7 Online Marketing Strategies Used By Internet Experts

Success in business is mostly about

marketing and with an internet business you

need to know which online marketing strategies are going to work for you

Your online marketing strategies can

introduce products or services to the

marketplace and maximize sales significantly for your business

Apply the 7 online marketing strategies used by internet experts to get results for their business.

Search Engine Marketing (SEM) Search engine marketing or SEM covers two

main elements.

The first is pay per click (PPC) where your ad appears on a search engine or publisher

website and you pay each time your ad is

clicked.

The second SEM strategy is search engine

optimization. This is the process of improving non-paid, also known as organic, results in

search engines for a particular keyword or

set of keywords.

Display Advertising

This consists of ads on webpages, between

webpages and pop-up ads. Text and images

are easy to track and most websites supply marketers with data on how often the ad

was clicked and how many times it was

viewed.

Display ads can appear when a user lands

on a webpage or searches for a particular keyword.

Examples Of Display Ads

Social Media Marketing

Social media marketing is the online version

of 'word of mouth' advertising. Your online

business can connect directly with your target audience and they can communicate

back.

Because of the information that social media

sites have about their users, online

marketers are able to target their ideal audience very precisely.

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Email Marketing

Legitimate email marketing only targets

people who have given their permission to

receive emails from a business.

An email marketing campaign can draw in

new customers, keep and develop

relationships with existing ones and up-sell

or cross-sell your services and products.

It is easy to track your open and click rates and segment your database so that you can

send unique messages to different people on

your list

Recommended Email Marketing Resources

Online Public Relations

This is the strategy of having an influence

on journalists, bloggers and online

publishers to give your business online coverage. It consists of selling press kits

and the circulation of press releases or

articles. It can be tracked with monitoring

software that will alert you when your business or products are talked about online.

Affiliate Marketing

Business will pay publishers a commission for sales or leads created by the publisher.

The publisher is known as an affiliate because they are linked with the product

but are not specifically part of the

business that they promote.

The main appeal to product designers is

that they can get their affiliates to do their marketing for them and pay nothing if the

affiliate does not sell anything

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Product Marketing

This is the way you manage your product or service on your website. A product marketer will conduct

research with customers and competitors of the business and create unique landing pages, text and designs to ensure that website provides the desired

brand image. Although it is not one of the online marketing strategies that does not directly drive

traffic to a website , it does assist sales by providing a seamless customer experience