Laura Wilson

Owner

iBrandBoost.com

7 Online Branding Essentials

What is Personal Branding?• How you and your career/business are distinguished • Can include image, knowledge, personality, area of expertise, possessions

= Overall impression of you

Why You Need Personal Branding

“Regardless of age, regardless of position, regardless of the business we happen to be in, all

of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called

You” – Tom Peters Best Selling Business Author

Enter Personal Branding 2.0

Quality, strength and volume of your web presence and how

easily someone can find you in search engines and social media

And by the way…Personal branding IS business branding…

people look YOU up online as well as your business

• Information/Connected Age• Invisible revolution• Shipping, mining, textiles etc we could see

• Information Overload

You need to stand out from the crowd

and have good strategy to cut

through the noise!

So here’s the thing…

Traditional Marketing is DEAD

• No one reads newspapers• No one uses Yellow Pages• TV & radio is declining• People expect to be engaged rather than sold to

• Everything is going online!• Businesses are wondering where to spend their advertising budgets• Savvy marketers know to market and build their brands on Social Media…more on that later

•Internet Marketer & Information Publisher•Struggled for 2 years•Mixed Success – Learnt What Worked & What Didn’t•Spent A LOT of Time & Money figuring it out!

My Story

•Grown a Large Network of Successful IM Mentors, Friends & Clients•Discovered what really worked with personal and business online branding•Attended & Spoke at Many Internet Marketing Events & Webinars

My Story

Armand Morin

Mark Anastasi

Karl Moore Jeff MillsBrett McFall

Matt Bacak

Raymond Aaron

Reed Floren

Ben Lowrey

Steven Essa

Frank Kern Brendon Burchard

Marketing Friends!

Mark Anastasi

•Had Many Thousands of Views of My Videos, Articles & Web Pages•Built Lists of Thousands of Subscribers•Made Thousands of Dollars Profit On the Internet

My Story

Social Media is key to success!

We are in the right place at the right time!

•Never before has there been such an opportunity for individuals and small businesses to get their message out and be heard as there is now!

Small Companies Have Just As Much

Opportunity As Big Companies to Become

Brand Authorities

…in fact more opportunity

…Thousands of Businesses Are Having Mega Success

Using Social Media Sites Like YouTube, Twitter & Facebook For Marketing & Increased

Sales

• Over next 2 videos I am going to share with you the secrets and strategies to successful online branding• How to avoid the pitfalls, expense & wrong turns

Share My Findings With You

In this video we’ll look at 7 online branding essentials

So let’s get straight in…

But First…

1. Domain & Hosting

• Buy YourName.com• GoDaddy.com• Valuable virtual real estate• Hosting• Bluehost or Hostgator• c-Panel

2. Wordpress Blog• Wordpress.org • Free! • Simple 5-page website• Lots of themes• Lots of plugins• Search engine-friendly• Easy to use

3. Logo & Look/Feel • Keep it simple and consistent• Doesn’t have to be elaborate – can

simply be font and colour scheme• 99Designs.com• Use for all online marketing and web

locations

4. USP / Perfect Pitch• Create SHORT description of your

brand and what you do that makes you

STAND OUT in your marketplace• What can you say you are you are a

genuine leader in? • Position yourself as an expert authority

For Example:“iBrand Boost helps businesses & expert individuals dominate

Google’s front page & social media with their brand

presence - for maximised authority, awareness , loyalty

& sales”

5. Mission Statement• What do you want to achieve with your online branding?• Who do you expect to be ‘Googling’ you?• What reputation do you want to have?

• What do you want to be known about you – don’t leave it to chance!• Who is your target market and how can you best engage with them?

5. Mission Statement

6. Content!• Choose your keywords and phrases - 3 to start• Write blog posts• Record videos• Articles – EzineArticles.com• Send links to your contacts

7. Build a List• Encourage people to subscribe to

your information and updates• Invest in a quality autoresponder

service – Profollow.com• Put opt-in box on your website• Builds a database of customers

and prospects

7. Build a List• Build rapport with people in your database• Send them cool free stuff that they’ll appreciate• Serve them - ask them what they want • Market your products and services• Leverage: Automation & joint venturing

Next Videos…7 Big Mistakes That Will

Cost You Thousands &

7 Big Success Tips for Online Brand Marketing

Next Videos…Video 3:

Social Media Success & The iBrand Framework

Next Videos…• Enter your name & e-mail in the boxes• Comment, feedback & questions on my home page iBrandBoost.com• Share this video with your contacts

What Else You’ll Get• Free Social Media Marketing

white paper report:

“39 Reasons Why You Need to Be Online & In Social Media Right Now”

• Resource Sheet – websites mentioned in this presentation• Free Twitter webinar

Next free videos and training, sign up at

http://www.iBrandBoost.com