Insights From NACAC

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Your Hosts…

✚Social Media✚Yield Strategies✚Streamlining Search✚Print And Recruitment✚Communication Audits✚Data And What To Do

What We’ll Talk About…

Social Media And Prospect

Development

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Social Media And Prospect Development

• Tools Serve Strategy• Distribute and Empower• Use SMART Metrics• Reach Out!

5 Reasons You Need To Have A Yield

Strategy

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5 Reasons You Need To Have A Yield Strategy

• Not many other schools do!• Marketing does not stop after

acceptance• Focus group feedback from

parents and students• Opportunity to connect students• Narrow focus, huge ROI

Streamlining Your Search Marketing

Efforts

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Streamlining Your Search Marketing Efforts

• Offer numerous ways to respond• Timely mix of messages between print,

email and interactive• Visit driven a necessity• Personalization is key….but not in the

subject• Drive to respond, don’t distract (QR)• Consider different tracks for different

prospects

The Importance Of Print In Your Recruitment Strategy

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The Importance Of Print In Your Recruitment Strategy

• Parents STILL want printed materials• Impactful, not boring• Cannot replace the value of the viewbook• More does not mean more $$• Others are pulling back, stay out in front• No “kitchen sink” mentality• Data supports high response at all stages

How A Communication Audit Will Save Your Budget

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How a Communication Audit Will Save Your Budget

• Will look at timing• Will look at messaging• Will look at appropriateness• Will “weed out” unnecessary• Will incorporate Social media• Will better integrate• Will allow you to cut back, but still

be more impactful

Integrated Admissions Marketing

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Integrated Admissions Marketing

• Need to see all at once• Which medium delivers the best

message?• Timing is key. Consider immediacy of

social• Think about message progression.

Search to enroll• Biggest obstacle…..who handles what?• 2nd biggest obstacle…..all inclusive or

each in a vaccum?

What Your Enrollment Data Means And How To

Use It

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What Your Enrollment Data Means And How To Use It

• Predictive Modeling for search• Not just about # of inquiries• Feeder vs. non-feeder schools

(regions)• Survey enrolls

In Summation….iPads

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In Summation……iPads

• Impactful• Personalized• Abundant• Data driven• Strategic

Q+A