That Will Dominate Social Media Marketing for Events in 2015

7 Trends

1. Become acopywriter

In social media world, all marketers are writers. Words are your most valuable currency – they tell people who you are and what you do.

2. Optimise paid amplification

Social media is cluttered with content. Even great content can get lost without the initial push of paid advertising.

3. Use simple language

Make your posts easy enough for an 8-year old to understand.

4. Give answers generously

Nobody cares about your company, event or services. Successful content marketing is about stuff your audience cares about.

5. Post personal content

Corporate-speak messaging is dead. Incorporate human-speak and humour into your posts, videos and pictures.

6. Make your content mobile friendly

60% of all social media activity is happening on smartphones or tables.

7. Try video blogging

Events are treasure troves of video content. Capture authentic insights and immediate impressions of your delegates.

Wrap-up

1. Become a copywriter2. Optimise paid amplification3. Use simple language4. Give answers generously5. Post personal content6. Make your content mobile friendly7. Try video blogging

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