2 Natural Products Association Now January/February 2009 www.NPAinfo.org

If a publication could make a NewYear’s resolution, what might it be?Better serving its readership would

top the list. In the case of Natural ProductsAssociation Now, its staff has resolved toprovide its readers — primarily comprisedof the association membership — witha great-looking product more dedicatedto addressing the unique needs ofthe members.

To begin with, readers will get a betterpicture of association goings-on as wellas a feel for the kinds of people andcompanies that make the associationthe strong community it is. For example,starting in this issue, you will find apage of Association News highlightingassociation happenings, announcements,and upcoming events (page 3). Also newis Who’s Who in the Association (page 5),which profiles a retail and a supplymember in each issue.

You will also now find in these pagesmaterial that better reflects the broadrange of our members’ interests. The newbi-monthly distribution will provide theopportunity for comprehensive analysis ofimportant issues when they arise and howthey could potentially affect members. Inaddition, you’ll now see more in-depthfeatures, such as this month’s coverage ofthe 2009 award winners (pages 6–9) anda look back at the association’s GMPprogram as it celebrates its 10thanniversary (pages 10–11).

Be sure to also check out new andimproved columns such as Going,Going…Green! (pages 16–17) and ScienceSnapshots (page 15). Other columns are inthe works as well and will be appearing inthe coming months.

We hope you enjoy the changes we’vemade and, as always, we appreciate anyfeedback from our readers!

My New Year’sResolutionby Natural ProductsAssociation Now

Natural Products AssociationBoard of DirectorsExecutive Committee

Debra Short, PresidentHouse of Health, Shawnee, Okla.

Pat Sardell, President-electCountry Vitamins, Corvallis, Ore.

Rory Mahony, TreasurerNature’s Way Products, Springville, Utah

Jane Drinkwalter, Chair, Supply CouncilVitamer Labs, Irvine, Calif.

Randy Reinartz, Chair, Retail CouncilWayne and Mary’s Nutrition Center,Sioux Falls, S.D.

Directors

Carilyn AndersonCarlson Labs, Arlington Heights, Ill.

Carolyn BehrmanNatural Choices for Healthy Living, Columbus, Ind.

Donnie CaffreyGood Foods Grocery, Inc., Richmond, Va.

Roxanne GreenPCC Natural Markets, Kirkland, Wash.

Tom GrilleaUnited Natural Foods, Inc. (UNFI)/Select Nutrition Division, Uniondale, N.Y.

Cheryl HughesWhole Wheatery, West Lancaster, Calif.

Gary HumeNutraceutical Corp., Park City, Utah

Mike IndurskyBurt’s Bees, Durham, N.C.

Harvey KamilNBTY, Bohemia, N.Y.

Janice LoveThe Olde Wheat Barn, Ruston, La.

Howard PollackRainbow Acres, Los Angeles, Calif.

Michael SchwartzMichael’s Naturopathic Program,San Antonio, Texas

Sharon ShermanPet Guard, Green Cove Springs, Fla.

Tom SokoloffParadise Health Foods, Palm Bay, Fla.

David StouderApple Health Foods, Redwood City, Calif.

Jeff WrightWright’s Nutrients, New Port Richey, Fla.

Peter ZambettiCapsugel, Peapack, N.J.

FROM THE PRESIDENT

In This IssueAssociation News 3

Who’s Who in the Association 5

Feature: 2009 Award Winners 6

Feature: GMPs Turn 10 10

Natural Products Day 2009 12

Natural MarketPlace 2009 14

Science Snapshots 15

Going, Going…Green! 16

www.NPAinfo.org Natural Products Association Now January/February 2009 3

Natural Sealin the HouseDue to the overwhelmingly positiveresponse to the association’s Natural Stan-dard for Personal Care Products, a newphase of the program is now underway. Inthe coming months, the association willbegin the certification process for householdproducts. Companies whose householdproducts meet the strict guidelines will beable to label those products with the muchlauded Natural Seal. More informationabout the certification process will bereleased soon.

On the Road with the Natural Products AssociationWhether giving the industry a voice in the capital, promoting the natural products mes-sage through media appearances, or offering educational opportunities at a number ofvenues, the association is constantly on the move, representing its members around theUnited States and abroad. Here are upcoming events where you can meet with associa-tion representatives:

Visit www.NaturalProductsAssoc.org/ontheroad for the latest calendar of appearances.

March 5 – 6, 2009Advanced Courseon FDA GMPsExpo WestAnaheim, CA

March 24, 200912th Annual Natural Products DayWashington, D.C.

ASSOCIATION NEWS

Know Anyone Outstanding?The association is now accepting nominations for its 2010 awards. Members are encour-aged to submit others’ names and are welcome to nominate themselves for any award forwhich they are qualified. Nominators should review the criteria for each award (postedon the association’s Web site), complete the universal submission form, and fax or mail itto the association with any background information requested. The nomination packet isavailable online at www.NaturalProductsAssoc.org/awardnominations, or through themail or fax by calling (800) 966-6632, ext. 104 to request a packet. All submission formsmust be returned to the association by March 15, 2009.

An Advanced Courseon the FDA GMPs forDietary Supplements

Thursday and FridayMarch 5 – 6, 2009

Expo West, Anaheim, Calif.

Topics to be covered include:Establishing and confirming

specifications

Raw materials and finishedproduct testing requirements

Laboratory operations

Developing GMP-compliantdocumentation

Qualifying suppliers andcertificates of analysis

How to handle visits from FDA

Tips on addressing the newFDA GMP requirements

Contact Vicki Whitsitt forregistration and fee information at(800) 966-6632, ext. 243,

or e-mail atvwhitsitt@NaturalProductsAssoc.org

12+ HOURS OFDEDICATED COURSE TIME

The Natural Products Association is theindustry leader in GMP education andhas been presenting dietary supplementGMP seminars for more than 10 years.With the rule now being enforced byFDA, this course is extremely relevantand valuable for anyone whose jobrequires a comprehensive understandingof the final FDA GMP rule.

