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@rohitbhargava | #nonobviousSPECIAL CES SNEAK PREVIEW
JANUARY 3, 2017
Rohit Bhargava
7 Exciting Trends To Watch At CES 2018A Sneak Preview of the Most Fascinating Products, Ideas and Themes from the 2018 Consumer Electronics Show
Founder, Non-Obvious CompanySPECIAL CES PREVIEW EDITION
@rohitbhargava | #nonobviousSPECIAL CES SNEAK PREVIEW
About this presentation:This presentation is an early preview of some technology, products and ideas from the 2018 Consumer Electronics Show. The 7 trends featured in this presentation were originally published in Non-Obvious 2018, the latest edition of the #1 best selling trend book series. The 2017 edition of Non-Obvious was selected to be featured at CES last year as part of Gary’s Book Club. The examples of each trend in this editionwere curated from many news sources, press releases and announcements shared by companies in advance of CES. This presentation will be updated with images, interviews and experiences from the show next week which Rohit will be attending in person with his team.
WILL YOU BE AT CES THIS YEAR? EMAIL ROHIT TO CONNECT!Contact Rohit:[email protected]
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ABOUT THE ANNUAL TREND REPORT
QUICK FACTS:8 YEARS OF ANNUAL TREND PREDICTIONS OVER 100 TRENDS PREDICTED READ BY OVER 1 MILLION PEOPLE
WALL STREET JOURNAL BEST SELLERAXIOM SILVER MEDAL AWARD (BUSINESS THEORY)
CES OFFICIAL SELECTION (GARY’S BOOK CLUB 2017)#1 AMAZON BEST SELLER
TOP 50 ALL KINDLE
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Want to watch Rohit’s Interview from the stage at CES 2017 as part of Gary’s Book Club?
CLICK VIDEO TO WATCH
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THE 7 FEATURED TRENDS …
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PREDICTIVE PROTECTION
NON-OBVIOUS TREND
Organizations create smarter connected products, services and features that can proactively protect our safety, health and
environment by anticipating our actions or needs.
W H A T ’ S T H E T R E N D ?
@rohitbhargava | #nonobviousSPECIAL CES SNEAK PREVIEW
PREDICTIVE PROTECTION | EXAMPLE2018
Bluetooth Hair Analyzer
Source: https://www.cnet.com/news/hair-analyzer-will-take-a-deep-look-inside-those-split-ends/
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PREDICTIVE PROTECTION | EXAMPLE2018
Shapa Scale Measures Weight Without Numbers
Source: https://www.engadget.com/2018/01/01/shapa-scale-psychology-weight-l/
“Instead of numbers, all you'll get is a color, depending on if you're
underweight, about right or overweight.”
@rohitbhargava | #nonobviousSPECIAL CES SNEAK PREVIEW
PREDICTIVE PROTECTION | EXAMPLE2018
Raven Connected Car Dashboard
Source: https://raven.is/products/raven
Make your dashboard more savvy. Customize your display to have the best information to help you drive safely.
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PREDICTIVE PROTECTION | EXAMPLE2018
Smart Baby Monitors/Protection
Baby Smart Sock | Owlet Mia Smart Bottle | BlueSmartSirona M SmartSeat | Cybex
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PREDICTIVE PROTECTION | EXAMPLE2018
SafeMotos–Uber Driver Safety Tracking (Rwanda)
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PREDICTIVE PROTECTION | EXAMPLE2018
Urban Canary Digital Air Pollution Tracker
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TOUCH-WORTHY
NON-OBVIOUS TREND
Overwhelmed by virtual things, consumers turn back toward products and experiences that they can touch, feel and sense to deliver a much needed sense of calm, simplicity and humanity.
W H A T ’ S T H E T R E N D ?
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TOUCHWORTHY | EXAMPLE2018
Vobot Halo
Source: https://getvobot.com/halo
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TOUCHWORTHY | EXAMPLE2018
Samsung S Lab
Source: https://techcrunch.com/2018/01/02/samsungs-c-lab-projects-include-smart-glasses-and-a-portable-directional-speaker/
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TOUCHWORTHY | EXAMPLE2018
Ultrahaptics Future Of Interaction
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TOUCHWORTHY | EXAMPLE2018
Gravity Blanket
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LIGHT-SPEEDLEARNING
NON-OBVIOUS TREND
Learning is increasingly an every day activity through small digestible chunks of educational content and experiences about
everything from quirky trivia to time-saving useful life hacks.
W H A T ’ S T H E T R E N D ?
