DESIGN GUIDELINES FORFLEADH PROGRAMME COVERS

Please ensure a copy of all completedprograms is sent to the PublicRelations Officer at:

Comhaltas Ceoltóiri ÉireannBelgrave Square, MonkstownCo. Dublin, Ireland

Tel. 01 280 0295Fax. 01 280 3759Email. enquiries@comhaltas.com

www.comhaltas.com

Produced and Designed by: Designworks

March 2006

6438_DESIGN_GUIDELINES 07/03/2006 17:34 Page 1

DESIGN GUIDELINES FORFLEADH PROGRAMMECOVERS.

This document has beencreated for those involved in the creation of Fleadhprogramme covers. It shouldbe used as a guide andadhered to for all projects.

The guidelines are a necessarypart of our interest inimproving the visual imageof Comhaltas at all county,provincial and all-Irelandfleadhs. The guidelines aredesigned to ensure thatComhaltas literature not onlylooks well, but also reflectsthe dynamic and excitingorganisation it is today. This will strengthen theidentity of Comhaltas.

The guide takes a step-by-step approach with examplespresented. It is not intendedto stifle or hinder your owncreative input just to guide it with help of professionalknowledge. Use this as areference when creatingyour own covers.

The current varied designs.

These guidelines are based on programmes of a standardA5 size. If creating a largerprogramme e.g. A4, simplyre-apply the guides to thelarger format. The guidesapply to the front cover only.However the inside shouldbe kept clean and simple,utilising any styles that can be carried over from the cover.

There are two types of layoutavailable to choose from whendesigning your programmecover.

PORTRAIT LAYOUT.The Portrait layout (upperright) is for any programmecover that uses a portraitimage or photograph. i.e. a vertical view.

LANDSCAPE LAYOUT.The Landscape layout (lowerright) is for any programmecover that uses a landscapeimage or photograph, i.e. ahorizontal view. It is unlikethe Portrait layout in thatthe image will not fill asmuch of the cover.

Consistant covers utilising the guidelines.

Comhaltas Ceoltóiri Éireann

Fleadh Cheoilna Cabhan

Ballinagh, Co. Cavan 2006June 2nd-5th

Comhaltas Ceoltóiri Éireann

Fleadh Cheoil

na Cabhan

Ballinagh, Co. Cavan 2006June 2nd-5th

Comhaltas Ceoltóiri Éireann

Fleadh Cheoilna Cabhan

Ballinagh, Co. Cavan 2006June 2nd-5th

1

Comhaltas Ceoltóiri Éireann

Fleadh Cheoil

na hÉireann

Leiter Ceanainn 2006

August 21st-28th

6438_DESIGN_GUIDELINES 07/03/2006 17:34 Page 3

TITLE SPACE

IMAGE SPACE

TITLE SPACE

LOGO SPACE

IMAGE SPACE

LOGO SPACE

LANDSCAPE LAYOUTPORTRAIT LAYOUT

2 3

6438_DESIGN_GUIDELINES 07/03/2006 17:34 Page 5

PLACING YOUR IMAGE.

Whether your picture is of aperformers, a monument, alandscape or even an abstract,choose images that are simpleand relaxed. Please ensurethat images are in focus andthe colours are not dark orwashed out.This also appliesto black and white or singlecolour images or photos.

The example opposite uses abackground colour, it is upto you if you want to use aspecific colour. The colourshould enhance the image.

Examples of typical imageson the two layouts are shown.Examples of alternativeimages are on pages 12-13.

PORTRAIT LAYOUT

The image almost fills theentire cover, with a 35mmspace at the bottom. Avoidstretching your picture,enlarge or reduce itproportionally and usecropping tools in yourrelevant program.

LANDSCAPE LAYOUT

Place the image 35mm fromthe bottom and 80mm fromthe top page edge. The imagewill be 95mm high andrunning side to side. Useyour relevant program tocrop it to this space so itavoids the title area.

Full-Colour CMYK

Portrait LayoutOne-Colour Pantone 648C

Landscape Layout

TITLE SPACE

LOGO SPACE

TITLE SPACE

LOGO SPACE

4 5

6438_DESIGN_GUIDELINES 07/03/2006 17:34 Page 7

LOGO SPACE

LOGO SPACE

The titles are the mostimportant information in the entire programme andmust appear in this order:1) Comhaltas Ceoltóiri Éireann

2) Fleadh Title

3) Location (town name)4) Date

The information must beeasily read in a legibletypeface. Fancy script(cursive or hand-written)and old-style celtic fonts arepopular when attempting toconvey the heritage or moodof the music. However, theseare usually illegible and lookill-conceived. It’s advised they be avoided for titles.

The colour of titles shouldnot be similiar to those in the background image or the letters will disappear. If unsure proof print out afew different colour versions to see. Alternatively, if yourimage has many colours puta flat colour the same as the border behind the title. A 3mm space should be leftbetween the letters and thecolour boxes edges. Examplesof this are shown on page 13.

PLACING TITLES ONLANDSCAPE ANDPORTRAIT LAYOUT’S.

Set the titles 15mm from the top and either side of the cover. Always have italigned to the left. i.e. on the left all the words arevertically aligned.

Try to ensure that each pieceof information in the title areabegins on a new line. Keepany long names or dates toone or two lines by adjustingthe size.

The typeface to use in titles is called FF QUADRAATavailable in both Serif andSans Serif versions. They canbe purchased for legal usefrom: www.fontfont.com

If this is not obtainable, use a similiar typeface.

