenings are shaped by events occurring many miles

away and vice-versa” (Giddens 1991)

Time/Space Compression

“A sense of the shrinking of distances through the dramatic reduction in the

time taken, either physically (for instance via air travel) or representationally(via the

transmission of electronically mediated information and images), to

cross them.”(Tomlinson, J.: Globalization and Culture,1999, p.3)

Before vs After

BEFORE AFTER

Distance mattered—space often measured in time

Territorial boundaries more or less kept things in and out

Society and culture had spatial referents

Everything had its “place”(literally)

Distance becomes almost irrelevant (the end of distance)

Boundaries are increasingly permeable.

Groups and cultures increasingly don’t have a territorial basis (deterritorialisation)

A new kind of non-physical “place”is emerging (supraterritoriality)

Obama on Globalization

Global Trends• Rise of global

customer markets. 

• Rise of global talent markets

• Hyper-connectivity

• Cost pressure

• Regulatory and capital requirements

Social Media Trends

FACEBOOK TWITTER

Over 80% of all Americans use a social network.

Americans spend more time on Facebook than any other U.S.website.

More than half of Facebook users log in every day – that’s more than 400 million people.

Around 75% of Facebook users are outside of North America with accounts available in 70 languages.

A majority of Facebook users log in 3-4 times per week.

140,000,000+ active users 64% of Twitter users are more

likely to buy from the brands they follow.

There are over 465 million accounts

175 million tweets a day 1 million accounts are added to

Twitter every day Top 3 countries on Twitter are

USA at 107 million, Brazil 33 million and Japan at nearly 30 million

Social Media Trends Continued

LINKED IN YOUTUBE

50% of small business owners reported gaining new customers through social media – most notably through Facebook and LinkedIn.

2 new members join every second 60% of its members live outside

the USA In 2011 there were 4.2 billion

professionally oriented searches on the LinkedIn platform

The fastest growing demographics are students and recent college graduates

YouTube Exceeds 2 billion views per day

The 2 billion+ views per day on YouTube nearly doubles prime-time audiences of all 3 major U.S. broadcast networks combined

The average person spends 15 minutes a day on YouTube

94% of Advertising Age’s 100 top advertisers have run campaigns on YouTube and the Google Content Network

In the past year the number of advertisers using display ads on YouTube increase 10-fold

How This Affects Business

The 3 most important reasons small businesses leverage social media are:

Connecting with customers

Visibility

Self-promotion

Tourism in The Ottawa Valley

1.2 million tourists spent about $128 million in Renfrew County in 2008

Lowest numbers of visitors to anywhere in Ontario, with only 2.5% of the provincial total.

Adventure Source Expeditions

Cycloparc PPJ Bike

Horseshoe pits

Full Golf Course with driving range near by

Fishing

Canoe and Bird Watching Guided Tour

A naturalists getaway 3 acre campground located in Quebec; minutes from Pembroke, Ontario! 

Extreme Nature Adventures

Mangroves River Tours Hiking Bird Watching Sport Fishing Osa Canopy Boruca Kayak Bike Ocean Caves &

Waterfall Tour    

To provide an extreme adventure vacation in Sierpe,

Costa Rica with organized leisure activities, clean

accommodations, tasty meals and great customer care; all

about the nature, tranquility and peace of mind.

The Community Markets

The Valley Market & Costa Rica Market are two existing community markets developed and running at this time. These programs help communities brand globally and businesses signed up brand locally for a very small investment. The goal is to develop successful community markets all over the world managed by Vibe Marketing Plus.

Get in the “Pink Pages”; a hard copy website/email directory; 20 000 copies printed and distributed monthly in the Valley Vendor!  Business listing at www.thevalleymarket.com; a heavily promoted local online shopping directory. Yearly MAIL-OUT to consumers across Renfrew County. This mail-out is designed to promote Valley Market members, buy local shopping and services operating in our community. Valued over $1000! TRADESHOW REPRESENTATION; we will display your business cards or brochures at our booth.

The Valley Market vs Globalization

Power of Unity Resources are

pooled together to allow for stronger marketing.

Create awareness Competition is

Global not Local.

613-735-1181Admin@ottawavalleymarket.com