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PRESENTED BYPRESENTED BYSUDARSHAN AINDSUDARSHAN AINDBRANCH-MBA 1STBRANCH-MBA 1ST

COMPLETNESS CONCISENESS CONSIDERATION CLARITY CONCRETENESS COURTESY CORRECTNESS

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7 Cs 0F Communication

A message is complete when it contains all facts the reader or listener needs for the reaction you desire.As you strive for completeness, keep the following guidelines in mind;

Provide all necessary information Answer all questions asked Give something extra when desirable

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COMPLETENESS

•Check for five Ws & one H – Who – What – When – Where – Why and – How

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COMPLETENESS(cont…)

A CONCISE message is complete without being wordy. Eliminate wordy expressions oInclude only relevant statements

be focused Shorten & avoid long explanations avoid gushing politeness Avoid unnecessary repetitions use short forms the second time use pronouns

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CONCISENESS

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CONCISE(conti…)o Due to the fact thato Employed the use ofo Basic fundamentalso Completely eliminate o Alternative choiceso Actual experienceo Connected togethero Final resulto Prove conclusivelyo In as few words as

possible

o Becauseo Usedo Fundamentalso Eliminateo Alternativeso Experienceo Connectedo Resulto Proveo Concisely

Consideration means preparing every message with the message receivers in mind; try to put yourself in their place.

• You are considerate• you do not lose your temper• you do not accuse and you do not charge

them without facts• the thoughtful consideration is also called

“you-attitude”.

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CONSIDERATION

Focus on YOU instead of I & WE Show reader benefit & interest Emphasize on positive & pleasant Apply integrity & ethics

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CONSIDERATION(conti…)

Reader may react positively when benefits are shown them. Benefits must meet recipients: needs address their concerns, or offer them rewards

Most important they must be perceived as benefits by the receivers.

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Show Audience Benefit or Interest in the Receiver

Communicating concretely means being specific, definite, and vivid rather than vague and general. Often it means using donatives (direct, explicit, often dictionary based) rather than connotative words (ideas or notions suggested by or associated with a word or phrase)

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CONCRETENESS

Use specific facts and figures Put action into words Choose vivid image building words by

comparison & figurative language Use more adjectives and adverbs

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CONCRETENESS(conti…)

Getting the meaning from your head to the head of your reader (accurately) is the purpose of clarity. Of course you know it is not simple. We all carry around our own unique interpretations, ideas, experiences associated with words.

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CLARITY

Choose short , familiar & conversational words Construct effective sentences and paragraphs by

unity of idea and sequencing Achieve appropriate readability by using formal &

informal language Include examples, illustrations & visual aids

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CLARITY(conti…)

Courtesy means friendly and helpful behaviour

towards other. True courtesy involves being aware

not only of the perspective of others, but also their

feelings. Courtesy stems from a sincere you-

attitude.its not merely a PLEASE and THANK YOU

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COURTESY

The following are suggestions for generating a courteous tone;•Be sincere , tactful, thoughtful and appreciative •Omit expressions that hurt , irritate, or insult•Grant apologies graciously

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COURTESY(conti…)

Correctness implies proper grammar, punctuation, and spelling, messege composition and appropriate words .

Use the right level of language Check accuracy of facts, figures and words Maintain acceptable writing mechanics Choose non discriminatory language Use parallel language

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CORRECTNESS

Formal and Less Formal Language

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Use the Right Level of Language

More Formal Less Formal

Participate

Procure

Endeavor

Join

Get

Try

Check Accuracy of Figures, Facts, and Words

A good check of data is to have another person read and comment on the validity of the material..

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Few tips for effective verbal

messages• Be direct• Consider your

audience• Be clear• Watch your non-

verbal signals

• Pay attention to the receivers

• Repeat when needed

• Communicate bit by bit

• Use varying techniques

• Auditory/Visual/Kinesthetic

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Summary• What is COMMUNICTION?• 7 Cs of Communication

– COMPLETENESS – CONCISENESS – CONSIDERATION – CLARITY – CONCRETENESS – COURTESY – CORRECTNESS

ANY QUESTION ?

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THANK YOU!!!