Comhaltas Ceoltóiri Éireann

Fleadh Cheoil

an Cabhan

Ballinagh, Co. Cavan 2006June 2nd-5th

Comhaltas Ceoltóiri Éireann

Fleadh Cheoil

na Mumhan

Mágh Chromtha 2006September 10th-18th

6 7

1)

2)

3)4)

1)

2)

3)4)

Title 1 uses FF Quadraat serif Small

Caps. If unavailable use a serif upper-

case. This is sized smallest of all titles.

For titles 2 and 4 the preference is

to use FF Quadraat Sans Small Caps.

If unavailable use a Sans Serif lower-

case bold. Whilst title 2 should

clearly be the largest title, title four

should be a little bigger than title 1.

Title 3 use FF Quadraat serif Bold.

If unavailable use a lower-case serif

bold. It should be slightly bigger

than title 4.

Please note the emphasis placed on

the size and spacing apart of titles.

Your sizing and spacing should

appear as near to the example as

is possible.

6438_DESIGN_GUIDELINES 07/03/2006 17:34 Page 9

The logo is the identity, the brand, it is extremelyimportant and guidelinesshould be strictly followed.

The Comhaltas logotype isavailable for use in threebasic forms. Two colour,single colour and black –each in positive and negativeversions (see visual left). Anylogo should not be distortedor recoloured in any fashion.

The logotype also has a ‘clearspace’ area. As a rule an areaequivalent to the diameter ofthe Celtic ‘c’ should be leftclear around the logotype(see visual left).

Decide which colour versionmakes the logo most ledgible.If unsure try each versionand proof them to see.

PLACING THE COMHALTASLOGO’S ON THE PORTRAITAND LANDSCAPE LAYOUT’S.

Place the logo’s 15mm fromeach corner. The Comhaltaslogo should always be on theleft side and 45mm in width.Any sub-brand* logo’s like theone shown, should be 20mmacross and always smallerthan the Comhaltas logo.

* Sub-Brand logo’s include:- Comhaltas Session Logo- Host Branch Logo- Provincial Logo

See over page for guidelineson sponsors logo’s.

An area equivalent to the diameter of the Celtic 'c'should be left clear around the logotype.

The Logo

Clear space

2 Colour

1 Colour

Black or white

Comhaltas Ceoltóiri Éireann

Fleadh Cheoil

an Cabhan

Ballinagh, Co. Cavan 2006June 2nd-5th

Comhaltas Ceoltóiri Éireann

Fleadh Cheoil

na Mumhan

Mágh Chromtha 2006September 10th-18th

Full-Colour CMYK

Portrait LayoutOne-Colour Pantone 648C

Landscape Layout

8 9

6438_DESIGN_GUIDELINES 07/03/2006 17:34 Page 11

ALL-IRELAND PROGRAMMECOVERS AND USINGSPONSORS LOGOS.

You should use all previousinformation on how to createa cover.

For both layouts place thesponsors logos, distributedevenly, in the sub-brand space.The logo’s can utilise the spaceas required whilst being 5mmfrom the page and imageedge, and observing theComhaltas logo’s clear spaceguidelines. (see previouspage). The logo’s must besmaller than the Comhaltaslogo. Please ensure that thecolours of the logos are notsimiliar to the background.You may in such a case haveto seek alternative versionsof the sponsors logo.

Comhaltas Ceoltóiri Éireann

Fleadh Cheoil

na hÉireann

Leiter Ceanainn 2006August 21st-28th

Comhaltas Ceoltóiri Éireann

Fleadh Cheoil

na hÉireann

Leiter Ceanainn 2006August 21st-28th

Full-Colour CMYK

Portrait LayoutFull-Colour CMYK

Landscape Layout

clár €2.50

10 11

clár €2.50

6438_DESIGN_GUIDELINES 07/03/2006 17:34 Page 13

Comhaltas Ceoltóiri Éireann

Fleadh Cheoil

na Mumhan

Mágh Chromtha 2006September 10th-18th

Comhaltas Ceoltóiri Éireann

Fleadh Cheoil

na Mumhan

Mágh Chromtha 2006September 10th-18th

Comhaltas Ceoltóiri Éireann

Fleadh Cheoil

an Cabhan

Ballinagh, Co. Cavan 2006June 2nd-5th

Comhaltas Ceoltóiri Éireann

Fleadh Cheoil

an Cabhan

Ballinagh, Co. Cavan 2006June 2nd-5th

Comhaltas Ceoltóiri Éireann

Fleadh Cheoil

na Mumhan

Mágh Chromtha 2006September 10th-18th

Comhaltas Ceoltóiri Éireann

Fleadh Cheoil

na Mumhan

Mágh Chromtha 2006September 10th-18th

Comhaltas Ceoltóiri Éireann

Fleadh Cheoil

an Cabhan

Ballinagh, Co. Cavan 2006June 2nd-5th

Black and WhiteLandscape layout

Full Colour CMYKLandscape layout

Black and WhiteLandscape layout

One Colour Pantone 202CLandscape layout

Full Colour CMYKPortrait layout utilising flat colourbehind titles.

Full Colour CMYKPortrait layout

Two Colour Pantone 202C & 648CPortrait layout

Full Colour CMYKAll-Ireland Portrait layout utilising flatcolour behind titles.

12

Comhaltas Ceoltóiri Éireann

Fleadh Cheoil

na hÉireann

Leiter Ceanainn 2006August 21st-28th

clár €2.50

6438_DESIGN_GUIDELINES 07/03/2006 17:34 Page 15