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7 Facebook Pixel Tricks To Maximize Your ROI

Date post: 18-Jan-2017
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7 indicators that your Facebook pixel is implemented properly
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Page 1: 7 Facebook Pixel Tricks To Maximize Your ROI

7 indicators that your Facebook pixel is implemented properly

Page 2: 7 Facebook Pixel Tricks To Maximize Your ROI

Track useful standard events

• Track events useful for your business• View Content• Add to Cart• Purchase

Page 3: 7 Facebook Pixel Tricks To Maximize Your ROI

Use dynamic conversion values

• Send the value of your purchases directly to Facebook• Easily calculate your ROAS

Page 4: 7 Facebook Pixel Tricks To Maximize Your ROI

Product catalog & DPA (Dynamic Product Ads)

• Currently the most effective way of retargeting on Facebook

• Promote relevant products to shoppers browsing your product catalog

• Show people ads for products they have already seen

Page 5: 7 Facebook Pixel Tricks To Maximize Your ROI

Custom events - granulated lists

• Define granular data around events• Create custom audiences• Use those audiences to setup retargeting and lookalike campaings

Page 6: 7 Facebook Pixel Tricks To Maximize Your ROI

Google Tag Manager

• Replace hard-coded tags with dynamic tags

• Control which tags are added with a simple web interface

• Create and activate triggers

• No hard-coding or Java skills needed

Page 7: 7 Facebook Pixel Tricks To Maximize Your ROI

Facebook Pixel Helper

• Google Chrome extension• Check if you implemented your Facebook Pixel properly• Realtime feedback

Page 8: 7 Facebook Pixel Tricks To Maximize Your ROI

Use “new” Facebook Pixel

• Conversion tracking Pixel + Custom audience Pixel• As of September 15, you won’t be able to create the “old” conversion tracking Pixel

Page 9: 7 Facebook Pixel Tricks To Maximize Your ROI

ReachMob is leading performance and user acquistion group that provides the most comprehensive, fully managed solution to simplify and optimize your mobile marketing efforts.

Reachmob Inc. Aggregated 25+ years of experience in performance marketing and mobile apps growth.Helped build and grow apps like Appoday, Talking Tom and I’d Cap That from 0 to 100,000,000+ of users. Advised and delivered hundreds of performance marketing campaigns for clients such as EA, Glu, Zynga, Supercell, Disney, Warner Bros and numerous others on user acquisition and virality.

Global ReachOur team is based in San Francisco, Los Angeles, Europe and China. We’ve helped developers reach billions of downloads all over the world.

• Focused on results • Full service• Massive scale• Creative user acquisition

Don’t settle for anything less. Get more and achieve more.

Page 10: 7 Facebook Pixel Tricks To Maximize Your ROI

Reach Mob Inc.870 Market Street San Francisco, CA 94102

Skype: [email protected]

Our Services

Creative User Acquisition App Store Optimization Rank Improvement

We combine data-driven and creative methodologies to generate innovative performance marketing

outcomes.

We offer unique ASO tools and solutions. Drive marketplace visibility

and drive organic growth for your apps.

Improve your rank position, increase your visibility and app recognition.


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