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7/17/2020 Cover 1/1 Overnight Visitor Factsheet 2017/18/19 Prepared by Tourism WA Strategy and Research July 2020 The Wheatbelt
7/17/2020 Cover
1/1
Overnight Visitor Factsheet 2017/18/19
Prepared by Tourism WA Strategy and ResearchJuly 2020
The Wheatbelt
7/17/2020 Overview
1/1
Intrastate
Interstate
InternationalTotal
2.4
4.1
7.5
2.8
Visitors by Market Average length of stay (nights)Overnight Visitors - Rolling Three Year Average
The data in this factsheet refers to visitors who have spent at least one night in The Wheatbelt Development Commission Area
2013-15 2014-16 2015-17 2016-18 2017-19
725,000807,000 810,000 842,000
930,000
Market International Interstate Intrastate
88%
6%5%
Market Intrastate Interstate International
Market 2013-15
2014-16
2015-17
2016-18
2017-19
IntrastateInterstateInternational
725,00060,00039,000
807,00062,00045,000
810,00062,00047,000
842,00052,00054,000
930,00057,00060,000
Total 824,000 914,000 919,000 948,000 1,047,000
Market 2013-15
2014-16
2015-17
2016-18
2017-19
IntrastateInterstateInternational
1,762,000240,000539,000
1,999,000294,000550,000
1,959,000321,000459,000
2,029,000267,000438,000
2,213,000234,000452,000
Total 2,541,000 2,843,000 2,739,000 2,734,000 2,899,000
Visitors
Nights
Three Year Average - 2017/18/19
Domestic International Total
$274
$604
$292
*Four year average 2015/16/17/18Domestic International Total
$108
$66
$101
Average trip spend* Average daily spend*
Average AnnualVisitors
1.05M
Average AnnualNights
2.90M
Average AnnualSpend(Million)*
$187*Four year average 2015/16/17/18
Overnight Visitor Summary - The Wheatbelt
7/17/2020 Demographics and Trip Details - Intrastate
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Three Year Average - 2017/18/19The data in this factsheet refers to visitors who have spent at least one night in The Wheatbelt Development Commission Area
49%
27%
21%
4%
Holiday
VFR(Visiting
Friends &
Relatives)
Business
Other
Sum of purpose may add to more than 100% as overnight visitors can visit
the LGA for more than one reason.
Travel Party
%GT Visitors
Travelling aloneAdult coupleFamily groupFriends/relativesOther
30%23%17%21%8%
LOS %GT Visitors
1 night - 3 nights4 - 7 nights8 - 14 nights15 + nights
75%15%8%2%
45% 55%
Domestic Visitors (Intrastate): Western Australian residents aged 15 years and over who spent at least one night at a place at least 40km from their home. Note, intra-regional travel is included, i.e. the home and stay may fall within the same region.
Definitions
Purpose of Travel Age
Travel Party
Length of Stay
Gender
Top 3 accommodation (% of nights)Accommodation % of
nights
Friends or relatives propertyCaravan park or commercial camping groundCaravan or camping - non commercial
29%16%13%
Intrastate Visitors(Average Annual 2017-19)
930,000
●●●●●
●●●●●
●●●●
Age
% Visitors
15-19 years20-34 years35-49 years50-64 years65+ years
5%29%24%25%17%
Activity % of visitors
Eat out / dine at a restaurant and/or cafeVisit friends & relativesSightseeing/looking around
37%31%23%
Top 3 leisure activities during trip
Intrastate Nights(Average Annual 2017-19)
2.21M
Instrastate Visitor Summary - The Wheatbelt
7/17/2020 Demographics and Trip Details - Interstate
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Three Year Average - 2017/18/19The data in this factsheet refers to visitors who have spent at least one night in The Wheatbelt Development Commission Area
61%
18%
20%
2%
Holiday
VFR(Visiting
Friends &
Relatives)
Business
Other
Sum of purpose may add to more than 100% as overnight visitors can visit
the LGA for more than one reason.
Travel Party
%GT Visitors
Travelling aloneAdult coupleFamily groupFriends/relativesOther
7%47%14%19%12%
LOS %GT Visitors
1 night - 3 nights4 - 7 nights8 - 14 nights15 + nights
86%12%1%1%
49% 51%
Domestic Visitors (Interstate): Australian residents aged 15 years and over who spent at least one night at a place at least 40km from their home.
