7 Social Media Rules for Brands

#SMWMumbai 24th Sept'14

Rajdeep ChatterjeeMicrosoft India

@rajdeepc

There was a time when the head would bow only to God

@rajdeepc

Today…

@rajdeepc

“It is the first thing I do every Morning and the last thing

every night”

Everyone

@rajdeepc

An average user checks her smartphone 150 times a day

@rajdeepc

Of this 150 times how many times does the

consumer engage with my brand

@rajdeepc

Thumb Rule1. Think social Think smartphone

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If a bear had to catch fish…where would you recommend he go

@rajdeepc

To fish where the fish are…right

@rajdeepc

Thumb Rules1. Think social Think smartphone2. Be where the consumer is, instead of getting

the consumer to where your brand is

@rajdeepc

What do fishes do best

Swim away…right

@rajdeepc

So do people…

@rajdeepc

Thumb Rules1. Think social Think smartphone2. Be where the consumer is, instead of getting

the consumer to where your brand is3. Consumers move…chase the consumer’s

companionship not the platform you created

@rajdeepc

When you want to invite friends to an afternoon of fun…how do you call them all

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Or a quiet afternoon with someone special…how do you go about it?

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You create a Whatsapp group…and then fix up a place to meet right?

@rajdeepc

When people don't live in silos then as a brand we can’t be offering silo engagements either…can we?

@rajdeepc

Thumb Rules1. Think social Think smartphone2. Be where the consumer is, instead of getting the

consumer to where your brand is3. Consumers move…chase the consumer’s

companionship not the platform you created4. Life is digital & physical fusion…should it be

different for your brand? @rajdeepc

What’s so special about Bruce Lee

He trained everyday …thru the year

@rajdeepc

“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times”

@rajdeepc

Thumb Rules1. Think social Think smartphone2. Think of being where the consumer is, instead of getting the

consumer where your brand is3. Consumers move…chase the consumer’s companionship not the

platform you created4. Life is digital & physical fusion…should it be different for your

brand? 5. An Always on approach and say a few things to them repeatedly…

in different words but meaning the same@rajdeepc

In a relationship what do men not do?

@rajdeepc

They don’t listen!!

@rajdeepc

Every time there is a conversation what do guys do?

@rajdeepc

They go on a problem solving mode!

@rajdeepc

Isn't this what most brands do on social media

1. Strike up a conversation2. Hear but don’t listen 3. Promptly offer a Solution

@rajdeepc

Choices Choices Choices

@rajdeepc

IFTTTIf This Then That

@rajdeepc

Thumb Rules1. Think social Think smartphone2. Think of being where the consumer is, instead of getting the

consumer where your brand is3. Consumers move…chase the consumer’s companionship not the

platform you created4. Life is digital & physical fusion…should it be different for your brand? 5. An Always on approach and say a few things to them repeatedly…in

different words but meaning the same6. Listen and Adapt to the consumer’s adaptive journeys

@rajdeepc

Now will ask you to ponder over some thing

@rajdeepc

Marketing is about consumer’s mind…about perceptions…right

@rajdeepc

Most brands research the impact TV has in driving consumer perception

@rajdeepc

But how many brands measure the impact digital engagement has in the consumer’s mind

@rajdeepc

Whatever we measure Grows

@rajdeepc

Thumb Rules1. Think social Think smartphone2. Think of being where the consumer is, instead of getting the

consumer where your brand is3. Consumers move…chase the consumer’s companionship not the

platform you created4. Life is digital & physical fusion…should it be different for your brand?

5. An Always on approach and say a few things to them repeatedly…in

different words but meaning the same6. Listen and Adapt to the consumer’s adaptive journeys 7. Measure the impact of digital to the brand

@rajdeepc

Thank You!

Tell me more @rajdeepc