Date post: | 13-Jun-2015 |
Category: |
Marketing |
Upload: | donna-moritz |
View: | 583 times |
Download: | 1 times |
Grabs attention
[Infographic] keyword
@SociallySorted
of a
story
...Every infographic conveys a main idea or concept
What’s The Big Idea?
images
data
text
connect the dots to share your story
help, educate or inspire your target audience
Showcase your
provide support and structure to your story
graphs
maps
WOW!
Stats
Infographic posts are shared more readily than traditional posts on Twitter, Linkedin and Stumbleupon.
It’s not about the pie graph:
53% of the most-shared infographics
do not actually
contain data visualization
most popular infographic
topics
Stats should be Current, Topical, Factual, Helpful
and Reliable
TIP:
1
2
3
technology
business
social media
the economy
health
optimize your Infographic for Sharingshareability
Embed your infographic in a Blog Post
Share with influential bloggers in your industry
Share on social media
Include an embed code
• Include Source Info & URL• Overlay your Company Logo/Twitter/Info• Add Pin It Button to your website + images
WEBSITE
KA-POW!
INCLUDE A FACEBOOK- READY IMAGE IN YOUR BLOG POST FOR eASY SHARING
Use Short, Attention-Grabbing Headlines that Tease
After initial traffic spike, share infographics on SlideShare
• Share Infographics to LinkedIn • INFOGRAPHICS ON LINKEDIN GET HIGH CLICK-THROUGH-RATE & DRIVE TRAFFIC 4 infographic
posts attract
448% more “actions” than traditional posts. 5
TIP:Always drive
traffic back to your website
s
A well-styled Infographic is...
POP!
Hierarchial
- Use size,colour& images to make important information
Digestable – bite size chunks of
information
Visually appealing
Balanced and
consistent
STYLE!
Visual.ly: http://blog.visual.ly/top-30-viral-infographics/
Mashable (via Top Marketing Schools): http://mashable.com/2013/01/26/infographics-marketing/
Bit Rebels: http://www.bitrebels.com/social/social-media-analytics-impact-infographic/
Source
1
4 &5
2 &3
Created with X-ray Vision by sociallysorted.com.auSoci��Sorteds
Use
reputable
sources
Confirm your facts
be consistent and limit
your fonts
restrict your colour palette
simplicity
Establish flow and connection from
section to section
stick to one style for images/ graphics/photos
BOOm
images
blue ORANGEGREEN
RED
White space is powerful
the size should fit the medium
Host a preview image and a
full infographic
on your blog
Use a
Compressed
JPEG image
to reduce
load-time
SizE!
Size Does Matter.Experiment with shorter lengths (1000-2500 pixels)
TIP:
pow
bam
Ideal Horizontal Width is now 735 pixels
- Don't go wider than this to avoid resizing
keep it u
nd
er 5
000
pix
els
hig
h.
To
o l
ong
and
yo
u l
os
e a
ttentio
nAlways check current dimensions - subject to change
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100 pixels 200 300 400 500 600 700
pix
els