7 [Free] Tools for the PR Pro

PRSA San Francisco – June 18, 2015 – Jessica Airey

@jessicaairey - jessicaaireypr@gmail.com - jessicaaireypr.com

Storify www.storify.com

Link to StoryStorify

Use Storify for…

Event recaps – Aggregate tweets, Facebook posts, photos, videos, text and more to create interactive slideshows

Twitter chats – Use the hashtag to pull all of the tweets in a conversation into one place

Trend coverage – Compile a story with different perspectives on news items or create a relevant narrative

Campaigns – Represent how people are interacting with a brand visually

Piktochart www.piktochart.com

Piktochart

Use Piktochart for…

Blog posts – Spice up your corporate blog by making data-heavy content visually interesting

Pitching a reporter – More and more journalists are open and eager to receive content that will engage readers and supplement their story; just make sure to leave branding to a minimum and attribute appropriately

Client presentations – Add a little extra value to your client’s next monthly report by using an infographic instead of a PowerPoint or document

Tip: less is more! Don’t overcrowd your template with too much text or content

Compete www.compete.com

Compete

Use Compete for…

Measuring coverage impact – Find out how many impressions your article or mention received based on the number of unique monthly visitors and their readership

Outreach prioritization – Analyze and compare target outlets to determine which has a higher value based on your brand/client’s goals

Discovering competition – Look for similar news sites or blogs that may be interested in the same story

Conspire www.conspire.com

Conspire

Conspire

Use Conspire for…

Networking – Find out how you are directly and indirectly connected to the people you are trying to reach and who you should ask for an introduction

Media outreach– Robust profiles include contact information you can use for more focused targeting to build super-tailored media lists

Business development – Cultivate relationships based on the ones that you already have

Staying in touch – Maintain existing relationships by using the weekly report card as a reminder to proactively engage

Crystal www.crystalknows.com

Crystal

Crystal

Use Crystal for…

Cold pitching – Tailor your emails with tips based on your target’s social profile and interactions online; just don’t go overboard and take each piece with a grain of salt

Improving interactions – If you find you have a hard time working well with a colleague, try a different way of communicating based on their passions and preferences

Work style and social analysis – Do a self-evaluation to find out how you may be coming across via your social networks and digital profile, then identify possible strengths, weaknesses and ways to develop

Daily Reads & Resources

Scan through the Skimm for your morning dose of news and trends

www.theskimm.com

Peruse HAROs for proactive opportunities and to see what reporters are working on

www.helpareporterout.com

Thank you!

Website: www.jessicaaireypr.com

Email: jessicaaireypr@gmail.com

Twitter: @jessicaairey

LinkedIn: Jessica Airey

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