7 Facebook Best Practices Every Business Owner Needs

Success Of A Facebook Ad: 2 Key Factors

1. The Ad Content

2. The Right Target Audience

After having ran hundreds of ad campaigns, we’re able to narrow down to a few key

factors when it comes to running a successful Facebook Ad

Typical Facebook Ad Layout

1.Headline

2.Text

6.Images

3.Description

5.Call to Action

4.Caption

1. Headline - The main theme fo your ad

that will capture user’s attention

2. Text - Copy describing your

offer/product, expanding on the

headline

3. Description – More description,

added benefits and features

4. Caption – URL of your domain

5. Call to Action – A Facebook button

directing them to click

6. Images – An appealing image of your

offer

1. Know Your Ad Type

Depending on the purpose, certain ad type can be more effective than others, here are

a few best practiced content and uses of them.

Instagram Ads

Content: Visually appealing images, interactive videos,

people go on instagram to be entertained, inspired and

awed.

Best used for: beauty & wellness, fitness & sports,

clothing & apparel, travel, events

1. Know Your Ad Type

Event Ads

Content: Exciting event, good to have incentives for them to

come down(free gifts, contest, etc)

Best used for: Event, Training & workshops, Concerts, Product

launch

1. Know Your Ad Type

Lead Generation Ads

Content: Must be beneficial for your target audience, better if

they can see instant results

Best used for: Anything! From clothing to events, there’s always

some sort of incentive they can get in exchange with their contact

info.

1. Know Your Ad Type

Video Ads

Content: The first 5 secs must be the most eye-catching, it could

serve to entertain or educate, the best ones tap on both.

Best used for: Again it can be used for almost any industry, think

of ways that you can entertain while educating yoru target market

2. Ad Writing Hacks

When it comes to Ad writing, there are some words that can attract the audience more

than others.

You/Your: Humans like to hear their name

being called, same goes if you’re addressing

them

Free: Now who wouldn’t want something that

is free?

New: We’re always looking for updated and

better stuff

Now: This gives them the sense of urgency

to take action

3. Adding The Call To Action

After you’ve built up the audiences desires, you must always add a call to action to

direct them on what to do next. It can be a facebook button or on the text.

4. Adding Social Proof

Social Proof is the concept that people will conform to the actions of others under the

assumption that those actions are reflective of the correct behavior.

It can range from number of people who have benefitted to testimonials or

endorsements

5. Take Advantage Time & Traffic

Find the right time to show your ads

Showing your ads when your target audience are area will save you on unnecessary ad cost.

5. Take Advantage Time & Traffic

You have the option of doing so when you choose under “Budget”, you can choose

“Lifetime Budget” then “Run ads on a schedule”

6. Updating Of Ad Content

Ad content will lose it’s entertainment value over time, so do remember to switch and

change up your ad content frequently.

7. Taking Advantage Of Your Demographics

Depending on the demographics of your facebook fans, you can get a better feel of

your profiles that you’re targetting

Find the right segment of people

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Thank You For Reading

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