7 Things Every Great Facebook Contest Needs

Nathan LatkaCEO, Co-founder

with presenter:

• 1-4: Proven formula for planning your contest

• 5-7: Strategy for promoting your contest to the right audience

• Execute: Learn how to plan, build and promote your Facebook contest using Heyo.

Today’s Agenda:

1. Enticing (and relevant) prize

• What do your fans crave?

• Free products, coupon codes, consultations, opportunity to be featured etc.

• Relevant to your audience. Based on geography, hobbies, industry.

ie – Cupcake shop in Green Bay could giveaway Packers tickets

2. Entry Method

• Consider your goals.Are you trying to generate new leads? Get more Facebook fans?

• Like or comment to enter• Less friction, less

data captured

• Use email opt-in for re-marketing opportunities

3. Social Proof

• Pictures of people increase empathy and trust

• 37Signals saw 102.5% increase in website conversions after changing to person design

• Highlight any big businesses you’ve worked with

• Feature contest entrants, or pictures of past winners

4. Fine Print

Facebook's promotion guidelines say you are responsible for:

• Official contest rules and requirements

• ‘A complete release that the promotion is in no way sponsored, endorsed or associated with Facebook’

5. Promoting to your audience

• Link to it in a status update and promote your posts

• Send an email to your list

• Buy Facebook Ads against it.

• Tweet, Pin, Post, Share, +1 etc.

6. Scarcity Tactic

• Available for a specific time period.• ‘This

hour/day/week/month ONLY!’

• For Facebook Fans only• Requires users to ‘like’

your page before they can enter contest

7. Built in Virality

• Contest template• In order to enter, require users

to share, like and tweet.

• Group deal template• Deal only available once X

amount of people share it.

• Referral Template• The more users share the

contest, the more chances they get to win.

But now that I understand the strategy behind Facebook contests, how do I…

• Collect e-mails as a form of entry?• Add scarcity to my contest to drive

more entries? • Build contest apps that incentivize

sharing?

Contest Template

Referral Template Group Deal

Q + A