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LIGHT-SPEED LEARNING | EXAMPLE2018
Third Eye Augmented Education Glasses/App
Source: https://youtu.be/f2fRWMsg4K0
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LIGHT-SPEED LEARNING | EXAMPLE2018
Educational Robotics: Abilix + Ubtech
Source: https://youtu.be/f2fRWMsg4K0
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LIGHT-SPEED LEARNING | EXAMPLE2018
Unistellar Optics Enhanced Vision Telescope
Source: http://unistellaroptics.com/product/
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LIGHT-SPEED LEARNING | EXAMPLE2018
Kano Computer Coding Kits
Source: https://kano.me/store/us/products/computer-kit
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VIRTUALEMPATHY
NON-OBVIOUS TREND
Virtual reality and other technology combine with human initiatives focused on increasing empathy through the immersive
ability to see the world through foreign and unfamiliar eyes.
W H A T ’ S T H E T R E N D ?
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VIRTUAL EMPATHY | EXAMPLE2018
Magic Leap Mixed Reality Glasses
Source: https://www.rollingstone.com/glixel/features/lightwear-introducing-magic-leaps-mixed-reality-goggles-w514479
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VIRTUAL EMPATHY | EXAMPLE2018
Biometric Fabrics - SUPA
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VIRTUAL EMPATHY | EXAMPLE2018
Honda 3E Robotics Concept
At CES 2018, Honda will unveil its new 3E (Empower, Experience, Empathy) Robotics Concept, demonstrating Honda’s vision of a society where robotics and AI can assist people in a multitude of situations, from disaster recovery and recreation to learning
from human interaction to become more helpful and empathetic.
@rohitbhargava | #nonobviousSPECIAL CES SNEAK PREVIEW
HUMANMODE
NON-OBVIOUS TREND
As automation increases, people hungry for more personal and authentic experiences begin to put a premium on advice, services,
and interaction involving actual humans.
W H A T ’ S T H E T R E N D ?
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HUMAN MODE | EXAMPLE2018
Social Robots With Personality
Source: https://venturebeat.com/2017/12/19/8-robots-worth-bringing-home-this-holiday-season/
Kuri | Mayfield Robotics
Jibo | Jibo
Buddy | Blue Frog
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LUXURY APPROACHABLENON-OBVIOUS TREND
Luxury is no longer defined by scarcity and privilege, but rather through experiences that put consumers at the center and create
unforgettable moments to remember for a lifetime.
W H A T ’ S T H E T R E N D ?
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APPROACHABLE LUXURY | EXAMPLE2018
4k TVs Get Mainstream (and Affordable)
Source: https://www.stuff.tv/features/ces-2018-preview-tech-were-most-excited-see
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APPROACHABLE LUXURY | EXAMPLE2018
Smartphones Under $200 – Huawei Honor 7x
Source: https://www.tomsguide.com/us/honor-7x,review-4958.html
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APPROACHABLE LUXURY | EXAMPLE2018
Solar Powered Water Production – Zero Mass Water
Source: https://www.zeromasswater.com/source/
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DISRUPTIVE DISTRIBUTION
NON-OBVIOUS TREND
Traditional models of distribution get reinvented as businesses of all sizes seek more efficiency, build direct connections with
consumers and rethink their own business models.
W H A T ’ S T H E T R E N D ?
@rohitbhargava | #nonobviousSPECIAL CES SNEAK PREVIEW
DISRUPTIVE DISTRIBUTION | EXAMPLE2018Aptiv, Lyft & BMW Offer Self Driving Rides
Source: https://www.theverge.com/2018/1/2/16841090/lyft-aptiv-self-driving-car-ces-2018
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DISRUPTIVE DISTRIBUTION | EXAMPLE2018
Autonomous Delivery VehiclesLoomo Go | Segway 3E-C18 | Hondayape | e-Novia
Source: https://www.ces.tech/Show-Floor/Marketplaces/Robotics
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DISRUPTIVE DISTRIBUTION | EXAMPLE2018
Power Ledger Blockchain Energy Market
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WANT TO READ ABOUT ALL THE TRENDS AND HOW TO USE THEM?
Discount Code for 30% Off :
“predictthefuture”
bit.ly/buyNO2018ORDER THE BOOK DIRECTLY FROM US:
PREFER AMAZON?
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ABOUT ROHIT: Rohit Bhargava is a trend curator, marketing expert, storyteller and the Wall Street Journal best-selling author of five books including Non-Obvious and Likeonomics. After spending 15 years leading brand strategy at two of the most respected marketing agencies in the world (Ogilvy and Leo Burnett), Rohit left the corporate world to become an entrepreneur and is currently the founder of multiple companies including the Influential Marketing Group and Ideapress Publishing. He teaches marketing and storytelling at Georgetown University and regularly travels the world as an entertaining, humble and non-boring keynote speaker.
Contact Rohit:[email protected]
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