7 Actionable Tips toImprove Your InstagramContent Performance

Prism Digital

Is Instagram an effective channel for marketing?

Instagram is a perfect platform because of two reasons primarily, the first being the facilityof direct message conversations. The DM feature facilitates sales conversations as it isconvenient for people to talk to companies through DMs.

Secondly, Instagram has a range of creative options for posting content. You can engageyour audience in multiple ways, for example, it can be done by creating videos for IGTV,posting on feed, sharing BTS content on stories, and even by creating content forInstagram reels.

How to track content performance on Instagram?

One needs to be very careful when writing captions. It was considered a good option towrite lengthy captions a while ago but this isn’t the case anymore. For instance, if oneinvests a significant amount of time in writing a long and fabulous caption but theaudience doesn’t pay attention to it, all efforts go in vain.

It has been noticed that shorter and concise captions are much more attractive to thereaders as well. That is why you should try to keep the captions short or divide them intobitesize pieces while creating carousels.

IS CREATING CAROUSELS ON INSTAGRAM EFFECTIVE?

Dividing the content into carousels is always a good idea. It will allow you to divide the captioninto different slides as well. Put a photo that you know will attract your audience in the firstslide and the rest of the content in other slides. When swiping through a carousel, content ispresent in a slide show format, that attracts the audience and increases readability.

Moreover, the particular part that attracts them would be shared by them. Keep the actualcaption short and leave the rest to the carousel. Using this method, you can not only get aranking boost in the Instagram algorithm but carousels are much more readable and attractivefor the audience.

How to build an effective Instagram marketing strategy?

This trains your audience to rely on free content although a video tutorial is never enough to solve a big problem. Thecontent on your Instagram needs to be diverse. If you keep posting content that is based on tutorials, people willnever feel a need to buy your paid offering, rather they’ll do it by themselves because you’re communicating thesolution for free.

Furthermore, freebie content will appeal to the people who are only interested in free content and you’ll end upcannibalizing the product or service you’re trying to sell.

That is why you should strategize your posting and diversify it using different forms of content. Yes, sharing free valuehas its own advantages but just focusing on this aspect will not garner results for you. Instagram MarketingCompanies in Dubai and around the world are always on the lookout for better ideas to increase the effectiveness oftheir strategies and it is indeed all about experimenting and finding creative ways to maximize output.

Why is it important to publish educational content on Instagram ?

One needs to be very careful when writing captions. It was considered a good option towrite lengthy captions a while ago but this isn’t the case anymore. For instance, if oneinvests a significant amount of time in writing a long and fabulous caption but theaudience doesn’t pay attention to it, all efforts go in vain.

It has been noticed that shorter and concise captions are much more attractive to thereaders as well. That is why you should try to keep the captions short or divide them intobitesize pieces while creating carousels.

IS IT A GOOD IDEA TO ADDRESS THE AUDIENCE’S OBJECTIONS ON INSTAGRAM?

You should also create content that addresses the objections of your audience. Businessesmust create content that directly or indirectly overcomes the audiences’ objectives to gaintrust.

ome clients do not want to spend money and they try to find ways to do it by themselves.This can be addressed by creating content that points out the mistakes that they commitwhile doing it on their own.

This can be done by sharing your client’s experiences that went wrong when they trieddoing it by themselves. Create a sense of urgency and need for your services so thatpeople feel the actual need to rely on you.

WHY ADDRESS MISTAKES AND MYTHS IN INSTAGRAM CONTENT?

Last but not the least, you should create and share content that addresses the mistakesyour audience makes and the myths they believe in. Recommending the alternative waysand busting myths will make people trust you more and eventually follow you. This will alsolead to people coming to you for finding solutions for certain problems and that is exactlywhat you need.

It is all about finding the right mix when it comes to building an effective content strategyfor Instagram. Once you have every aspect covered, no one can stop you from achievingyour objectives.

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