7 Tips for Leveraging Your Athlete Brand Ambassadors

Athletes Can Be Challenging Brand Ambassadors

• Busy schedules• Commitments to teams• Agreements with sports organizations

that restrict advertising

How can you make the most of your athlete brand ambassadors?

1. Have them take photos wherever they are

2. Encourage creative expression and displays of genuine

enthusiasm

3. Monitor and compare success

4. Focus on photos and videos

5. Encourage ambassadors to take photos solo, with no one in

the background

6. Add a clause in your athlete sponsorship contract that allows

you to use athlete content in your marketing

7. Give fans chances to engage and connect

Download The Savvy Brand’s Guide For Sponsored Athlete

Marketing

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