Seminar presenters include:Cindy Beehner

President, Quality Design Systems

Aaron SecristDirector of Quality, Nature’s Way

Natural Products Association staff

Education

www.NPAinfo.org Natural Products Association Now January/February 2009 5

WHO’S WHO IN THE ASSOCIATION

Ifailed at retirement and had to keepbusy,” says Ron Dudley of his retire-ment in 1993. So, he and his wife

Connie opened A to Zinc NutritionalShoppe. “About two weeks after weopened, we had a day that only took in$1.00, and that was 15 minutes before weclosed. But we survived that day and wehave been increasing ever since.”

The current 2,000 square foot storeoffers supplements, health and beautyproducts, groceries, organic produce, petfoods and books. A sister store, Nature’sStorehouse, opened in 2001 in New PortRichy, Fla.

The Dudleys make the most of theirnearly 15 years as members of the NaturalProducts Association, attending meetingsand regional trade shows. “These showsare valuable to our existence. We are ableto keep our prices low because of buyingmuch at these shows,” said Dudley.

They also recognize the importance ofadvocacy initiatives. “The NPA is so valu-able with the lobbying that they do tokeep our legislators informed with thefacts. The benefits of membership are wellbeyond the very reasonable cost to join. Iwould tell any nonmember retailer thatthey cannot afford not to join.”

“The benefits ofmembership arewell beyond thevery reasonablecost to join”

A to Zinc Nutritional ShoppeHudson, Fla.

RETAIL

Wakunaga of America’s originswere formed in a specialcollaboration between Dr.

Eugene Schnell and Mr. Manji Wakunaga.These two men joined forces to developnatural and beneficial products and to mar-ket such products with truthful information.

In 1972, Wakunaga and his son estab-lished Wakunaga of America, headquar-tered in Honolulu, Hawaii. Among themany products they offer is a unique AgedGarlic Extract preparation, which resultedfrom Dr. Schnell’s aging extraction processfor garlic. With over 600 peer-reviewedpublished papers on the efficacy of Kyolic®

Aged Garlic Extract, Wakunaga not only

brings credibility to the garlic category butalso to the whole natural products industry.

Wakunaga has been a member of theNatural Products Association for over 30years. “Our NPA membership provides uswith useful and up-to-date information onthe state of the industry,” said Jay Levy, thecompany’s director of sales. “It gives usexposure throughout the year with themany regional tradeshows as well as thenational tradeshow.” Levy added thatbeing part of the industry’s most influentialorganization was critical to small businessowners, who need an advocate in Wash-ington D.C., so customers can continue tohave access to products they want.

Wakunaga hasbeen a memberfor over 30 years

Wakunaga of AmericaHonolulu, Hawaii

SUPPLY

NPA AWARD WINNERS

And theWinners Are…

6 Natural Products Association Now January/February 2009 www.NPAinfo.org

President’s AwardMichael S. Funk

The President’s Award was created to recognize an individual who has madelong-time contributions to the natural products industry, or has made a one-time, uniquely significant impact on the industry. This year’s recipient is MichaelS. Funk. A pioneer in the natural foods industry, Michael Funk started the dis-tributor Mountain People’s Warehouse (MPW) in 1976. As president of MPW,he built the company into the leading natural food wholesaler in the west. In1996, he co-founded United Natural Foods (UNFI), to form the largest naturalfood distributor in the country. It is the largest publicly traded U.S. wholesalerof natural and organic products, manages seven subsidiaries from its Dayville,Conn., headquarters, and also owns the NRG retail group, a chain of 12 naturalproducts stores in the eastern United States. Funk stepped down as UNFI’s pres-ident and CEO in September 2008, but still serves as chairman of the board. Heis active in many industry groups, including The Organic Center, a non-profitorganization which he co-founded, which funds scientific research to prove theintegrity of organic products. He adheres to strict ideals of the organic commu-nity and believes ultimately that consumers will look beyond organic at totalimpact on the environment. To that end, his aim is to be the distributor thatdelivers organically grown products, locally sourced in as many cases as possi-ble, and in fully biodegradable packaging, using 100 percent bio diesel to takethem to the store. The idea, he says, is to keep raising the bar.

(Continued on next page)

Each year at Natural MarketPlace, the Nat-ural Products Association’s trade showand convention, members and support-

ers gather to salute those dedicated individualswho have contributed to the association and thenatural products industry. Both individuals andcompanies are honored in various fields ofachievement including science, the environ-ment, the legislative arena, and more. The asso-ciation is proud to present here the awardrecipients for 2009.

www.NPAinfo.org Natural Products Association Now January/February 2009 7

Burton Kallman Scientific AwardDr. Koji Nakanishi

The Burton Kallman Scientific Award recognizes individuals whohave made outstanding scientific contributions that have benefitedthe natural products industry. This year’s recipient, Dr. Koji Nakan-ishi, has been described as having “transformed the field of naturalproducts chemistry.” He is one of the most respected scientists inhis field. He is credited with doing some of the first research onginkgo biloba 30 years ago, when he isolated the active compo-nent of ginkgo extract. Dr. Nakanishi has been on the faculty ofColumbia University’s department of chemistry for 30 years, is aformer chairman of the department, and since 1980, has held thetitle of Centennial Professor. In his prolific career, he has openedthe doors to fuller understanding of natural products by determin-ing the chemical structure of nearly 200 bioactive compounds andhow they function to affect human, plant and animal life. He hasbeen given awards by nearly a dozen nations and numerous scien-tific organizations. In an unusual international alliance, a majorprize was named for him; the Nakanishi Prize of the AmericanChemical Society and the Chemical Society of Japan. In November,the King Faisal Foundation announced that the King Faisal Interna-tional Award for science will be given to six people includingDr. Nakanishi. He has published 700 scientific papers and writtennine books, including an autobiography, A Wandering NaturalProducts Scientist.

