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7 Reasons to Hire a Facebook Ad Agency

Date post:15-Aug-2015
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  1. 1. BRINGING FACEBOOK ADS IN-HOUSE VS. HIRING AN AGENCY: WHICH COSTS MORE? 7 REASONS TO HIRE AN AGENCY TO MANAGE YOUR FACEBOOK ADVERTISING
  2. 2. 2 At OrionCKB, we believe our value lies in enabling the in-house advertiser to take their Facebook campaigns to heights they arent able to achieve internally.
  3. 3. 3 Software can help you achieve scale & efficiency.
  4. 4. 4 Software can help you achieve scale & efficiency. But the number and complexity of resources needed to max out the performance of your Facebook ad campaigns cant be underestimated.
  5. 5. 5 Are we biased?
  6. 6. 6 Pssh. Of course.
  7. 7. 7 Partnering with an agency gives you a stronger chance of reaching your Facebook advertising goals than opting to keep your operations entirely in-house.
  8. 8. WHAT AGENCIES BRING TO THE PICTURE 8
  9. 9. WHAT AGENCIES BRING TO THE PICTURE 1. DIVERSITY OF CLIENT PORTFOLIO
  10. 10. 10 In-House Expertise ECOMMERCE
  11. 11. 11 Agency Expertise ECOMMERCE EDUCATION MOBILE LOCAL TRAVEL AUTO GAMES
  12. 12. 12 Agency Expertise ECOMMERCE EDUCATION MOBILE LOCAL DOWNLOADSTRAVEL AUTO GAMES HEALTHCARE MANUFACTURING HOSPITALITY
  13. 13. 13 Agency Expertise ECOMMERCE EDUCATION MOBILE LOCAL DOWNLOADSTRAVEL AUTO GAMES HEALTHCARE MANUFACTURING HOSPITALITY B2B COMM SOFTWARE TECH
  14. 14. 14 Agency Expertise ECOMMERCE EDUCATION MOBILE LOCAL DOWNLOADSTRAVEL AUTO GAMES HEALTHCARE MANUFACTURING HOSPITALITY B2B COMM SOFTWARE TECH SUBSCRIPTION HOME SVC
  15. 15. 15 Agency Expertise ECOMMERCE EDUCATION MOBILE LOCAL DOWNLOADSTRAVEL AUTO GAMES HEALTHCARE MANUFACTURING HOSPITALITY B2B COMM SOFTWARE TECH SUBSCRIPTION HOME SVC You get the picture.
  16. 16. 16 Smart agencies take the lessons from a myriad of industries and apply them across all other client campaigns.
  17. 17. 17 Smart agencies take the lessons from a myriad of industries and apply them across all other client campaigns. Which means:
  18. 18. 18 More value.
  19. 19. 19 More value. More creativity.
  20. 20. 20 More value. More creativity. More innovative testing.
  21. 21. 21 Best practices should always be challenged to make sure youre truly optimizing your campaigns.
  22. 22. 22 The best way to do that?
  23. 23. 23 The best way to do that? Have broad visibility into the Facebook ecosystem
  24. 24. 24 The best way to do that? Have broad visibility into the Facebook ecosystem and the many verticals it serves.
  25. 25. 25 Tough to do if youre an in-house advertiser representing one point of view.
  26. 26. WHAT AGENCIES BRING TO THE PICTURE 2. A VARIED SKILL SET & REGULAR TRAINING AT FACEBOOK
  27. 27. 27 Agency employees have varied backgrounds and skill sets the result of being exposed to a broad spectrum of projects and clients.
  28. 28. 28 Our teams expertise in Facebook advertising goes as far back as when Facebooks first ads API was developed in 2010.
  29. 29. 29 We also do ongoing training to stay ahead of the many changes and new tools that are available.
  30. 30. 30 With frequent trips to Facebook for training.
  31. 31. WHAT AGENCIES BRING TO THE PICTURE 3. NO LEARNING CURVE FOR SOFTWARE
  32. 32. 32 Any agency worth its salt is responsible for staying up-to-date on all tools weaved into your advertising programs, not just being able to navigate their way around Power Editor. This includes: - 3rd party automation software - data sources - creative testing tools
  33. 33. 33 When an agency is responsible for your Facebook advertising, it saves your team from having to deal with: All the consideration that comes with selecting a software partner
  34. 34. 34 When an agency is responsible for your Facebook advertising, it saves your team from having to deal with: All the consideration that comes with selecting a software partner Implementation & customization
  35. 35. 35 When an agency is responsible for your Facebook advertising, it saves your team from having to deal with: All the consideration that comes with selecting a software partner Implementation & customization Campaign setup
  36. 36. 36 When an agency is responsible for your Facebook advertising, it saves your team from having to deal with: All the consideration that comes with selecting a software partner Implementation & customization Campaign setup Usability challenges
  37. 37. 37 When an agency is responsible for your Facebook advertising, it saves your team from having to deal with: All the consideration that comes with selecting a software partner Implementation & customization Campaign setup Usability challenges Ongoing training
  38. 38. 38 When an agency is responsible for your Facebook advertising, it saves your team from having to deal with: All the consideration that comes with selecting a software partner Implementation & customization Campaign setup Usability challenges Ongoing training Troubleshooting & support tickets
  39. 39. WHAT AGENCIES BRING TO THE PICTURE 4. AGILITY
  40. 40. 40 Its our business to adapt to the constantly evolving ad ecosystem.