Definitions
Purpose of Travel Age
Travel Party
Length of Stay
Gender
Top 3 accommodation (% of nights)
Accommodation % of nights
Friends or relatives propertyHotel/resort/motel or motor InnOther Private Accommodation
40%17%13%
Interstate Visitors(Average Annual 2017-19)
57,000
●●●●●
●●●●●
●●●●
Age
% Visitors
15-19 years20-34 years35-49 years50-64 years65+ years
2%19%17%28%34%
Activity % of visitors
Eat out / dine at a restaurant and/or cafeVisit national parks / state parksSightseeing/looking around
37%25%23%
Top 3 leisure activities during trip
Interstate Nights(Average Annual 2017-19)
234,000
Interstate Visitor Summary - The Wheatbelt
7/17/2020 Demographics and Trip Details - International
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Three Year Average - 2017/18/19The data in this factsheet refers to visitors who have spent at least one night in The Wheatbelt Development Commission Area
86%
11%
2%
3%
Holiday
VFR(Visiting
Friends &
Relatives)
Business
Other
Sum of purpose may add to more than 100% as overnight visitors can visit
the LGA for more than one reason.
Travel Party
%GT Visitors
Travelling aloneAdult coupleFamily groupFriends/relativesOther
33%42%12%13%0%
LOS
%GT Visitors
1 night - 3 nights4 - 7 nights8 - 14 nights15 + nights
83%6%3%8%
53% 47%
Domestic Visitors (International): International visitors aged 15 years and over who spent at least one night in the region and are staying inAustralia for 12 months or less.
Definitions
Purpose of Travel Age
Travel Party
Length of Stay
Gender
Top 3 accommodation (% of nights)
Accommodation % of nights
Friends or relatives propertyOther Private AccommodationRented house/apartment/flat or unit
26%24%22%
International Visitors(Average Annual 2017-19)
60,000
●●●●●
●●●●●
●●●●
Age
% Visitors
15-19 years20-34 years35-49 years50-64 years65+ years
2%33%20%30%15%
Activity % of visitors
Eat out / dine at a restaurant and/or cafeSightseeing/looking aroundGo to the beachVisit national parks / state parks
95%90%83%83%
Top 3 leisure activities during trip*
International Nights(Average Annual 2017-19)
452,000
International Visitor Summary - The Wheatbelt
*International visitors may have undertaken the activity in the region or elsewhere in Australia
7/17/2020 Notes
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Visitor Factsheet - Further Information
Important Note
All data is sourced from Tourism Research Australia’s National and International Visitor Surveys (NVS and IVS).
To increase the sample size and hence improve the reliability of the data, estimates in this document are based on an average of the past three calendar years (2017, 2018 and 2019).
Interstate estimates are based on smaller sample sizes than either the intrastate or international measures, and can fluctuate significantly.
It is recommended by Tourism WA that the visitation statistics in this fact sheet are used in conjunction with other information sources that you have access to. This might include population statistics from the Australian Bureau of Statistics, feedback from local operators, information from local Visitor Centres, data from local councils etc.
Since 2018, changes have been made to both the IVS and the NVS. As such, estimates in this factsheet are not comparable to previous factsheets. For further information, see NVS Methodology or IVS Methodology on Tourism Research Australia's website.
Definititions
Domestic Visitors (Intrastate): Australian residents aged 15 years and over who spent at least one night at a place at least 40km from their home. Note, intra-regional travel is included, i.e. the home and stay may fall within the same region.
Domestic Visitors (Interstate): Australian residents aged 15 years and over who spent at least one night at a place at least 40km from their home.
International Visitors: International visitors aged 15 years and over who spent at least one night in the region and are staying in Australia for 12 months or less.
Sample 2017/18/19
Market Sample Size
95% ConfidenceInterval Visitors (±)
95% ConfidenceInterval Nights (±)
IntrastateInternationalInterstate
1,2691,076
81
6.5%7.5%
25.9%
12.7%23.5%38.7%
Source
Tourism Research Australia, National and International Visitor Surveys, 2019.
Local Government Agencies included to make up The Great Southern Region: Shire of Beverley, Shire of Brookton, Shire of Bruce Rock, Shireof Chittering, Shire of Corrigin, Shire of Cuballing, Shire of Cunderdin, Shire of Dalwallinu, Shire of Dandaragan, Shire of Dowerin, Shire of Dumbleyung, Shire of Gingin, Shire of Goomalling, Shire of Kellerberrin, Shire of Kondinin, Shire of Koorda, Shire of Kulin, Shire of Lake Grace, Shire of Merredin, Shire of Moora, Shire of Mount Marshall, Shire of Mukinbudin, Shire of Narembeen, Shire of Narrogin, Shire of Northam, Shire of Nungarin, Shire of Pingelly, Shire of Quairading, Shire of Tammin, Shire of Toodyay, Shire of Trayning, Shire of Victoria Plains, Shire of Wagin, Shire of Wandering, Shire of West Arthur, Shire of Westonia, Shire of Wickepin, Shire of Williams, Shire of Wongan-Ballidu, Shire of Wyalkatchem, Shire of Yilgarn, Shire of YorkNote: Estimates in this factsheet need to be considered within the Confidence Intervals in this table. Data has not been provided where the Sample Size is less than 40
or the Confidence Interval is greater than ±50% (highlighted in red)
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