And the Winners Are…Rachel Carson Environmental AwardDr. Peter H. Raven

The Rachel Carson Environmental Award honors individuals whohave made outstanding contributions to the protection of the envi-ronment. The winner for 2009 is Dr. Peter H. Raven, one of theworld’s leading botanists and advocates of conservation and biodi-versity. For more than 37 years, he has headed the Missouri Botan-ical Garden, an institution he has nurtured to become a world-classcenter for botanical research, education, and horticulture display.He is George Engelmann Professor of Botany at Washington Uni-versity in St. Louis, as well as a Trustee of the National GeographicSociety and Chairman of the society’s Committee for Research andExploration. Described by TIME magazine as a “Hero for thePlanet,” Dr. Raven champions research around the world to pre-serve endangered plants and animals and is a leading advocate forbuilding a sustainable environment. He has received numerousprizes and awards, including Guggenheim and John D. andCatherine T. MacArthur Foundation Fellowships. In 2001, hereceived the National Medal of Science, the highest award for sci-entific accomplishment in the United States. He is co-editor of theFlora of China, an international project leading to a 50-volumeaccount of all the plants of China. He has written numerous booksand publications, including Biology of Plants (co-authored with RayEvert and Susan Eichhorn), a best-selling textbook in botany.

8 Natural Products Association Now January/February 2009 www.NPAinfo.org

Industry Champion AwardsThe Industry Champion Award recognizes individuals who havemade notable contributions to the natural products industry aboveand beyond commercial success.

Halbert DrexlerHalbert Drexler is the founder of Country LifeVitamins. Drexler started the business in 1970with his wife, Francine, with a single product,and grew the company to encompass fivehealth and beauty care companies: CountryLife Vitamins, Desert Essence, BioChem Sports,Iron Tek and Long Life Teas. Country Life Vita-

mins supplies its extensive product line to health food storesnationally and internationally. Drexler served on various commit-tees and the board of directors of the Natural Products Associationfor many years and was instrumental in lobbying for the DietarySupplement Health and Education Act (DSHEA). He attributes hissuccess to building the business with his family, his wife Francine,his son Ryan, and his daughter Jodi.

David TaylorIn 1985, David Taylor and his family openedNature’s Harvest Market, a 3,150 square footstore in Tampa, Fla. The pioneering store wasa new concept for Tampa, focusing on naturaland organic foods. To better serve the localnatural products consumers, Nature’s Harvestrecently grew to more than 18,000 square

feet. Taylor’s staff and family have encouraged him to give back byserving on the (then) NNFA Southeast Region board of directors.Taylor completed his second year as president of board of directorsof the Natural Products Association in July 2007, and is on theboard of directors and the Past Presidents Council.

Clinician AwardsThe Clinician Award recognizes licensed healthcare practitionerswhose work exemplifies the best standards and dedication toresponsible holistic, non-invasive and integrative, complementary,and alternative medicine modalities.

Robert P. Heaney, M.D., F.A.C.P., F.A.C.N.Dr. Heaney is an internationally recognizedexpert in the field of bone biology and cal-cium nutrition. He has worked for over 45years in the study of osteoporosis and calciumphysiology, and has published more than 300original papers, chapters, monographs, andreviews in scientific and educational fields. He

is a professor of medicine at Creighton University in Omaha, Neb.Among his numerous professional accolades are an honorarymembership in the American Dietetic Association and election toFellowship in the American College of Nutrition. He also receivedthe Scientific Prize of the Institut Candia (France) for his contribu-tions to raising awareness of calcium and its health benefits.

Jacob Teitelbaum, M.D.Dr. Teitelbaum is medical director of thenational Fibromyalgia and Fatigue Centers,Inc. His research focuses on expanding theunderstanding of hypothalamic dysfunction inFibromyalgia and Chronic Fatigue Syndrome.His work has led to the development of aneffective treatment protocol for these diseases.

He lectures to patient, physician and research groups internation-ally. The groundbreaking “gold standard” research on effectivetreatment for Chronic Fatigue Syndrome and Fibromyalgia, ofwhich he was lead author, was published in the Journal of ChronicFatigue Syndrome. Among many health-related affiliations duringhis career, he served as State Medical Society appointee to theGovernor’s Commission on Complimentary Medicine in Maryland.

(Continued on page 19)

www.NPAinfo.org Natural Products Association Now January/February 2009 9

GMPs TURN 10

While the Natural Products Association has been theleader in the industry for more than 75 years, itagain asserted itself as a standard-bearer 10 years

ago with the establishment of its good manufacturing practices(GMP) program. From such a bench mark, one can explore how itput the association at the forefront of quality assurance, has sincebeen a model for self-regulation in the natural products industry,and what role it will play in light of the recently published federalGMP regulation.

Filling a VoidWith the passage of the Dietary Supplement Health and Educa-tion Act (DSHEA) in 1994, the Food and Drug Administration(FDA) gained the power to require dietary supplements to meetstrict manufacturing requirements. In 1995, representatives of thedietary supplement industry submitted to FDA a suggested out-line for the development of GMP regulations for dietary supple-

ments. The industry’ssuggestions were reviewedby FDA and published forpublic comment in 1997 todetermine whether therewas a need for such govern-ment regulation.

