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7 Fast Facts for Facebook Live

Date post: 13-Apr-2017
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7 Fast Facts about Facebook Live
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Page 1: 7 Fast Facts for Facebook Live

7 Fast Facts about Facebook Live

Page 2: 7 Fast Facts for Facebook Live

Reach of Live Video

• Facebook announced that for this introductory period, they will give preferential treatment to Facebook Live videos while they are taking place.

• Your video will be TOP of the news feed for your fans while you are recording.

FAST FACT #1

Page 3: 7 Fast Facts for Facebook Live

Longer is Better

• Shoot for at least 5-20min. for a Facebook Live video.

• Facebook will cut you off after 1.5 hours… but if you still have content to share, you can simply finish one and start another.

• Make use of that top news feed placement and go long with your videos

FAST FACT #2

Page 4: 7 Fast Facts for Facebook Live

Get the Word Out

• Prior to going live … drum up sum buzz. • Make announcments letting people know

you are going to be doing a live video on xyz-day at xyz-time so they can tune in.

FAST FACT #3

Page 5: 7 Fast Facts for Facebook Live

Introduce Yourself

• Introduce yourself multiple times throughout the live video (every 5-10min).

• The video is long, people will start watching at different times throughout the feed.

• Welcome new people who joined, re-introduce yourself and give a brief overview (if applicable).

FAST FACT #4

Page 6: 7 Fast Facts for Facebook Live

Tag Team It

• If possible, have someone help you while live streaming.

• Ask questions of the viewers and ask them to put their answers in the comments … or tell them to put their questions in the comments.

• A helper can be monitoring the feed while you are taping and coordinate engagement.

FAST FACT #5

Page 7: 7 Fast Facts for Facebook Live

What to do After the Video is Done

• The video will be filed away in your video tab after it is done.

• You can create a post re-sharing the video.• Put all Facebook Live videos in a playlist on your

video tab for better organization and fundability.• Go into the video and tag it with people and

locations, add a description and CTA button, etc.• Make the title of the video short and compelling

FAST FACT #6

Page 8: 7 Fast Facts for Facebook Live

Risk vs. Reward

• Does your company NEED perfection and control?

• Utilizing live streaming could help you connect to an audience in a new way and expand your reach … but there is risk with the live element.

• Can you company take the risk to reap the reward?

FAST FACT #7


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