1. 1. 7 SimpleSocial ConceptsTo GrowYour BusinessFortune Leadership Summit, May 2013@DaveKerpen, CEO, @LikeableLocal and Chairman, @LikeableMediaAuthor of 2 @LikeableBooksdave@likeable.com / Slidehare.net/DaveKerpen#Likeable #LS13
2. 2. #Likeable #LS13
3. 3. #Likeable #LS13Listen.Respond.Tell Stories.Be Transparent.Work Hard. Play Hard.Be Grateful.Lets Poll!Be Authentic.
4. 4. Listen First andNever Stop Listening.When people talk, listencompletely. Most people neverlisten.- Ernest Hemingway#Likeable #LS13
5. 5. Listen ToYour Prospects.#Likeable #LS13
6. 6. Listen ToYour Customers.#Likeable #LS13
7. 7. Your Customersare Asking for You.#Likeable #LS13
8. 8. The KPIsof Listening.#Likeable #LS13
9. 9. Life is ten percent what happens to youand ninety percent how you respond toit.- Charles SwindollRespond.#Likeable #LS13To Everyone.
10. 10. ResponsivenessIs No Longer Optional.#Likeable #LS13
11. 11. #Likeable #LS13Is This Customer Serviceor Marketing?
12. 12. The 4 Most Important WordsIn Business:Im Sorry & Thank You.#Likeable #LS13
13. 13. #Likeable #LS13
14. 14. Respond To Positive Comments Too.In Your Unique Brand Voice.#Likeable #LS13
15. 15. #Likeable #LS13
16. 16. Join a Conversation.#Likeable #LS13
17. 17. ListeningandRespondingWorkshop.#Likeable #LS13
18. 18. Storytelling is the most powerfulway to put ideas into the worldtoday.- Robert McAfee BrownTell.#Likeable #LS13Dont Sell.
19. 19. MyStory.#Likeable #LS13
20. 20. TV vs Online Video for Storytelling.#Likeable #LS13
21. 21. StoriesYou Can Tell.Your humble beginnings.Customers who have overcome obstacles.Employee challenges.Inside the lives of leadership.Community and charity partnerships.#Likeable #LS13
22. 22. Where To Tell Your Story.#Likeable #LS13Blog.Company Website.Webinars.E-Books.Whitepapers.Infographics.Facebook.Pinterest.LinkedIn.YouTube.Twitter.Hemingway: For sale. Baby Shoes. Never Worn
23. 23. Workshop.#Likeable #LS13Storytelling
24. 24. Be Transparent.As a small businessperson, you haveno greater leverage than the truth.- John Greenleaf Whittier#Likeable #LS13
25. 25. Createan OpenAtmosphere.#Likeable #LS13
26. 26. #Likeable
27. 27. The TruthShall Set You Free.#Likeable #LS13
28. 28. TransparencyWorkshop.#Likeable #LS13
29. 29. Be Authentic.I had no idea that being yourauthentic self could make me asrich as Ive become. If I had, Idhave done it a lot earlier.- Oprah Winfrey#Likeable #LS13
30. 30. Take the team away.Be vulnerable.#Likeable #LS13
31. 31. Be You.@dens#Likeable #LS13Online & Offline, In Public & In Private.
32. 32. Work Hard. Play Hard.Individuals play the game, butteams beat the odds.-SEAL Team Saying#Likeable #LS13(Together).
33. 33. Do the (Likeable)Harlem Shake!#Likeable #LS13
34. 34. Host aHackathon.#Likeable #LS13
35. 35. Authenticity andTeam PlayingWorkshop.#Likeable #LS13
36. 36. Be Grateful.I would maintain that thanks are thehighest form of thought, and that gratitudeis happiness doubled by wonder.- Gilbert K. Chesterton#Likeable #LS13
37. 37. Those who receivedhandwritten thank younotes were 38% morelikely to donate again!Donors Choose:R.O.I. of Gratitude#Likeable #LS13
38. 38. The original socialmedia.#Likeable
39. 39. GratefulnessWorkshopThe Original Social Media.#Likeable #LS13
40. 40. Listen.Respond.Tell Stories.Be Transparent.Be Authentic.Work Hard. Play Hard.Be Grateful.#Likeable #LS13Just Remember:
41. 41. How dare you settle for lesswhen the world has made it soeasy for you to be remarkable?-Seth Godin#Likeable
42. 42. Thank You!Feedback / Questions / Grand Prize@DaveKerpendave@likeable.comLinkedIn.com/in/DaveKerpen#Likeable #LS13