Realizing that subse-quent steps in the process ofinstating federal GMPguidelines might take sev-

eral years, the Natural Products Association elected to take moreimmediate action. In 1999, with industry still awaiting federal reg-ulation, the association developed and began enforcing its ownGMP program.

“Establishing our own GMPs was imperative in the absence offederal regulation,” said David Seckman, executive director andCEO of the Natural Products Association. “The industry was growing

but without a way to ensure quality to consumers, that growthwould be greatly impeded, and it was clear that FDA GMPsweren’t going to happen as quickly as the industry needed.”

In fact, it wasn’t until June of 2007, some thirteen ears follow-ing DSHEA that FDA published the final GMP rule (21 CFR Part111), though predictions had been made almost every year since2004 that their instatement was imminent.

A Model ProgramModeled after the recommended GMP guidelines the industrysubmitted to FDA in 1997, the Natural Products Association’s GMPprogram is a third-party certification program which includesinspections of manufacturing facilities to determine whether asso-ciation-specified performance standards are being met. Thesestandards include, but are not limited to specifications for stafftraining, cleanliness, equipment maintenance, identity testing,record keeping, and receiving of raw materials. Once certified,manufacturers are then allowed to use the association’s GMP sealon their marketing and promotional materials.

“Quality Assurance is a crucial component of our success as themedia, and by extension the public, is constantly scrutinizing thisindustry,” said Jane Drinkwalter, vice president of sales for VitamerLabs, an association member and participant in the GMP program.“Our sales team is proud to tell our customers we are third partycertified by the Natural Products Association GMP program.”

The program has enjoyed much success since its creation. Inlate 1999, the same year as its launch, the GMP seal began toappear on product labels. While use of the seal on product labelingis no longer authorized by the association, the program still holdstremendous value to the industry and association members alike.Some 69 member companies, representing well over 30,000 fin-ished dietary supplement products are currently certified underthe program.

The association has been providing education both about itsGMPs and the federal rule long before the latter was implemented

10 Natural Products Association Now January/February 2009 www.NPAinfo.org

Natural Products Association’s GMPProgram Celebrates 10th Anniversary

In 1999, with industrystill awaiting federalregulation, the associa-tion developed itsown GMPs

www.NPAinfo.org Natural Products Association Now January/February 2009 11

American SupplementTechnologies

Anabolic Laboratories, Inc.Arizona Nutritional SupplementsBactolac Pharmaceutical, Inc.Bergstrom Nutrition

(formerly Cardinal Nutrition)Best Formulations Inc.Biholon Inc.BIOSINT USACapsugel AmericasCapsugel LicapsCaptek Softgel Intl Inc.

Century Systems, Inc.The Chemins CorporationCountry LifeCreation’s Garden Natural

Products, Inc.Cyanotech CorporationCyvex Nutrition Inc.Earthrise NutritionalsFoodScience CorporationGarden State NutritionalsGel CellGMP Laboratories of America, Inc.Great American Health ProductsHamida Pharma, Inc.HerbaSway Laboratories, LLC.Highland Laboratories, Inc.J and D Laboratories Inc.J.R. Carlson Laboratories Inc.Life Sciences Laboratories, LLCLifeline Nutrition

M & L Pharmaceutical, Inc.Merical VitaPakMetabolic Maintenance

Products Inc.Metagenics, Inc.National Vitamin CompanyNatrol Inc.Nature’s ProductsNature’s ValueNature’s WayNaturestar Bio-Tech Inc.NBTY Inc.NHK LaboratoriesNOW FoodsNutraMed Inc.NutriSport Pharmacal Inc.Nutrition Choice, LLCNutrition FormulatorsNutrition Now Inc.Nutritional Engineering, Inc.

Organic By Nature Inc.Pacific Nutritionals Inc.Paragon LaboratoriesPharmline Inc.Protech Nutraceuticals Inc.Reliance Vitamin Company Inc.Royal Elk Products Ltd.Soft Gel Technology/OptipureSpecialty EnzymesSwanson Health ProductsTishcon CorporationTrace Minerals ResearchValentine Enterprise, Inc.VitaCeutical LabsVital NutrientsVitamer LabsVitaRich Laboratories, Inc.VitaTechWakunaga of America Co, Ltd.WePackItAll - Tint Corporation

in 2007. Each year, the association has held severalseminars and training programs on the subject,usually at industry trade shows but also via webi-nars and in other countries. With enforcement ofthe federal GMP regulations, the association hasadded material regarding FDA inspections and,with the shift of focus onto federal GMPs, hasfound enthusiastic interest across the industry.

“The concentration on federal GMPs hassparked new interest in the seminars,” said DanielFabricant, Ph.D., vice president of scientific andregulatory affairs for the association. “They arewell-attended and serve as a great forum for discus-sion as well as education.”

Although the media sometimes reports with skepticism on thenatural products industry, the GMP program has enjoyed compli-mentary media coverage over the years, and in major outlets. Forexample, The Chicago Tribune cited the program seal as a "trust-worthy symbol" consumers should look for on products whendetermining which dietary supplements to purchase. Similarly, theLos Angeles Times identified the program as a means throughwhich manufacturers could voluntarily seek good manufacturingpractice certification to enhance their credibility with consumers.Most significantly, the program was recently highlighted as anindustry effort to ensure quality as a part of the Action Plan UpdateReport to the President Interagency Working Group on ImportSafety in July 2008.

Coexisting with Federal GMPsNow that the final rule is on the books and FDA has begun inspec-tions of large companies, what does that mean for the association’sprogram? A testament to the program’s long-term value is, in fact, itscontinued importance in light of publication of the federal regulation.

