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EVIDENCE-BASED COMMUNICATIONS
Free Webinar - 26 June 2013 -1-2pm
Please turn up your computer speakers or put on your headsetYou can ask questions in writing in the chat panel
7 Tips for Effective EU Public Affairs: Practical
ideas to reach the highest impact for your issue
EVIDENCE-BASED COMMUNICATIONS
Free Webinar – 26 June 2013 -1-2pm
Please turn up your computer speakers or put on your headsetYou can ask questions in writing in the chat panel
WELCOME to the 5th FREE webinar
EVIDENCE-BASED COMMUNICATIONS
ABOUT THE WEBINAR SERIES
1
EVIDENCE-BASED COMMUNICATIONS
EU Lobbying, Ethics & Transparency:
"Do"-s and "Don't"-s
Risk Regulation in the EU: Sectors,
Advocacy and the Precautionary
Principle
Regulatory Affairs Explained: What you
must know about implementing & delegated acts
How to Master EU Interest
Representation: The BM guide to EU lobbying best
practices
7 Tips for Effective EU Public Affairs: Practical ideas to reach the highest
impact for your issue
Digital Communication in EU Affairs: How to
master Twitter, Linkedin & social media in public
affairs
EU Public Affairs Forecast until June
2014: What to expect until the end
of Barroso II and beyond?
EVIDENCE-BASED COMMUNICATIONS
GOOD TO KNOW
2
EVIDENCE-BASED COMMUNICATIONS
Turn off your Outlook, Skype and other programs
EVIDENCE-BASED COMMUNICATIONS
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
EVIDENCE-BASED COMMUNICATIONS
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the presentation
EVIDENCE-BASED COMMUNICATIONS
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the presentation
Presentation will take approx. 40 mins, followed by Q&A
EVIDENCE-BASED COMMUNICATIONS
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the presentation
Presentation will take approx. 40 mins, followed by Q&A
The webinar is being RECORDED
EVIDENCE-BASED COMMUNICATIONS
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the presentation
Presentation will take approx. 40 mins, followed by Q&A
The webinar is being RECORDED
Recording & PPT will be made available within 3 days
EVIDENCE-BASED COMMUNICATIONS
Turn off your Outlook, Skype and other programs
Ask via chat in the bottom left chat box
Questions will be answered during & after the presentation
Presentation will take approx. 40 mins, followed by Q&A
The webinar is being RECORDED
Recording & PPT will be made available within 3 days
Transcript will be available within 1 week
EVIDENCE-BASED COMMUNICATIONS
SPEAKER & ORGANISER
3
EVIDENCE-BASED COMMUNICATIONS
SPEAKERDiederik Peereboom:
Director, Public Affairs at Burson-Marsteller Brussels
7 Tips for Effective EU Public Affairs: Practical
ideas to reach the highest impact for your issue
EVIDENCE-BASED COMMUNICATIONS
EVIDENCE-BASED COMMUNICATIONS
SPEAKER MODERATORDiederik Peereboom András BANETH
Director, Public Affairs at Burson-Marsteller Brussels Director – European Training Academy
7 Tips for Effective EU Public Affairs: Practical
ideas to reach the highest impact for your issue
EVIDENCE-BASED COMMUNICATIONS
1-day EU training workshops on lobbying, communication
& decision-making
EVIDENCE-BASED COMMUNICATIONS
THE PRESENTATION
4
EVIDENCE-BASED COMMUNICATIONS
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19 EVIDENCE-BASED COMMUNICATIONS
7 Tips for Effective EU Public Affairs: Practical ideas to reach the highest impact for your issue
Diederik Peereboom, DirectorWebinar, Brussels, 26 June 2013
EVIDENCE-BASED COMMUNICATIONS
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20
What’s in a name?