  41. 41. 41 Its our business to adapt to the constantly evolving ad ecosystem. You know:
  42. 42. 42 Its our business to adapt to the constantly evolving ad ecosystem. You know: Hustle
  43. 43. 43 Its our business to adapt to the constantly evolving ad ecosystem. You know: Hustle Get a Leg Up On
  44. 44. 44 Its our business to adapt to the constantly evolving ad ecosystem. You know: Hustle Get a Leg Up On Stay Ahead of the Curve
  45. 45. 45 Sure, if you need to divert from the original plan, we can make that happen immediately. We can also expertly weigh in on how your results will be affected.
  46. 46. 46 But an agency thats truly agile must also be ready to quickly adapt to the inevitable changes that occur in the world of Facebook.
  47. 47. 47 New ad products to test. New campaign structures. Changes to bidding models. New data integrations to learn about. Changes to Power Editor. Changes to the API (which mean updates & changes for our software partners).
  48. 48. 48 New ad products to test. New campaign structures. Changes to bidding models. New data integrations to learn about. Changes to Power Editor. Changes to the API (which mean updates & changes for our software partners). How recentlyhave things changed?
  49. 49. 49 New ad products to test. New campaign structures. Changes to bidding models. New data integrations to learn about. Changes to Power Editor. Changes to the API (which mean updates & changes for our software partners). How recentlyhave things changed? June 2015 October 2014 July 2015 March 2015 June 2015 July 2015
  50. 50. WHAT AGENCIES BRING TO THE PICTURE 5. A WILLINGNESS TO TAKE INTELLIGENT RISKS
  51. 51. 51 Some moves that seem risky in fact arent.
  52. 52. 52 Some moves that seem risky in fact arent. Agencies know this because theyve experimented with various approaches in the past.
  53. 53. 53 Likewise, we know that some risks arent worth taking because past experiences have never produced the kind of results wed want.
  54. 54. WHAT AGENCIES BRING TO THE PICTURE 6. ABILITY TO SCORE SOME QUICK WINS
  55. 55. 55 Agencies know what works and what doesnt.
  56. 56. 56 Agencies know what works and what doesnt.
  57. 57. 57 Agencies know what works and what doesnt. See what I did there?
  58. 58. 58 Agencies know what works and what doesnt. See what I did there? We cant underscorethis enough.
  59. 59. 59 For your industry. For your target audience. For your product. For your value proposition. Agencies housing expertise that runs wide and deep know the combination of ad factors and Facebook anomalies that will help you reach your goals.
  60. 60. WHAT AGENCIES BRING TO THE PICTURE 7. TURNOVER DOES NOT AFFECT YOUR CAMPAIGNS
  61. 61. 61 Ok, were not saying that theres less turnover within an agency than an internal marketing team. The point is that putting your Facebook ad media buying in the hands of one in-house employee is risky and not necessarily cost effective.
  62. 62. 62 What if that person leaves? And goes to a competitor? Theyll take all of their expertise with them.
  63. 63. 63 Not to mention the talent for this kind of thing is not only hard to retain but often hard to find.
  64. 64. 64 Agency models allow for full teams of people to pour over your campaigns on your behalf.
  65. 65. 65 Agency models allow for full teams of people to pour over your campaigns on your behalf. Think of us as an extension of your team. Should someone depart, your campaigns and results are unaffected.
  66. 66. 66 Even better, youre not spun into the time suck that is replacing an employee on top of everything else.
  67. 67. 67 HAVE WE CONVINCED YOU YET?
  68. 68. 68 A worthy Facebook advertising agency will not shy away from campaign performance, and will be eager to get their hands on the data to understand outcomes, figure out how to improve them, get insights about new audience segments and identify ways to take your program to the next level.
  69. 69. 69 But we cant do it alone.
  70. 70. 70 Agencies are most successful at delivering on your objectives when you, the client, have a strong in-house team engaged and partnering with us.
  71. 71. 71 We advocate for a hybrid approach.
  72. 72. 72 There is nothing more powerful than a Facebook advertising strategy manned by stellar in-house talent that has an unmatched knowledge of their customers, products, and industry + an agency with the experience that comes
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