“Our GMPs were shaped from industry recommendations forthe federal rule, so companies certified under our program will

have a smooth transition as they begin to comply with FDA’sGMPs,” said Fabricant. “We believe that there isn’t another pro-gram out there that better helps companies prepare for an FDAinspection.”

Because FDA does not provide any preparation for its inspec-tions of GMP compliance, the association’s program is a valuabletool in this regard. Furthermore, the association’s GMP seal contin-ues to demonstrate to consumers that the company is GMP-com-pliant, which is beneficial for suppliers, who want to ensure theintegrity of their brands, and for consumers, whose interest inquality products remains assiduous. So, coexistence of the twoprograms is not only possible, but indeed, practical.

Quality assurance has always been a top priority of the NaturalProducts Association, as its GMP program exemplifies. Other pro-grams, such as the TruLabel® and NPA-USP ingredient testing pro-grams, as well as the many other business services and benefitsoffered to its members all attest to this fact.

For more information about the Natural Products Association’sGMP program, visit www.NPAinfo.org/ic_gmp

For more information about the federal GMP regulation fordietary supplements, visit www.NPAinfo.org/ic_federalgmp

The association hosts GMP seminars like this one throughout the year.

With the start of a new Congress with many newmembers, the time is right to become active in edu-cating legislators about the important role this

industry plays in making America healthier. For that reason, theassociation’s Natural Products Day is more important than ever.

The 12th annual lobbying event of the association, NaturalProducts Day (formerly Natural Foods Day) is designed to build

the industry’s base of sup-port through personalmeetings with members ofCongress. Participants canput a face to public policyissues and tell legislatorshow they stand on impor-tant legislation. There is nocost to attendees and allmeetings with legislatorsand their staff are pre-arranged.

Last year, more than 200 participants representing all segmentsof the natural products industry rallied at the nation’s capital,where they met personally with their congressional leaders onimportant industry-impacting legislation. In 2009, the NaturalProducts Association will continue the momentum in rallying toprotect and advocate the consumer’s right to choose safe and ben-eficial health care alternatives as well as the right to sell them.

Join natural products professionals and supporters from acrossthe country in Washington, D.C. for a day of education, advocacy,and celebration. You can make a difference and have fun everystep of the way.

For more information about the 12th annual Natural ProductsDay, contact the Natural Products Association at (202) 223-0101ext. 104, or Natural@NaturalProductsAssoc.org.

12 Natural Products Association Now January/February 2009 www.NPAinfo.org

There is no costto attendees, and allmeetings with legislatorsand their staff are pre-arranged

It’s Time to Rallyfor Industry

tuesday morningHow-to-Lobby WorkshopPolitical insiders will coach attendees on strategies for mak-ing the most of their meetings with members of Congress.Location: Hart Senate Office Building

tuesday afternoonScheduled Appointments with LegislatorsYour personal itinerary will include meetings that havebeen prearranged for you with representatives from yourstate or district.Location: Capitol Hill

tuesday eveningCongressional Champions Awards ReceptionRelax and recount the day’s successes with your fellowactivists and mingle with members of Congress whileenjoying complimentary hors-d’oeuvres and beverages inan exclusive and elegant setting.Location: Capitol Visitor’s Center

Special Event Monday, March 23th

evening cruise along the

p o t o m a cThe evening before Natural Products Day, join us for a privatereception and cruise along the Potomac. Enjoy cocktails and ahealthy buffet while appreciating Washington, D.C.’s historicsights from a new perspective.

N at u r a l P r o d u c t s D ay 2 0 0 8

Register Today!Please register me for the Natural Products Association’sNatural Products Day lobbying event on March 24, 2009, in Washington, D.C.

First Name ____________________________________________________ Last Name ____________________________________________

Company ____________________________________________________________________________________________________________

Note: The appointment with your representative will be made based on the address you provide below.

Address 1 ____________________________________________________________________________________________________________

Address 2 _______________________________________________________________________(please check one) � Home � Business

City __________________________________________________________ State ________________________ Zip ______________________

Telephone ____________________________________________________ Fax __________________________________________________

E-mail ________________________________________________________________________________________________________________

Please send my confirmation to my (please check one) � e-mail � fax

� I do not need appointments. I am a guest of attendee: __________________________________________________________________

� I will be attending the evening reception in the Capitol Visitor’s Center on Tuesday evening, March 24.

� I am interested in attending the special Cruise on the Potomac on Monday, March 23. (space is limited; please list others attendingthe cruise under a separate registration)

Special Request/Comments ____________________________________________________________________________________________

Important Dates and InformationFriday, February 27 Deadline for hotel reservations at L’Enfant Plaza Hotel

Monday, March 9 Deadline for registration for Natural Products Day

Monday, March 23 Evening Reception and Cruise along the Potomac

Tuesday, March 24 9:00–noon How-To-Lobby Workshop, Hart Senate Office Building

1:00–5:00 p.m. Scheduled Appointments with Legislators on Capitol HillItineraries will be distributed at the morning workshop. Please donot make your own appointments. Meetings with members ofCongress will be arranged on your behalf.

5:30–7:00 p.m. Congressional Champions Awards Reception, Capitol Visitor’s Center

HotelL’Enfant Plaza Hotel480 L’Enfant Plaza, SWWashington DC 20024Reservations (800) 635-5065

Note: For additional hotel choices, please call Washington DC Accommodations at (800) 554-2220.

AppointmentsMeetings with members of Congress will be scheduled on your behalf, so having an accurate list of attendees is impor-tant. If you need to cancel, we ask that you notify us at the earliest opportunity. You will receive your afternoon appoint-ment schedule when you attend the How-to-Lobby Workshop on the morning of March 24.

