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7 Serious Marketing Research Hacks : Caveat Emptor , Caveat Venditor !

Date post: 16-Jul-2015
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Muder Chiba
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Muder Chiba

Muder Chiba

Under caveat venditor, the seller is assumed to

be more sophisticated than the purchaser and

so must bear responsibility for protecting the

unwary purchaser.

Caveat emptor, quia ignorare non debuit quod

jus alienum emit. "Let a purchaser beware, for he

ought not to be ignorant of the nature of the

property which he is buying from another party.”

The Hacks are useful and

necessary tools!

To simplify the complex .

To harmonise for representation.

To ensure a smooth narrative.

To manage divergent perspectives.

To create a valid currency.

To create a unified metric.

To turn the face of insight towards action!

“Knowledge is a tool

,and like all tools ,

its impact is in

the hands of the user”

- Dan Brown

Muder Chiba

Indexation

Hack No. 1

Muder Chiba

Calibration

Hack No. 2

Muder Chiba

Labelling

Muder Chiba

Hack No. 3

Muder Chiba

Normalization

Hack No. 4

Muder Chiba

Position Papers

Hack No. 5

Muder Chiba

Pdf

17 Immutable Trends for this year

8 ways to describe the New Millennials

Ironical ,no?

Hack No. 7

Black Box

Muder Chiba

1.Indexation

2.Calibration

3.Labelling

4.Normalization

5.Position papers

6.Visualization

7.Black Box!

Muder Chiba

THE 7 MR HACKS TO WATCH OUT FOR

You may find these links interesting:

[email protected]

http://knowledge.wharton.upenn.edu/article/the-

use-and-misuse-of-statistics-how-and-why-numbers-

are-so-easily-manipulated/

http://blogs.wsj.com/indiarealtime/2012/03/27/usi

ng-misusing-and-abusing-statistics/

http://www.businessinsider.com/fox-news-

charts-tricks-data-2012-11?IR=T

http://www.slideshare.net/MuderChiba


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