PUBLIC AFFAIRS
LOBBYING
COMMUNICATION
“GOVERNMENT RELATIONS
COMMUNICATIONS
ISSUES MANAGEMENT
CORPORATE CITIZENSHIP STRATEGIES
PUBLIC POLICY
REPUTATION
STAKEHOLDERS”
“THE ACTIVITY OF CONVEYING MEANINGFUL INFORMATION”
" THE ACT OF ATTEMPTING TO INFLUENCE DECISIONS”
EVIDENCE-BASED COMMUNICATIONS
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21
7 Tips
1. Set Clear Objectives
EVIDENCE-BASED COMMUNICATIONS
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22
7 Tips
1. Set Clear Objectives
2. Develop a Compelling Story
EVIDENCE-BASED COMMUNICATIONS
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23
7 Tips
1. Set Clear Objectives
2. Develop a Compelling Story
3. Understand the Process
EVIDENCE-BASED COMMUNICATIONS
Click to edit Master title style
24
7 Tips
1. Set Clear Objectives
2. Develop a Compelling Story
4. Be Informed
3. Understand the Process
EVIDENCE-BASED COMMUNICATIONS
Click to edit Master title style
25
7 Tips
1. Set Clear Objectives
2. Develop a Compelling Story
4. Be Informed
5. Maintain a Network of Contacts
3. Understand the Process
EVIDENCE-BASED COMMUNICATIONS
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26
7 Tips
6. Avoid Complacency
1. Set Clear Objectives
2. Develop a Compelling Story
4. Be Informed
5. Maintain a Network of Contacts
3. Understand the Process
EVIDENCE-BASED COMMUNICATIONS
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27
7 Tips
7. Build a Strong Team
6. Avoid Complacency
1. Set Clear Objectives
2. Develop a Compelling Story
4. Be Informed
5. Maintain a Network of Contacts
3. Understand the Process
EVIDENCE-BASED COMMUNICATIONS
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28
1. Set Clear Objectives
SET CLEAR OBJECTIVES AT THE BEGINNING OF YOUR CAMPAIGN
ENSURE THAT THE ENTIRE TEAM KNOWS THE OBJECTIVES
BE PREPARED TO ADAPT YOUR STRATEGY IN RESPONSE TO BOTH EXTERNAL AND INTERNAL CHANGES
EVIDENCE-BASED COMMUNICATIONS
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29
2. Develop a Compelling Story
THINK OUTSIDE THE BOX
THINK POLITICALLY
BACK UP YOUR ARGUMENTS
USE DIFFERENT CHANNELS
EVIDENCE-BASED COMMUNICATIONS
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30
MAP EACH STEP OF THE PROCESS
KNOW THE KEY ACTORS AND INFLUENCERS
3. Understand the Process
THINK AHEAD
BE PROACTIVE: DO NOT FOLLOW BUT
SHAPE THE PROCESS
EVIDENCE-BASED COMMUNICATIONS
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31
UNDERSTAND THE RELEVANT DEVELOPMENTS
INTERPRET THE CONSEQUENCES
SPOT NEW HOOKS
WATCH POTENTIAL OPPONENTS
4. Be Informed
EVIDENCE-BASED COMMUNICATIONS
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32
SEARCH FOR ALLIES AND BUILD COALITIONS
FIND THOSE WHO SHARE YOUR DESIRED OUTCOME
FORM A “CHOIR” OF DIFFERENT VOICES
5. Maintain a Network of Contacts
EVIDENCE-BASED COMMUNICATIONS
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33
SEE IT THROUGH UNTIL THE VERY END
WHAT CAN STILL GO WRONG?
WHAT IS NEXT?
6. Avoid Complacency
A feeling of smug or uncritical satisfaction with oneself or one’s achievements
EVIDENCE-BASED COMMUNICATIONS
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34
7. Build a Strong Team
A VARIETY OF SKILLS
STRONG INTERNAL ORGANISATION
CLEAR AND REGULAR INTERNAL COMMUNICATIONS
EVIDENCE-BASED COMMUNICATIONS
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35
THANK YOU!If you have further questions, you can contact Diederik Peereboom: [email protected]
EVIDENCE-BASED COMMUNICATIONS
Questions…?
Type in the Chat Box!
EVIDENCE-BASED COMMUNICATIONS
Thank you for your attention
…and see you on 3 July!