Transportation to and from Capitol HillOn the afternoon of March 24, complimentary bus transportation will be provided to Capitol Hill from the group ratehotel to the afternoon congressional appointments. Following the evening reception, buses will return attendees tothe hotel.

Room rate: $249 (plus tax) per night. This is a group rate; when makingreservations mention group code NPA321 to receive the special rate. Rateis valid for reservations made by Friday, February 27, 4 p.m. EST or untilsold out.

Fax this registration form to (202) 223-0250, no later than Monday, March 9, 2008.

14 Natural Products Association Now January/February 2009 www.NPAinfo.org

If you’re in the business of healthy products and services,Natural Marketplace 2009 — the longest-running naturalproducts trade show and official show of the Natural Products

Association — is the place to meet your business needs. The associ-ation’s event will take place at the world-class Sands Expo andConvention Center and The Venetian Resort Hotel on the Las VegasStrip, July 9–11.

The association is proud to announce that Sen. Tom Harkin (D-Iowa) will be the featured speaker at Saturday’s Supersession. Sen.Harkin has been a friend of the natural products industry for manyyears and has received the association’s Congressional Champion

award many times. Sen. Harkin isa consistent advocate of naturalproducts on the Hill, supportslegislation favorable to industry,and always provides insightfulinformation to industry stake-holders regarding the legislativeprocess. Don’t miss the opportu-nity to learn about Washingtonpolitics from one of its veterans.

The educational program thisyear will allow attendees a betteropportunity to attend and notmiss out on the exhibit hours.Education will be offered toattendees and exhibitors duringthe following hours: Thursday

July 9, 2009 – 8:00 a.m. to 5:30 p.m. and Friday July 10 and Satur-day July 11 – 9:30 to 11:00 a.m. The program will include some ofthe natural products industry’s most discerning speakers and stimu-lating topics, which cover the spectrum of industry concerns andinterests. From the local organic market to the international retailmarket, from green business practices to staff management tips,

from scientific advancements to economic analysis, the educationalopportunities available at Natural MarketPlace are an invaluableresource for learning more about all aspects of the industry,whether you are an exhibitor or own a health food store.

On the show floor, attendees will have the opportunity to meetthe industry’s most innovative, top-quality exhibitors, who will beshowcasing the hottest new products including dietary supple-ments, functional foods and beverages, health and beauty aids,sports nutrition, herbals, organics, homeopathics, pet products,natural/green home products and much more. As with past Natu-ral Products Association trade shows, natural product retailers areinvited to walk the show floor free of charge.

Exhibitors can rely on profitable interaction with a dedicatedcommunity of business-minded attendees. Eighty percent of Natu-ral MarketPlace attendees have direct purchasing power, and 35percent of attendees report annual sales in excess of $1 million,making for an informed audience for the large number of high-profile exhibitors.

In addition to the invigorating pulse of the trade show floor,attendees can enjoy special events such as blind taste-test competi-tions and live product and service demonstrations, as well as thealways anticipated prize program. Participants are also invited toattend other show events such as the popular President’s Reception,our keynote event and the association’s annual business meeting.

For 71 years, Natural MarketPlace has been the place wherenatural products retailers and suppliers from across the countrygather to source new products, build industry relationships, andconnect with colleagues. Register soon to be a part of the tradition!

To register by phone or email, please contact: Customer Serv-ice, (866) 458-4935 (toll-free), (303) 390-1776 (local), ortradeshows@newhope.com. You can also download the registra-tion form from the show Web site and mail or fax it to the addressor number listed on the form. Download the form here:www.naturalmarketplaceshow.com

Sen. Harkin talks with attendees onthe show floor

Natural MarketPlace 2009

Go WhereBusiness Gets Done

Berry Smart RatsOld lab rats out-smarted their counterparts when the formerwere fed a diet supplemented with pterostilbene, a com-pound from berries and grapes. Pterostilbene was effec-tive in improving the working memory in the agingrats and reversing the decline in cognitive functionthat occurs naturally with age and can precede dis-eases such as Alzheimer’s. (Journal of Agriculturaland Food Chemistry)

Chocolate Says‘Ciao’ to Cocoa-ButterCaloriesA beta-glucan-rich hydrocolloid known

as C-trim30 could replace up to 10

percent of cocoa-butter and produce a

lower calorie chocolate. While cocoa

butter provides chocolate with smooth

feeling and glossy appearance, high

cost and other factors have necessitated

replacing parts of it in chocolates.

Incorporation of C-trim30 led to

increased viscosity and softer chocolate,

as well as lower calorie content. (Journal

of the Science of Food and Agriculture)

Barking Up the Right TreeSupplements of pine tree bark extract (Pycnogenol) may be able toreduce inflammation in people with osteoarthritis. Researchersreported that people receiving pine bark extract experienced a 71 per-cent reduction in C-reactive protein (CRP), a marker of inflammation.The reduction of CRP was enough to prevent the inflammatory markerin the osteoarthritic joints from spilling into the whole body, a notablebenefit since inflammation that reaches the body can lead to overallhealth burdens including cardiovascular risks. (Redox Report)

Apple a DayKeeps the Sunat Bay?

www.NPAinfo.org Natural Products Association Now January/February 2009 15

Plant-based products could be the next key players in sunscreen as research is continu-ally revealing the photochemoprotective effects of certain plant polyphenols. Recentresearch showed that, when added to traditional formulations, polyphenols found inthe Passiflora incarnate L. (a climbing vine), Plantago lanceolata (a perennial herb), andthe flavonoid rutin increased both SPF and UVA protection. Another potential sunscreenagent is phloretin, found in the skin and flesh of apples. Researchers found that a cock-tail of three ingredients, ferulic acid, phloretin and vitamin C, provided significant pro-tection against sun damage. (Journal of Cosmetic Dermatology)

SCIENCE SNAPSHOTS

‘Natural’: The Greenest of Greens

When one thinks of the green movement,what comes to mind more naturally,than, well, something natural? And if

the aim going green is to reduce harmful impact onthe environment, doesn’t it make sense for consumersto start by reducing harmful impact where it mattersmost—on themselves? With 63 percent of peoplemore conscious of the natural ingredients that go intopersonal care products than five years ago, statisticsare telling industry that, in this regard, consumers areclearly moving toward a “greener” self.

