7 Tips and Tools to Dominate Today’s Retail Execution

Mobile data collection and retail execution apps help

consumer goods companies improve sales. Yeah, but how?

REAL-TIME DATA IS PARAMOUNT

An accurate view of what’s currently happening in the field is imperative.

1

Set up real-time data alerts to keep up on the competition’s pricing, packaging or promotions. The faster you respond, the more opportunities to protect your brand and boost sales.

Alert!

SUPPORT YOUR DATA WITH RICH MEDIA Photo-verified information reduces the risk of data input errors and analysis ambiguity.

2

Remember, the optimal mobile data collection tool

presents photos in real time!

STRENGTHEN YOUR DATA WITH GPS GPS-enabled capabilities not only reduce ambiguity, they also automatically attach vital location-specific details.

3

PRESENT YOUR PRODUCT PROPERLY

Ensure desirable shelf placement, make sure your products are facing the right direction and have correct tags.

4

KNOW YOUR COMPETITION AS WELL AS YOU KNOW YOURSELF Gather as much intelligence about your competition as possible. With mobile data collection you can collect and share this type of invaluable information.

5Ask yourself and identify:

who is thecompetition?

How do their products differ

from ours?

6 $

$

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PUT THE RIGHT PRICE TAG ON YOUR PRODUCT Gather data in the field to better understand consumer shopping behavior and retail partner needs.

For pricing, retail execution software can

help you strike a balance between your retail partner

turning a profit and the consumer feeling like

they’re paying a fair price.

MAKE SURE YOUR MOBILE DATA COLLECTION TOOL IS CUTTING EDGE

What can we say, an outdated tool will hold you back.

7

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