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AA

presentationpresentation

onon

BYBY

RAHUL KUMARRAHUL KUMAR

?

?

?

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Company profileCompany profile

IDBI established as a Development Financial InstitutionIDBI established as a Development Financial Institution(DFI) on July 1,1964 by an act of Parliament of India.(DFI) on July 1,1964 by an act of Parliament of India.

In 1976 its ownership was transferred from RBI to theIn 1976 its ownership was transferred from RBI to the

Government of India (GOI).Government of India (GOI).

It has four segments:It has four segments:

-- Wholesale BankingWholesale Banking

-- Retail BankingRetail Banking-- Treasury service andTreasury service and-- Banking OperationsBanking Operations

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Project TitleProject Title

Study onStudy on

The environmental factorsThe environmental factorsresponsible for IDBI Banksresponsible for IDBI Banks

performance (Positively&performance (Positively&

Negatively).Negatively).

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ObjectivesObjectives

To know about environmental factors affectingTo know about environmental factors affectingthe performance of IDBI Bankthe performance of IDBI Bank

To analyze the role of advertisements in theTo analyze the role of advertisements in theperformance of IDBI Bankperformance of IDBI Bank

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MethodologyMethodology

Primary data: collectionPrimary data: collection

Source provided by companySource provided by company

Secondary data collectionSecondary data collection

Personal approachPersonal approach --

--Through telephonic interviewThrough telephonic interview Target sizeTarget size

250 Customer250 Customer

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0%

10%20%

30%

40%

50%

60%

IDBI ICICI SBI PNB HSBC CANARA

BANK

Product Advertisement Manpower

Net- banking Phone banking Investment scheme

Net work Credibility

BanksBanks

AComparative Analysis of IDBI with competitorsAComparative Analysis of IDBI with competitors

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50

5

25

2 5

10

3

0

5

10

15

20

2530

35

40

4550

Presentage

% of Share

Parameter

Products

Advertisements

Manpower

Net-Banking

Phone banking

InvestmentScheme

Net work

Factors affecting performance IDBI BankFactors affecting performance IDBI Bank

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Effectiveness of AdvertisementsEffectiveness of Advertisements

100

67

43 40

0

20

40

60

80

100

Noo

fpeopleremembered

the

NO of Days After ADDS

Positive Response

0-5 Days 6-10 Days 11-15 Days More than 15 Days

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75%

25%

95%

33% 22%

EFFICIENCY INTERNET BANKING

PRODUCT RANGE NETWORKPHONEBANKING

Customers ResponseCustomers Response

N=250N=250

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F

indingsF

indings The credibility of IDBI is good in comparison with to itsThe credibility of IDBI is good in comparison with to its

competitors as Government of India is major share holders incompetitors as Government of India is major share holders in

the company.the company.

IDBI bank has a potential adopted market in saket region andIDBI bank has a potential adopted market in saket region andhence has an opportunity for growth.hence has an opportunity for growth.

The product of IDBI bank has good credibility in the regionThe product of IDBI bank has good credibility in the region

compared to its competitorscompared to its competitors

The advertisement of the bank was very effective from the firstThe advertisement of the bank was very effective from the first

day of its airing the fifth day and there after it starts declining.day of its airing the fifth day and there after it starts declining.

The initial balance for A/C opening is 5000/The initial balance for A/C opening is 5000/-- and thats whyand thats why

people are reluctant in opening the same.people are reluctant in opening the same.

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L

imitationsL

imitations Time constraints.Time constraints.

Traveling .Traveling .

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RecommendationsRecommendations

Since there is only two branch of IDBI bank and onlySince there is only two branch of IDBI bank and onlythree ATMs in Saket, so it is necessary for IDBI bankthree ATMs in Saket, so it is necessary for IDBI bank

to open more branches and install more ATMs toto open more branches and install more ATMs to

serve the vast market of saket especially.serve the vast market of saket especially.

More resources should be allocated in the market ofMore resources should be allocated in the market ofSaket as there is big untapped market in saket, so itSaket as there is big untapped market in saket, so it

becomes necessary for IDBI bank for taking an edgebecomes necessary for IDBI bank for taking an edge

over the competitors.over the competitors.

A short advertising campaign in Saket has producedA short advertising campaign in Saket has produced

good results in a short span of times, so to gain longgood results in a short span of times, so to gain long

term benefits is very necessary for IDBI bank to carryterm benefits is very necessary for IDBI bank to carry

on this campaign with more intensityon this campaign with more intensity..

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Continue..Continue..

Besides opening more branches it should alsoBesides opening more branches it should alsolook for opening some extension counter inlook for opening some extension counter in

Kutub near meherauli and one in Khanpur.Kutub near meherauli and one in Khanpur.

As Government is the majority share holder inAs Government is the majority share holder in

the shares of IDBI bank, which makes thisthe shares of IDBI bank, which makes this

bank more reliable than other private banks,bank more reliable than other private banks,

this thing can be used in the favour of IDBIthis thing can be used in the favour of IDBI

bank by making people aware about this factbank by making people aware about this fact

and winning their faith.and winning their faith.

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ConclusionConclusionConsumers of C-Scheme, Jaipur have good awareness level about IDBI

bank as well as about its services and products.

The advertising campaign has successfully been able to increase themarket share of IDBI in C-Scheme, Jaipur.

The modern days technology like internet banking, phone banking,used by IDBI bank for providing banking services has sent positivesignals in the mind of consumes.

The network of IDBI in JAIPUR is lagging behind a little than itscompetitors like ICICI bank and HDFC bank.

It can be distilled from data that IDBI bank has good market share ascompared to its competitors considering the amount of resourcesdeployed by them in the market.

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Thank You...Thank You...

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