The response to the increasing demand for naturalpersonal care products over the past several years hasresulted in store shelves filled with new lotions, balms,shampoos, face wash, and others, many of whichclaim to be “natural.” Until recently, any manufacturercould claim their product was natural, even if it waspetroleum-based or 100 percent synthetic. Consumershad to decide for themselves what was truly naturalsince there was no standard definition of the termused by industry.

The Natural Products Association took a huge stride towardending this confusion when it launched its certification programlast year, which would finally define the term natural and includean easily-identified seal. The association is proud to announce thattoday shoppers can find the seal on many products from manufac-turers who are dedicated to high quality, truly natural personalhealth. The first products consumers can now see labeled with theassociation’s Natural Seal come from Aubrey Organics, Burt’s Bees,Highland Laboratories, and J.R. Watkins Natural Apothecary.

“With this seal, shoppers can be confident that the product isnatural, safe, responsible and sustainable,” said the association’sDaniel Fabricant, Ph.D., vice president of scientific and regulatoryaffairs. “From now on, when you see this seal, you’ll know it’s real.”

The importance of providing truly natural products was under-lined by a recent survey of American women conducted by Yan-klovitch. Two of every three women responded that they think apersonal care product labeled “natural” should contain at least 95percent natural ingredients. Among the strict set of guidelines theassociation’s Natural Standard uses to define natural is that a prod-uct must be made of at least 95 percent truly natural ingredients oringredients that are derived from natural sources. Allowed ingredi-ents must come or be made from a renewable resource found innature (flora, fauna, mineral), with absolutely no petroleum com-pounds. The full set of criteria can be found on the Natural Prod-ucts Association Web site at www. NPAinfo.org/certifiednatural.

GOING, GOING…GREEN!

What the StandardMeans for YouManufacturersHaving your products certified as naturalby an independent third party known forupholding high standards for ingredi-ents and manufacturing processesraises consumer confidence.

SuppliersYou now have access and a forum for sharing the latestnatural ingredients and technologies to improve thenatural content of manufacturers’ products.

RetailersYou now have a standard for natural personal care prod-ucts and the ability to provide more information to bet-ter educate your customers.

16 Natural Products Association Now January/February 2009 www.NPAinfo.org

The association’s standards advisory panel announced the standard and program at a pressconference in New York, last May. Seated, from left, Sami Grover, treehugger.com; author JoshDorfman, Summer Rayne Oakes, Planet Green; Erk Schuchhardt, Weleda; Jack Corley, TrilogyFragrances; Brenda Brock, Farmaesthetics; Rebecca Hamilton, Badger Balm; Curt Valva, AubreyOrganics; and panel chairman Mike Indursky, Burt’s Bees. Daniel Fabricant of the association,at podium, opened the proceedings.

Product Name SKU NumberNatural Lips Autumn Frost - tube 7g 49885 003766Natural Lips Blush Pearl - tube 7g 49885 003735Natural Lips Mocha Pearl - tube 7g 49885 003742Natural Lips Pink Pearl - tube 7g 49885 003780Natural Lips Ruby Frost - tube 7g 49885 003803Natural Lips Sheer Pink - tube 7g 49885 003797Natural Lips Strawberry Frost - tube 7g 49885 003773Natural Lips Sugar Clear - tube 7g 49885 003758

Product Name SKU NumberBody Oil - Aloe & Green Tea 2 fl. oz. 18750 00248Body Oil - Lavender 2 fl. oz. 18750 00252Body Oil - Lemon 2 fl. oz. 18750 00256Body Oil - Mango 2 fl. oz. 18750 00260Calming Bath Soak - Lavender 14 oz. 18570 00220Hand & Body Lotion- Aloe & Green Tea 11 fl. oz. 18750 00245Hand & Body Lotion - Lemon 11 fl. oz. 18750 00253Hand & Body Lotion - Mango 11 fl. oz. 18750 00257Hand & Body Lotion - Lavender 11 fl. oz. 18750 00249Hand & Body Lotion-Vanilla 11 fl. oz. 18750 00190Hand & Cuticle Salve- Aloe & Green Tea 11 fl. oz. 18750 00247Hand & Cuticle Salve- Lavender 2.1 oz. 18750 00251Hand & Cuticle Salve- Lemon 2.1 oz 18750 00255Hand & Cuticle Salve- Mango 2.1 oz. 18750 00259Rejuvenating Foot Cream - Peppermint 11 fl. oz. 18750 00262Shea Butter Body Cream - Aloe & Green Tea 3.3 oz 18570 00246Shea Butter Body Cream - Lavender 3.3 oz. 18750 00250Shea Butter Body Cream - Lemon 3.3 oz. 18750 00254Shea Butter Body Cream - Mango 3.3 oz. 18750 00258Shea Butter Body Cream - Vanilla 3.3 oz. 18570 00189Smoothing Foot Scrub - Peppermint 12 fl. oz. 18750 00392

Product Name SKU NumberRed Red Wine Resveratrol Night Cream 1.5 fl. oz. 68305 202153

