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Motivation

◦ Modern people like to loss weight, slim body has become one of the most recent trends. Although there are recipes everywhere , most people have no time to prepare lunch boxes. We want to combine diet with exercise, thus we create a healthy center called --- “M&M company”.

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Target customers

Lose weight

Keep slim body

Concern healthy

Eating outside

Others e.g.

lazy , busy…

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Services

Eat

Product selling

Member

Exercise

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Eat◦Cooperate with lunchbox shop.

◦Hire a dietitian from outside to design recipes to lunchbox shop.

◦Receive the order from schools and firms. (more than 5 people, deliver it only in Taichung city)

◦Sell low-fat lunchbox, instant meal, sport tools, and related products in physical store.

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Lunchbox ($120~$200)

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Exercise ◦Hire fitness trainers to teach(Yoga 、 Aerobic dance 、 Belly dance 、 Hip-hop 、 Ballroom dancing )

◦Physical class everyday (with schedule)

◦Healthy lecture regularly

◦Winter/summer camp (for students who want to lose weights)

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Member (only for whom buy the exercise courses)

◦Have own member space on website.(My M&M)

◦Have qualification to attend regular trips and lecture.

◦On-line course selection

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Product selling◦Nutrient foods and diet foods

◦Sport tools

◦Recipe books

◦Exercise course DVD

◦Related products

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Organization chart

CEO

Marketing department

Professional department

HR & Finance department

IT department

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CEO1 person

Responsible for this companySupervise staff

To make arrangements with other companies

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Marketing & planning department

1 person

Customer serviceDesign classes

Design activities:Member tours , winter/summer camp

Promotion

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Profession --- fitness trainers and dietitian

4-6 people (outsource : 1 dietitian)

TeachingDesign recipe of loss weight

Consulting

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Human Resource & Finance department

1 person

Human resourceAccounting

Order the meal Order the products:

Fitness equipment , instant meal…

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IT department

1 person

Build and maintain the website Build the privacy space of membersFix computer software and hardware

Process the data of members

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Technology requirement

Needed system◦A hosting server rent for the website hosting .

We use iweb.com.◦ADSL High speed internet must used for the

website.◦Windows 7 operation software use for

administrator and key employees.◦Microsoft Office 2010 is suitable for manage

general reports and documents.

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Web site Hosting17

System18

System Information requirement

Registration(Add course) Member ID, Name, Address, E-mail, Tel. no., Course selected, Username and password

Management own space & make schedule

Username, password and set schedule data.

Payment Member ID, ID credit card, Name credit card, secure number, Username and password

Remind member system Member ID, Course selected

Member system

System(cont.)19

System Information requirementCategory products Product ID, Product name

Display product detail Product ID, Product name, Product Detail and Price

Delivery Product ID, Quantity of product, Address for delivery

Payment Member ID, ID credit card, Name credit card, secure number, Username and password

E-store and Food order online(Include Delivery service)

System(cont.)20

Suggest information

System Information requirementSuggest good food Height, Weight and course

Suggest how to exercise Height, Weight and course

System(cont.)21

Activities

System Information requirementRegistration for join activities Register data, E-mail

Send invite card Participants data, E-mail

User interface22

Courses ScheduleY : Yoga classA : Aerobic danceB : Belly dance H : Hip-hop BA : Ballroom dancing

Mon. Tue. Wed. Thur. Fri. Sat. Sun.

6:30 | 7:30

10:00 |11:00

15:00 |16:00

19:00 |20:00

20:00 |21:00

Y

Y

Y

Y

Y

YA

A

A

A

A

A

BA

BA

BA BA

BA

H

H

H

H

H

H

B

B

B

B

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Cost

Cost of trainer There are 5 types of exercises in our company. + + + ($500*22 Lessons) per week

+ ($800*5 Lessons) per week _________________________

$15,000 per week

$60,000 per month

Y H A B

BA

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Cost

Human Resource◦Trainers : $60,000◦Dietitians : $30,000◦Marketing : $20,000◦Human resource & Finance : $20,000◦IT : $35,000

Rent : $20,000Utility : $10,000Advertisement fees : $10,000________________________________ Total $205,000

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Revenue(1/3)

Each BA course = $200 Other course (Y,H,A,B) = $150 Membership fee

We plan to take 150 members per year.Assume all members distribute to 4 types of fees averagely.

[($3600+$9000+$16000+$27500)*(150/4)]/12

= $175,312.5 We expect to earn from members.

Monthse.g.

11/1~1/31

31/1~3/31

61/1~6/30

121/1~12/31

Fee $3,600 $9,000 $16,000 $27,500

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Revenue(2/3)

Lunchbox

We expect to sell $40*50 + $50*30 + $60*10 = $4,100 per day $12,300 per month

Price level $120 $150 $200

To lunchbox shop

$80 $100 $140

Net profit $40 $50 $60

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Revenue(3/3)

Membership fees $175,312.5

Lunchbox $123,000Related products $ 20,000____________________________________

Total $318,312.5

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Net profit

Total Revenue $318,312.5- Total Cost Total $205,000_______________________ $113,312.5 per month

$1,359,750 per year

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Thanks for your listening.

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