RISE OF PRODUCT DEALSOne of the biggest trend hitting deal industry is the change in offerings
by market leaders from traditional deals like group buying to product
deals. This change can be found in the latest financial results published
by Groupon which states its goods division sold $1.137 billion last year,
up 150% compared with 2012.
Your customers are accessing your site and hearing about you from
different sources mobile, POS and so on; it has become essential that
your deal site should have an omni-channel presence and strategy. The
latest reports by comScore states that one third of the total purchases
from the top 10 e-tailers are through mobile. Also having a mobile app
should help you dodge the challenges offered by email filters in mail
clients like Gmail and you may use technologies like geo-fencing to
provide location based deals through push notifications.
CHANNEL STRATEGY
FOCUSING A GROUP OF CUSTOMERS
'PUSH TO PULL' BUSINESS MODEL
Even though technology has evolved, peoples basic urge to know about
new products or in common terms “tendency to window shop” haven’t
changed much. Deal sites have been utilizing this urge to entertain and
engage their customers, it is done by informing customers on deals
about new products and services. If you can do this regularly, you will
able to entertain your customers increase engagement with your site.
ENGAGE AND ENTERTAIN
SPEED DEPLOYMENT
Customers no longer wants to find products by themselves; as they get
along, they are expecting the website to show them products that they
want and sometime even surprise them. With quality analytics and
personalization tools you can increase customer engagement and
encourage repeated sales.
PERSONALIZE
DEAL INDUSTRY TRENDS THAT YOU DIDN’T KNOW!!!
Companies like Zulily, Fab and so on has already proven that focusing
all your efforts in a particular customer segment will help you know and
serve that segment a lot better than others. Being focused will earn you
loyal customers and increase repeated sales and with a little bit of
creativity like focusing niche segments, loyalty programs and so on you
can increase the cost to enter your market.
Deal websites like Zulily are measuring time in their own terms ‘Zuliliy
time’ to get things done far ahead of the normal time taken by others.
Being in an industry where everyone is waiting for an opportunity to
capitalize on it the strategies you formulate and the technology you use
should be flexible enough to provide you the freedom to implement
any change in the fastest time possible.
The industry is changing from its previous strategy of pushing its deals
to customers through mail and other channels to a more sustainable
Pull strategy. As the name sounds ‘Pull strategy’ works by attracting
customers to its site i.e. customers come to the site to search and find
the deals they need. This method has raised the importance of search
accuracy and mobile apps since both of these are essentials for pulling
or engaging the customers.
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World’s No:1 Deal Solution