Product Name SKU NumberAloe & Witch Hazel Hand Sanitizer - 2.5 fl. oz. 92850 23499Almond Milk Hand Creme - .25 oz. 92850 25999Baby Bee Buttermilk Lotion 92850 71699Beeswax Lip Balm 100% - Tube .15 oz 92850 11000Beeswax Lip Balm 100% - Tube .15 oz 92850 11099Beeswax Lip Balm 100% - Tube .15 oz 92850 13000Beeswax Lip Balm 100% - Tube .15 oz 92850 14099Beeswax Lip Balm 100% - Box .30 oz 92850 14399Beeswax Lip Balm 100% - Tin .30 oz 92850 10999Beeswax Lip Balm 100% Colony Collapse

Disorder - .15 oz box 92850 14099Bug Bite Relief - 0.25 oz 92850 15499Burt’s Bees Honey Lip Balm - Tube .15 oz 92850 13699Farmer’s Friend Hand Salve 92850 10599Lemon Butter Cuticle Creme 0.60 oz 92850 07199Mama Bee Body Oil w/Vitamin E 4 fl. oz 92850 76199Mama Bee Leg and Foot Creme 3.38 fl. oz 92850 76099Natural Hair Gel for Men 4 oz 92850 57510Natural Skin Care for Men Deodorant 2.6 oz 92850 57500Naturally Nourishing Milk & Honey Body

Lotion, 3.0 fl. oz 92850 05330Naturally Nourishing Milk & Shea Butter

Body Wash, 12 fl. oz 92850 33299Naturally Nourishing Milk & Shea Butter

Hand Soap, 7.5 fl. oz 92850 33399Radiance Serum with Royal Jelly - .45 fl. oz. 92850 32499Res-Q Ointment 92850 77699Super Shiny Lip Gloss - Nectar Nude .5 oz 92850 32899Super Shiny Lip Gloss - Pucker Berry .5 oz 92850 32799Super Shiny Lip Gloss - Sweet Pink .5 oz 92850 32999Super Shiny Lip Gloss - Zesty Red .5 oz 92850 33099TT Honey & Orange Body Wax Lotion 92850 64399

Products Gone NaturalThe following products, listed by manufacturer, have been certified under theassociation’s Natural Standard program, received the Natural Seal, and can nowbe found on store shelves.*

www.NPAinfo.org Natural Products Association Now January/February 2009 17

*List current as of December 2008

18 Natural Products Association Now January/February 2009 www.NPAinfo.org

Socially Responsible Retailer AwardsThe Socially Responsible Retailer Award recognizes member com-panies that excel in integrating social responsibility in multipleaspects of their businesses including volunteerism, education,employee empowerment, environment and health.

Ashland Community Co-opAshland, Ore.The Co-op Ashland Food Cooperative started as a buying club in1971 in its southern Oregon community, and has grown into a full-service cooperative grocery with nearly 6,000 owners. A strongsupporter of the local economy, growers, and producers, the co-opprovides a unique selection of high quality and organic gourmetspecialty foods, and wines and beers sourced from around the cor-ner to around the world. Ashland gives back every year through itsCommunity Grants program, awarding yearly grants of up to$1,500 to local non-profit organizations. It is a charter member ofthe Ashland Green Business Program and Ashland Renewable Pio-neers. The co-op offers a Community Oven culinary and wellnessprogram, which provides cooking classes, in-store culinary demon-strations, and wellness lectures. Community Oven also includes a

free Pantry Basics class for owners to introduce them to simplemenu planning and basic cooking using whole, organic foods.

GreenAcres MarketWichita, Kan.Over the last twelve years,GreenAcres Market has seen a

few health fads come and go, but has kept their focus on helpingcustomers build a healthy lifestyle. Long before organics wentmainstream, GreenAcres Market prided itself on being the largestcertified organic produce department in the Wichita area and hassince opened another store in Kansas City, Mo. The stores don’t sellany bleached, hydrogenated, fumigated, or irradiated productsand strive to avoid artificial flavors, sweetners, colors, and chemicalpreservatives. The love of organics carries over into GreenAcresMarket’s deli operations, where organic ingredients make up thebulk of recipes. The store offers regular in-store classes designed tohelp customers make healthy choices. Major seminars from nation-ally recognized speakers offer opportunities to learn from wellnessexperts. In addition, the store has been host to a six-year, nationallysyndicated radio talk show, “HealthTalk with Shannon and Matt.”

Whole Foods MarketAustin, Texas(corporate office)In 1980, Whole FoodsMarket started outwith one small storein Austin, Texas.Today, it comprisesmore than 270 storesin North America andthe United Kingdom.Seeking out fine qual-ity natural andorganic foods andmaintaining strictquality standards is what Whole Foods has become known for.Committed to helping take care of the environment, the companyactively supports organic farming and sustainable agriculture. Itassists its global neighbors through its Whole Planet Foundation’smicro-lending operations, and also support food banks, sponsorsneighborhood events, and donates to local non-profit groups.Whole Foods strives to create a work environment where its TeamMembers (the employees) can flourish and succeed. For example,the company implemented a salary cap that limits the compensa-tion (wages plus profit incentive bonuses) of any team member tonineteen times the average total compensation of all full-time teammembers in the company.

(Continued from page 13)

And the Winners are…

The views and opinionspresented by contribu-tors to Natural Products

Association Now are their own and not necessarily those of the NaturalProducts Association. Further, the Natural Products Association makesno warranty or representation as to the accuracy or sufficiency of theinformation contributed by outside sources, and assumes no responsi-bility or liability regarding the use of such information.

Send inquiries to the NaturalProducts Association at:1773 T Street, NWWashington, DC 20009(800) 966-6632 Fax: (202)223-0250e-mail: info@NPAinfo.org

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