P H O T O C R E D I T: G O N Z A L O _ A R

Startupmetrics you must track

seven

“YOU CAN'T IMPROVE WHAT YOU CAN'T

MEASURE”

#1: Revenue Run Rate

Measures how sales are developing over time.

Revenue Run Rate

#2: Revenue Per User

Measure of a customer’s average contribution to revenue.

Revenue Per User

#3: Cost Per Acquisition

How much it costs you to attract each customer.

Cost Per Acquisition

#4: Churn Rate

How long do customers stay with your product or services.

Churn Rate

#5: Burn Rate

How much cash do you spend every month.

Burn Rate

#6: Gross Margins

The percent of total sales revenue that the company retains after

incurring the direct costs.

Gross Margins

#7: Conversion Rate

The rate at which you turn eyeballs into desired actions (such as sales).

Conversion Rate

Startupseven

metricsyou must track

1. Revenue Run Rate

2. Revenue Per User

3. Cost Per Acquisition

4. Churn Rate

5. Burn Rate

6. Gross Margins

7. Conversion Rate

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